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<!doctype html>
<html lang="en">
<head>
<meta charset="utf-8">
<title>Practical Product Development when you're not Dave Morin</title>
<meta name="description" content="A framework for easily creating beautiful presentations using HTML">
<meta name="author" content="Hakim El Hattab">
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<body>
<div class="reveal">
<div class="slides">
<section>
<h2>Practical Product Development when you're not Dave Morin</h2>
stan,damien@<a href="http://nitrogr.am">nitrogr.am</a>
</section>
<section>
<img src="assets/productdev.png" width="20%">
<div class="intro">
<blockquote>
The role of a product manager is to discover a product that is valuable, usable and feasible
</blockquote> <div class="quote">Marty Cagan</div>
<blockquote>
Fact : In the real world, most companies do too much development and spend too much money too early
</blockquote> <div class="quote">Fred Destin</div>
<blockquote>
Don’t fail fast. Learn fast.
</blockquote> <div class="quote">Tom Chi</div>
<blockquote>
People think focus means saying yes to the thing you’ve got to focus on.
But that’s not what it means at all. It means saying no to the hundred other good ideas...
</blockquote> <div class="quote">Steve Jobs</div>
</div>
</section>
<section>
<h3>Product Development in the Literature</h3>
<ul>
<li>Vision</li>
<li>Prototyping</li>
<li>Roadmapping</li>
<li>Usability Testing</li>
<li>Customer Interviews</li>
<li>A/B Testing</li>
<li>Actionable Metrics</li>
<li>...</li>
</ul>
</section>
<section>
<h3>The Reality of your Startup</h3>
<ul>
<li>Limited Money <q>(No Money at All)</q></li>
<li>Limited Team <q>(No One at All)</q></li>
<li>Limited Customer <q>(No Customer at All)</q></li>
</ul>
</section>
<section>
<ul>
<li> <h5 class="feedback">Feedback</h5> </li>
<li> <h5 class="team">Team</h5> </li>
<li> <h5 class="focus">Focus</h5> </li>
<li> <h5 class="tools">Tools</h5> </li>
</ul>
</section>
<section>
<img src="assets/revenue.png">
</section>
<section> <!-- BUILDING TELEPORTD -->
<section>
<h3>"The closest thing you'll get to teleportation"<h3>
</section>
<section>
<h3>Building Teleportd (The App)</h3>
<h4>2 Founders / 2-3 Months</h4>
<div class="prism">
<ul>
<li>
<h5 class="feedback">Feedback</h5>
TestFlight feedback is probably biased!
</li>
<li>
<h5 class="team">Team</h5>
Small, Efficient, Driven<br/>
Pre-Launch Equation:
<blockquote>
No Customer + No Usage = No Problem
</blockquote>
</li>
<li>
<h5 class="focus">Focus</h5>
Total & Absolute, driven by Vision
</li>
<li>
<h5 class="tools">Tools</h5>
Gmail, git
</li>
</ul>
</div>
</section>
</section>
<section> <!-- GROWING TELEPORTD -->
<section>
<a href="http://thenextweb.com/apps/2011/10/10/teleportd-lets-you-search-photos-shared-on-twitter-instagram-and-more-in-real-time/">"Teleportd is free and available now for iPhone in the App Store"</a>
<a href="https://plus.google.com/+Scobleizer/posts/1TunJDKGz3T">"Two new real-time iOS apps that are mind-blowing to watch"</a>
</section>
<section>
<h3>Growing Teleportd (The App)</h3>
<h4>2 Founders / 3 Months</h4>
<div class="prism">
<ul>
<li>
<h5 class="feedback">Feedback</h5>
Users <i>"just checking out"</i> <q>(30-40k of them)</q>
<blockquote>
No Traction <=> No Feedback
</blockquote>
</li>
<li>
<h5 class="team">Team</h5>
<b>/!\</b> Violent communication shifts from growth to product
</li>
<li>
<h5 class="focus">Focus</h5>
Move along if it does not go Supernova
</li>
<li>
<h5 class="tools">Tools</h5>
Gmail, git
</li>
</ul>
</div>
</section>
</section>
<section> <!-- Vision Pivot -->
<section>
<h3>Vision Pivot</h3>
</section>
<section>
<h3>Teleportd API & Capsules</h3>
<h4>2 Founders + 2 Tech / 6 Months</h4>
<div class="prism">
<ul>
<li>
<h5 class="feedback">Feedback</h5>
2 Employes -> 2 new PoVs
</li>
<li>
<h5 class="team">Team</h5>
Communication Formalizes<br/>
But Cus Dev Lacking
</li>
<li>
<h5 class="focus">Focus</h5>
B2B Feedback loops are longer!<br/>
Free Cycles Theorem:
<blockquote>
All free cycles in a small team will eventually be consumed
</blockquote>
</li>
<li>
<h5 class="tools">Tools</h5>
Gmail, Github, Paper(SUM)
</li>
</ul>
</div>
</section>
</section>
<section> <!-- FEATURES LIMBO -->
<section>
<h3>Feature Limbo & Focus Experiment</h3>
<q>
How would I feel if a new startup was to launch with subset X of my features for subset Y of my customers
</q>
</section>
<section>
<h3>Nitrogram v0</h3>
<h4>2 Founders + 2 Tech + 1 Biz + 1 Content / 3 Months</h4>
<div class="prism">
<ul>
<li>
<h5 class="feedback">Feedback</h5>
Do they Pay with $$$?
</li>
<li>
<h5 class="team">Team</h5>
Running 2 products is bad! <q>Split-Brain</q>
</li>
<li>
<h5 class="focus">Focus</h5>
Product is slow and fails - Need to scale up!
</li>
<li>
<h5 class="tools">Tools</h5>
Trello (SUM), Drive (Important Numbers)
</li>
</ul>
</div>
</section>
</section>
<section> <!-- 100% Nitrogram -->
<section>
<h3>Focus 100% of the Team on Nitrogram</h3>
</section>
<section>
<h3>Nitrogram v1</h3>
<h4>2 Founders + 2 Tech + 1 Biz + 1 Growth + 1 Content / 3 Months</h4>
<div class="prism">
<ul>
<li>
<h5 class="feedback">Feedback</h5>
Do they keep paying?
</li>
<li>
<h5 class="team">Team</h5>
Biz sells v0 - Tech builds v1
</li>
<li>
<h5 class="focus">Focus</h5>
Invested time in a proper backend + proper design<br/>
Specification was EZ!
</li>
<li>
<h5 class="tools">Tools</h5>
Daily Tech Emails, Balsamiq
</li>
</ul>
</div>
</section>
</section>
<section> <!-- Focus -->
<section>
<h3>Focus 100% of the Team on 1 Feature</h3>
<q>
Even on 1 platform, we were doing too much.
</q>
</section>
<section>
<h3>Nitrogram => Analytics</h3>
<h4>2 Founders + 2 Tech + 2 Biz + 1 Growth + 1 Content / 3 Months</h4>
<div class="prism">
<ul>
<li>
<h5 class="feedback">Feedback</h5>
Too many features, very complex UI,<br/>
addressing too many customers,<br/>
who started complaining...
</li>
<li>
<h5 class="team">Team</h5>
Customer interviews
<q>
<a href="http://fr.slideshare.net/andreasklinger/actionable-customer-development">
(Know how here)
</a>
</q>
</li>
<li>
<h5 class="focus">Focus</h5>
Do one thing well. Remove the others.
</li>
<li>
<h5 class="tools">Tools</h5>
Skype and meetings!
</li>
</ul>
</div>
</section>
</section>
<section> <!-- Optimization -->
<section>
<h3>Focus 100% of the Team on Metrics</h3>
<q>
Finally the traditional startup stuff!
</q>
</section>
<section>
<h3>Nitrogram Analytics Only</h3>
<h4>2 Founders + 3 Tech + 2 Biz + 1 Growth + 1 Content / 3 Months</h4>
<div class="prism">
<ul>
<li>
<h5 class="feedback">Feedback</h5>
Our customers behavior
</li>
<li>
<h5 class="team">Team</h5>
Metrics and quality driven
</li>
<li>
<h5 class="focus">Focus</h5>
In-app experience: activation, retention, revenues,<br>
Streamline operations
</li>
<li>
<h5 class="tools">Tools</h5>
Mixpanel
</li>
</ul>
</div>
</section>
</section>
<section>
<h3>Blueprints</h3>
<img src="assets/blueprints.png" width="75%">
</section>
</div> <!-- /slides -->
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