Skip to content

Resources from Tim Wilson's presentation: "Moving Beyond Excel and Becoming More Data Science-y"

License

Notifications You must be signed in to change notification settings

SDITools/data-science-y

Repository files navigation

Moving Beyond Excel and Becoming More Data Science-y

Resources from Tim Wilson's presentation: Moving Beyond Excel and Becoming More Data Science-y.

Books

Blogs/Online Resources

  • The Measure Slack team -- a free, active, and growing community of analysts, with discussions organized into channels, so you can pick and choose the topics of most interest to you. Be sure to join the #data-science channel!
  • Conductrics Blog -- this is where Matt Gershoff puts much of his writing. The posts can be long, and the material isn't necessarily easy, but Matt does his best to explain complex concepts that matter (or should matter!) when it comes to analytics and marketing
  • Battle of the Data Science Venn Diagrams -- this is just the post where the sea of Venn diagrams early in the presentation came from; it's actually not that useful for growing ones skills in data science

Code Examples

These examples all use R because, well, that's what they were built with. A little creative Googling should turn up how to do the same thing with Python. Unless linked elsewhere, these are simply posted within this Github repository:

  • adobe-rsid-traffic.R -- visits and pageviews for all Adobe Analytics report suites for which a given set of user credentials has access
  • time-normalized-traffic.Rmd -- unique pageviews for a series of pages "from the date of launch" rather than by the actual calendar date
  • network-diagram.Rmd -- creation of an interactive network map from a Google Sheets doc that describes data sources and the data flows between those systems. For an example of the output, see http://rpubs.com/tgwilson/data-ecosystem-visualization.
  • twitter-follower-analysis.Rmd -- this actually includes some bonus exploration/visualizations of followers beyond what was shown in the presentation. For an example of the output, see http://rpubs.com/tgwilson/twitter-follower-analysis-mymo.

Examples without Code

There are a number of examples of doing data-science-y work with Google Analytics data without writing any code at https://sditools.github.io/ga-and-r-examples/.

Podcasts

Diving into Coding

MOOCs and Other Online Learning

This is the one area where this page does not speak to my personal experience. I've taken a handful of online courses, but I'm not in a position to jump up and down about any of them as being the way to go. So, this list is just some of the courses that I've seen/heard that seem promising (and, who knows, that I may dive into at some point):

  • DataCamp -- folks pretty much rave about this as a resource for learning Python, R, SQL, and the like
  • Codecademy -- intro courses to R, Python, SQL, and other languages. The free versions go through entire courses, but without as much and as deep practice exercises as a pro membership. These are good "get the basics" courses, but typically are not enough to really start working with any given language or topic.
  • Coursera -- free (and/or relatively low cost) multi-week courses on a range of topics; these courses can be hard, and they won't provide a direct bridge to digital analytics, but my initial exposure to R was actually through a Coursera course.
  • Georgia Tech Online MS in Analytics -- this is a paid online program from edX, but the result is a real degree
  • University of California, San Diego Master of Data Science -- likewise, this is a paid program from edX

About

Resources from Tim Wilson's presentation: "Moving Beyond Excel and Becoming More Data Science-y"

Resources

License

Stars

Watchers

Forks

Releases

No releases published

Packages

No packages published

Languages