aquisicao_clinicas/etl.ipynb

{
 "cells": [
  {
   "cell_type": "markdown",
   "metadata": {},
   "source": [
    "#### Nesta etapa iremos criar toda estrutura necessária para nosso modelo de dados STAR schema.\n",
    "\n",
    "* Este deve ser um modelo que facilite a construção de dashboards para aquisição e a sua análise dos dados e será baseado em fator e dimensão."
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 189,
   "metadata": {},
   "outputs": [],
   "source": [
    "import pandas as pd\n",
    "import numpy as np\n",
    "import os\n",
    "import sys\n",
    "from dotenv import load_dotenv\n",
    "\n",
    "import warnings\n",
    "warnings.filterwarnings('ignore')"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 190,
   "metadata": {},
   "outputs": [],
   "source": [
    "# Importando as bibliotecas para o acesso ao Postgres.\n",
    "from sqlalchemy import create_engine\n",
    "from sqlalchemy.engine import URL\n",
    "import psycopg2\n",
    "from psycopg2 import OperationalError, errorcodes, errors, IntegrityError\n",
    "import psycopg2.extras as extras"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 241,
   "metadata": {},
   "outputs": [
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       "  <thead>\n",
       "    <tr style=\"text-align: right;\">\n",
       "      <th></th>\n",
       "      <th>CLINIC_ID</th>\n",
       "      <th>ACTIVITY_AT</th>\n",
       "      <th>ACTIVITY_TYPE</th>\n",
       "      <th>FEATURE</th>\n",
       "      <th>MODULE</th>\n",
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       "      <th>SUBSCRIPTION_END_DATE</th>\n",
       "      <th>SUBSCRIPTION_PERIOD_DAYS</th>\n",
       "      <th>SUBSCRIPTION_PERIOD</th>\n",
       "      <th>SUBSCRIPTION_STATUS</th>\n",
       "      <th>BILLING_INTERVAL_IN_MONTHS</th>\n",
       "      <th>CLINICA_CONVERTIDA</th>\n",
       "      <th>FAIXA_NRO_ATIVIDADES</th>\n",
       "      <th>TRIAL_DURATION_INTERVAL</th>\n",
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       "      <td>2023-08-24 19:40:58.432</td>\n",
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       "      <td>Até 7 dias</td>\n",
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       "   CLINIC_ID             ACTIVITY_AT      ACTIVITY_TYPE             FEATURE  \\\n",
       "0       9825 2023-08-24 18:46:47.733  patient_discarded  patient_management   \n",
       "1       9984 2023-08-24 19:41:43.497    patient_created  patient_management   \n",
       "2       9984 2023-08-24 19:41:44.037  time_slot_created          scheduling   \n",
       "3       9984 2023-08-24 19:51:20.451    patient_created  patient_management   \n",
       "4       9984 2023-08-24 19:51:46.663  time_slot_created          scheduling   \n",
       "\n",
       "     MODULE  IS_VALID_ACTIVITY       CLINIC_CREATED_AT  IS_CHAIN_CLINIC  \\\n",
       "0   patient               True 2023-08-21 09:14:34.763            False   \n",
       "1   patient              False 2023-08-24 19:40:58.432            False   \n",
       "2  schedule               True 2023-08-24 19:40:58.432            False   \n",
       "3   patient              False 2023-08-24 19:40:58.432            False   \n",
       "4  schedule               True 2023-08-24 19:40:58.432            False   \n",
       "\n",
       "  FIRST_USER_HUBSPOT_SOURCE INTEREST_CATEGORY_SIGNUP  ...  \\\n",
       "0                   Inbound              Apenas BNPL  ...   \n",
       "1                   Inbound              BNPL e SaaS  ...   \n",
       "2                   Inbound              BNPL e SaaS  ...   \n",
       "3                   Inbound              BNPL e SaaS  ...   \n",
       "4                   Inbound              BNPL e SaaS  ...   \n",
       "\n",
       "         STRIPE_SUBSCRIPTION_ID SUBSCRIPTION_START_DATE SUBSCRIPTION_END_DATE  \\\n",
       "0  sub_1Nj29VCpjOdJI4gTsWNO1Kzm              2023-08-25            2023-10-25   \n",
       "1                           NaN                     NaT                   NaT   \n",
       "2                           NaN                     NaT                   NaT   \n",
       "3                           NaN                     NaT                   NaT   \n",
       "4                           NaN                     NaT                   NaT   \n",
       "\n",
       "  SUBSCRIPTION_PERIOD_DAYS  SUBSCRIPTION_PERIOD  SUBSCRIPTION_STATUS  \\\n",
       "0                     61.0   Entre 61 e 90 dias               active   \n",
       "1                      NaN                  NaN                  NaN   \n",
       "2                      NaN                  NaN                  NaN   \n",
       "3                      NaN                  NaN                  NaN   \n",
       "4                      NaN                  NaN                  NaN   \n",
       "\n",
       "   BILLING_INTERVAL_IN_MONTHS  CLINICA_CONVERTIDA      FAIXA_NRO_ATIVIDADES  \\\n",
       "0                         1.0                True    Acima de 50 atividades   \n",
       "1                         NaN               False  Entre 11 e 20 atividades   \n",
       "2                         NaN               False  Entre 11 e 20 atividades   \n",
       "3                         NaN               False  Entre 11 e 20 atividades   \n",
       "4                         NaN               False  Entre 11 e 20 atividades   \n",
       "\n",
       "  TRIAL_DURATION_INTERVAL  \n",
       "0              Até 7 dias  \n",
       "1              Até 7 dias  \n",
       "2              Até 7 dias  \n",
       "3              Até 7 dias  \n",
       "4              Até 7 dias  \n",
       "\n",
       "[5 rows x 29 columns]"
      ]
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     "execution_count": 241,
     "metadata": {},
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   ],
   "source": [
    "# Lendo os dados de um arquivo .csv\n",
    "df_real = pd.read_csv(r'..\\dados\\aquisicao_clinicas_completo.csv',\n",
    "                       parse_dates=['ACTIVITY_AT','CLINIC_CREATED_AT','TRIAL_START_DATE','TRIAL_END_DATE','SUBSCRIPTION_START_DATE','SUBSCRIPTION_END_DATE'])\n",
    "df_real.head()"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 242,
   "metadata": {},
   "outputs": [
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       "       CLINIC_ID       CLINIC_CREATED_AT\n",
       "0           9825 2023-08-21 09:14:34.763\n",
       "1           9984 2023-08-24 19:40:58.432\n",
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       "...          ...                     ...\n",
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       "12399      10314 2023-09-05 01:05:51.799\n",
       "12401      11031 2023-09-23 20:03:38.288\n",
       "\n",
       "[983 rows x 2 columns]"
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     "execution_count": 242,
     "metadata": {},
     "output_type": "execute_result"
    }
   ],
   "source": [
    "# Cria o dataset para a tabela clinica_dim\n",
    "clinica_dim = df_real[['CLINIC_ID','CLINIC_CREATED_AT']].drop_duplicates(subset=['CLINIC_ID'])\n",
    "clinica_dim"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 243,
   "metadata": {},
   "outputs": [
    {
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       "      <th>id_clinica</th>\n",
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      "text/plain": [
       "       id_clinica           data_cadastro\n",
       "0            9825 2023-08-21 09:14:34.763\n",
       "1            9984 2023-08-24 19:40:58.432\n",
       "5            9986 2023-08-24 20:31:43.062\n",
       "7            9988 2023-08-24 22:04:10.022\n",
       "9            9690 2023-08-17 04:33:00.786\n",
       "...           ...                     ...\n",
       "12393        9011 2023-08-01 13:01:05.019\n",
       "12395       11180 2023-09-27 14:01:04.040\n",
       "12397       11146 2023-09-26 19:21:15.702\n",
       "12399       10314 2023-09-05 01:05:51.799\n",
       "12401       11031 2023-09-23 20:03:38.288\n",
       "\n",
       "[983 rows x 2 columns]"
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     "execution_count": 243,
     "metadata": {},
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    }
   ],
   "source": [
    "# Renomeando as colunas do dataframe para os mesmos nomes das colunas das tabelas no Postgres.\n",
    "clinica_dim.rename(columns={'CLINIC_ID':'id_clinica',\n",
    "                            'CLINIC_CREATED_AT':'data_cadastro'}, inplace=True)\n",
    "clinica_dim\n"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 244,
   "metadata": {},
   "outputs": [
    {
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       "    </tr>\n",
       "    <tr>\n",
       "      <th>2</th>\n",
       "      <td>2</td>\n",
       "      <td>medical_record</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>3</th>\n",
       "      <td>3</td>\n",
       "      <td>anamnese</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>4</th>\n",
       "      <td>4</td>\n",
       "      <td>user_management</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>5</th>\n",
       "      <td>5</td>\n",
       "      <td>budget_management</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>6</th>\n",
       "      <td>6</td>\n",
       "      <td>credit_check</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>7</th>\n",
       "      <td>7</td>\n",
       "      <td>bnpl</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>8</th>\n",
       "      <td>8</td>\n",
       "      <td>documents_and_files</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>9</th>\n",
       "      <td>9</td>\n",
       "      <td>revenue_management</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>10</th>\n",
       "      <td>10</td>\n",
       "      <td>payment_book</td>\n",
       "    </tr>\n",
       "  </tbody>\n",
       "</table>\n",
       "</div>"
      ],
      "text/plain": [
       "    index              FEATURE\n",
       "0       0   patient_management\n",
       "1       1           scheduling\n",
       "2       2       medical_record\n",
       "3       3             anamnese\n",
       "4       4      user_management\n",
       "5       5    budget_management\n",
       "6       6         credit_check\n",
       "7       7                 bnpl\n",
       "8       8  documents_and_files\n",
       "9       9   revenue_management\n",
       "10     10         payment_book"
      ]
     },
     "execution_count": 244,
     "metadata": {},
     "output_type": "execute_result"
    }
   ],
   "source": [
    "# Cria o dataset para a tabela funcionalidade_dim\n",
    "funcionalidade_dim = df_real[['FEATURE']].drop_duplicates().reset_index()\n",
    "funcionalidade_dim['index'] = funcionalidade_dim.index\n",
    "funcionalidade_dim"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 245,
   "metadata": {},
   "outputs": [
    {
     "data": {
      "text/html": [
       "<div>\n",
       "<style scoped>\n",
       "    .dataframe tbody tr th:only-of-type {\n",
       "        vertical-align: middle;\n",
       "    }\n",
       "\n",
       "    .dataframe tbody tr th {\n",
       "        vertical-align: top;\n",
       "    }\n",
       "\n",
       "    .dataframe thead th {\n",
       "        text-align: right;\n",
       "    }\n",
       "</style>\n",
       "<table border=\"1\" class=\"dataframe\">\n",
       "  <thead>\n",
       "    <tr style=\"text-align: right;\">\n",
       "      <th></th>\n",
       "      <th>id_funcionalidade</th>\n",
       "      <th>nom_funcionalidade</th>\n",
       "    </tr>\n",
       "  </thead>\n",
       "  <tbody>\n",
       "    <tr>\n",
       "      <th>0</th>\n",
       "      <td>0</td>\n",
       "      <td>patient_management</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>1</th>\n",
       "      <td>1</td>\n",
       "      <td>scheduling</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>2</th>\n",
       "      <td>2</td>\n",
       "      <td>medical_record</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>3</th>\n",
       "      <td>3</td>\n",
       "      <td>anamnese</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>4</th>\n",
       "      <td>4</td>\n",
       "      <td>user_management</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>5</th>\n",
       "      <td>5</td>\n",
       "      <td>budget_management</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>6</th>\n",
       "      <td>6</td>\n",
       "      <td>credit_check</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>7</th>\n",
       "      <td>7</td>\n",
       "      <td>bnpl</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>8</th>\n",
       "      <td>8</td>\n",
       "      <td>documents_and_files</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>9</th>\n",
       "      <td>9</td>\n",
       "      <td>revenue_management</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>10</th>\n",
       "      <td>10</td>\n",
       "      <td>payment_book</td>\n",
       "    </tr>\n",
       "  </tbody>\n",
       "</table>\n",
       "</div>"
      ],
      "text/plain": [
       "    id_funcionalidade   nom_funcionalidade\n",
       "0                   0   patient_management\n",
       "1                   1           scheduling\n",
       "2                   2       medical_record\n",
       "3                   3             anamnese\n",
       "4                   4      user_management\n",
       "5                   5    budget_management\n",
       "6                   6         credit_check\n",
       "7                   7                 bnpl\n",
       "8                   8  documents_and_files\n",
       "9                   9   revenue_management\n",
       "10                 10         payment_book"
      ]
     },
     "execution_count": 245,
     "metadata": {},
     "output_type": "execute_result"
    }
   ],
   "source": [
    "# Renomeando as colunas do dataframe para os mesmos nomes das colunas das tabelas no Postgres.\n",
    "funcionalidade_dim.rename(columns={'index':'id_funcionalidade','FEATURE':'nom_funcionalidade'}, inplace=True)\n",
    "funcionalidade_dim"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 246,
   "metadata": {},
   "outputs": [
    {
     "data": {
      "text/html": [
       "<div>\n",
       "<style scoped>\n",
       "    .dataframe tbody tr th:only-of-type {\n",
       "        vertical-align: middle;\n",
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       "\n",
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       "        vertical-align: top;\n",
       "    }\n",
       "\n",
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       "        text-align: right;\n",
       "    }\n",
       "</style>\n",
       "<table border=\"1\" class=\"dataframe\">\n",
       "  <thead>\n",
       "    <tr style=\"text-align: right;\">\n",
       "      <th></th>\n",
       "      <th>MARKETING_ATTRIBUITION_CHANNEL_GROUP</th>\n",
       "      <th>ID_MARKETING_ATTRIBUITION_CHANNEL_GROUP</th>\n",
       "    </tr>\n",
       "  </thead>\n",
       "  <tbody>\n",
       "    <tr>\n",
       "      <th>0</th>\n",
       "      <td>Paid - meta</td>\n",
       "      <td>0</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>1</th>\n",
       "      <td>Paid - google</td>\n",
       "      <td>1</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>2</th>\n",
       "      <td>Other</td>\n",
       "      <td>2</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>3</th>\n",
       "      <td>Site ou Indicação Interna</td>\n",
       "      <td>3</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>4</th>\n",
       "      <td>Organic</td>\n",
       "      <td>4</td>\n",
       "    </tr>\n",
       "  </tbody>\n",
       "</table>\n",
       "</div>"
      ],
      "text/plain": [
       "  MARKETING_ATTRIBUITION_CHANNEL_GROUP  \\\n",
       "0                          Paid - meta   \n",
       "1                        Paid - google   \n",
       "2                                Other   \n",
       "3            Site ou Indicação Interna   \n",
       "4                              Organic   \n",
       "\n",
       "   ID_MARKETING_ATTRIBUITION_CHANNEL_GROUP  \n",
       "0                                        0  \n",
       "1                                        1  \n",
       "2                                        2  \n",
       "3                                        3  \n",
       "4                                        4  "
      ]
     },
     "execution_count": 246,
     "metadata": {},
     "output_type": "execute_result"
    }
   ],
   "source": [
    "# Cria o dataset para a tabela canal_marketing_dim\n",
    "canal_marketing_dim = df_real[['MARKETING_ATTRIBUITION_CHANNEL_GROUP']].drop_duplicates().reset_index(drop=True)\n",
    "canal_marketing_dim['ID_MARKETING_ATTRIBUITION_CHANNEL_GROUP'] = canal_marketing_dim.index\n",
    "canal_marketing_dim"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 247,
   "metadata": {},
   "outputs": [
    {
     "data": {
      "text/html": [
       "<div>\n",
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       "<table border=\"1\" class=\"dataframe\">\n",
       "  <thead>\n",
       "    <tr style=\"text-align: right;\">\n",
       "      <th></th>\n",
       "      <th>CLINIC_ID</th>\n",
       "      <th>TRIAL_START_DATE</th>\n",
       "      <th>TRIAL_END_DATE</th>\n",
       "      <th>TRIAL_DURATION</th>\n",
       "      <th>TRIAL_DURATION_INTERVAL</th>\n",
       "      <th>MARKETING_ATTRIBUITION_CHANNEL_GROUP</th>\n",
       "      <th>HAS_ASKED_FOR_ACCREDITATION</th>\n",
       "      <th>IS_ACCREDITATION_APPROVED</th>\n",
       "      <th>CLINIC_ACCREDITATION_STATUS</th>\n",
       "      <th>FAIXA_NRO_ATIVIDADES</th>\n",
       "      <th>CLINICA_CONVERTIDA</th>\n",
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       "  </thead>\n",
       "  <tbody>\n",
       "    <tr>\n",
       "      <th>0</th>\n",
       "      <td>9825</td>\n",
       "      <td>2023-08-21</td>\n",
       "      <td>2023-08-25</td>\n",
       "      <td>4</td>\n",
       "      <td>Até 7 dias</td>\n",
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       "      <th>1</th>\n",
       "      <td>9984</td>\n",
       "      <td>2023-08-24</td>\n",
       "      <td>2023-08-31</td>\n",
       "      <td>7</td>\n",
       "      <td>Até 7 dias</td>\n",
       "      <td>Paid - google</td>\n",
       "      <td>True</td>\n",
       "      <td>True</td>\n",
       "      <td>Concluído</td>\n",
       "      <td>Entre 11 e 20 atividades</td>\n",
       "      <td>False</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>5</th>\n",
       "      <td>9986</td>\n",
       "      <td>2023-08-24</td>\n",
       "      <td>2023-09-14</td>\n",
       "      <td>21</td>\n",
       "      <td>Acima de 14 dias</td>\n",
       "      <td>Paid - google</td>\n",
       "      <td>True</td>\n",
       "      <td>True</td>\n",
       "      <td>Concluído</td>\n",
       "      <td>Até 10 atividades</td>\n",
       "      <td>False</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>7</th>\n",
       "      <td>9988</td>\n",
       "      <td>2023-08-24</td>\n",
       "      <td>2023-08-31</td>\n",
       "      <td>7</td>\n",
       "      <td>Até 7 dias</td>\n",
       "      <td>Paid - google</td>\n",
       "      <td>False</td>\n",
       "      <td>False</td>\n",
       "      <td>Não aderiu ao plano</td>\n",
       "      <td>Até 10 atividades</td>\n",
       "      <td>False</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>9</th>\n",
       "      <td>9690</td>\n",
       "      <td>2023-08-17</td>\n",
       "      <td>2023-08-24</td>\n",
       "      <td>7</td>\n",
       "      <td>Até 7 dias</td>\n",
       "      <td>Other</td>\n",
       "      <td>False</td>\n",
       "      <td>False</td>\n",
       "      <td>Não aderiu ao plano</td>\n",
       "      <td>Até 10 atividades</td>\n",
       "      <td>False</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>...</th>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>12393</th>\n",
       "      <td>9011</td>\n",
       "      <td>2023-08-01</td>\n",
       "      <td>2023-10-11</td>\n",
       "      <td>71</td>\n",
       "      <td>Acima de 14 dias</td>\n",
       "      <td>Paid - meta</td>\n",
       "      <td>True</td>\n",
       "      <td>True</td>\n",
       "      <td>Concluído</td>\n",
       "      <td>NaN</td>\n",
       "      <td>False</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>12395</th>\n",
       "      <td>11180</td>\n",
       "      <td>2023-09-27</td>\n",
       "      <td>2023-10-10</td>\n",
       "      <td>13</td>\n",
       "      <td>Entre 8 e 14 dias</td>\n",
       "      <td>Paid - meta</td>\n",
       "      <td>True</td>\n",
       "      <td>True</td>\n",
       "      <td>Concluído</td>\n",
       "      <td>NaN</td>\n",
       "      <td>True</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>12397</th>\n",
       "      <td>11146</td>\n",
       "      <td>2023-09-26</td>\n",
       "      <td>2023-10-17</td>\n",
       "      <td>21</td>\n",
       "      <td>Acima de 14 dias</td>\n",
       "      <td>Other</td>\n",
       "      <td>True</td>\n",
       "      <td>True</td>\n",
       "      <td>Concluído</td>\n",
       "      <td>NaN</td>\n",
       "      <td>False</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>12399</th>\n",
       "      <td>10314</td>\n",
       "      <td>2023-09-05</td>\n",
       "      <td>2023-10-17</td>\n",
       "      <td>42</td>\n",
       "      <td>Acima de 14 dias</td>\n",
       "      <td>Paid - meta</td>\n",
       "      <td>True</td>\n",
       "      <td>True</td>\n",
       "      <td>Concluído</td>\n",
       "      <td>Até 10 atividades</td>\n",
       "      <td>True</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>12401</th>\n",
       "      <td>11031</td>\n",
       "      <td>2023-09-23</td>\n",
       "      <td>2023-10-18</td>\n",
       "      <td>25</td>\n",
       "      <td>Acima de 14 dias</td>\n",
       "      <td>Paid - meta</td>\n",
       "      <td>True</td>\n",
       "      <td>False</td>\n",
       "      <td>Reprovado</td>\n",
       "      <td>Até 10 atividades</td>\n",
       "      <td>True</td>\n",
       "    </tr>\n",
       "  </tbody>\n",
       "</table>\n",
       "<p>983 rows × 11 columns</p>\n",
       "</div>"
      ],
      "text/plain": [
       "       CLINIC_ID TRIAL_START_DATE TRIAL_END_DATE  TRIAL_DURATION  \\\n",
       "0           9825       2023-08-21     2023-08-25               4   \n",
       "1           9984       2023-08-24     2023-08-31               7   \n",
       "5           9986       2023-08-24     2023-09-14              21   \n",
       "7           9988       2023-08-24     2023-08-31               7   \n",
       "9           9690       2023-08-17     2023-08-24               7   \n",
       "...          ...              ...            ...             ...   \n",
       "12393       9011       2023-08-01     2023-10-11              71   \n",
       "12395      11180       2023-09-27     2023-10-10              13   \n",
       "12397      11146       2023-09-26     2023-10-17              21   \n",
       "12399      10314       2023-09-05     2023-10-17              42   \n",
       "12401      11031       2023-09-23     2023-10-18              25   \n",
       "\n",
       "      TRIAL_DURATION_INTERVAL MARKETING_ATTRIBUITION_CHANNEL_GROUP  \\\n",
       "0                  Até 7 dias                          Paid - meta   \n",
       "1                  Até 7 dias                        Paid - google   \n",
       "5            Acima de 14 dias                        Paid - google   \n",
       "7                  Até 7 dias                        Paid - google   \n",
       "9                  Até 7 dias                                Other   \n",
       "...                       ...                                  ...   \n",
       "12393        Acima de 14 dias                          Paid - meta   \n",
       "12395       Entre 8 e 14 dias                          Paid - meta   \n",
       "12397        Acima de 14 dias                                Other   \n",
       "12399        Acima de 14 dias                          Paid - meta   \n",
       "12401        Acima de 14 dias                          Paid - meta   \n",
       "\n",
       "       HAS_ASKED_FOR_ACCREDITATION  IS_ACCREDITATION_APPROVED  \\\n",
       "0                             True                       True   \n",
       "1                             True                       True   \n",
       "5                             True                       True   \n",
       "7                            False                      False   \n",
       "9                            False                      False   \n",
       "...                            ...                        ...   \n",
       "12393                         True                       True   \n",
       "12395                         True                       True   \n",
       "12397                         True                       True   \n",
       "12399                         True                       True   \n",
       "12401                         True                      False   \n",
       "\n",
       "      CLINIC_ACCREDITATION_STATUS      FAIXA_NRO_ATIVIDADES  \\\n",
       "0                       Concluído    Acima de 50 atividades   \n",
       "1                       Concluído  Entre 11 e 20 atividades   \n",
       "5                       Concluído         Até 10 atividades   \n",
       "7             Não aderiu ao plano         Até 10 atividades   \n",
       "9             Não aderiu ao plano         Até 10 atividades   \n",
       "...                           ...                       ...   \n",
       "12393                   Concluído                       NaN   \n",
       "12395                   Concluído                       NaN   \n",
       "12397                   Concluído                       NaN   \n",
       "12399                   Concluído         Até 10 atividades   \n",
       "12401                   Reprovado         Até 10 atividades   \n",
       "\n",
       "       CLINICA_CONVERTIDA  \n",
       "0                    True  \n",
       "1                   False  \n",
       "5                   False  \n",
       "7                   False  \n",
       "9                   False  \n",
       "...                   ...  \n",
       "12393               False  \n",
       "12395                True  \n",
       "12397               False  \n",
       "12399                True  \n",
       "12401                True  \n",
       "\n",
       "[983 rows x 11 columns]"
      ]
     },
     "execution_count": 247,
     "metadata": {},
     "output_type": "execute_result"
    }
   ],
   "source": [
    "# Cria o dataset para a tabela trial_fato\n",
    "trial_fato = df_real[['CLINIC_ID','TRIAL_START_DATE','TRIAL_END_DATE','TRIAL_DURATION','TRIAL_DURATION_INTERVAL', 'MARKETING_ATTRIBUITION_CHANNEL_GROUP'\n",
    "         ,'HAS_ASKED_FOR_ACCREDITATION','IS_ACCREDITATION_APPROVED','CLINIC_ACCREDITATION_STATUS', 'FAIXA_NRO_ATIVIDADES', 'CLINICA_CONVERTIDA']].drop_duplicates(subset=['CLINIC_ID'])\n",
    "trial_fato"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 248,
   "metadata": {},
   "outputs": [
    {
     "data": {
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       "      <th>CLINIC_ID</th>\n",
       "      <th>FEATURE</th>\n",
       "      <th>count</th>\n",
       "    </tr>\n",
       "  </thead>\n",
       "  <tbody>\n",
       "    <tr>\n",
       "      <th>0</th>\n",
       "      <td>8994</td>\n",
       "      <td>medical_record</td>\n",
       "      <td>2</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>4</th>\n",
       "      <td>8998</td>\n",
       "      <td>medical_record</td>\n",
       "      <td>11</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>9</th>\n",
       "      <td>9000</td>\n",
       "      <td>medical_record</td>\n",
       "      <td>13</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>18</th>\n",
       "      <td>9004</td>\n",
       "      <td>anamnese</td>\n",
       "      <td>1</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>19</th>\n",
       "      <td>9014</td>\n",
       "      <td>medical_record</td>\n",
       "      <td>1</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>...</th>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>2291</th>\n",
       "      <td>11294</td>\n",
       "      <td>scheduling</td>\n",
       "      <td>4</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>2294</th>\n",
       "      <td>11295</td>\n",
       "      <td>patient_management</td>\n",
       "      <td>2</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>2296</th>\n",
       "      <td>11296</td>\n",
       "      <td>scheduling</td>\n",
       "      <td>1</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>2297</th>\n",
       "      <td>11301</td>\n",
       "      <td>scheduling</td>\n",
       "      <td>1</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>2298</th>\n",
       "      <td>11302</td>\n",
       "      <td>scheduling</td>\n",
       "      <td>1</td>\n",
       "    </tr>\n",
       "  </tbody>\n",
       "</table>\n",
       "<p>856 rows × 3 columns</p>\n",
       "</div>"
      ],
      "text/plain": [
       "      CLINIC_ID             FEATURE  count\n",
       "0          8994      medical_record      2\n",
       "4          8998      medical_record     11\n",
       "9          9000      medical_record     13\n",
       "18         9004            anamnese      1\n",
       "19         9014      medical_record      1\n",
       "...         ...                 ...    ...\n",
       "2291      11294          scheduling      4\n",
       "2294      11295  patient_management      2\n",
       "2296      11296          scheduling      1\n",
       "2297      11301          scheduling      1\n",
       "2298      11302          scheduling      1\n",
       "\n",
       "[856 rows x 3 columns]"
      ]
     },
     "execution_count": 248,
     "metadata": {},
     "output_type": "execute_result"
    }
   ],
   "source": [
    "# Funcionalidade mais utilizada pela clinica durante o trial.\n",
    "df_real[['CLINIC_ID','FEATURE']].loc[df_real['IS_VALID_ACTIVITY']].groupby(by=['CLINIC_ID'])['FEATURE'].value_counts().reset_index().drop_duplicates('CLINIC_ID')"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 249,
   "metadata": {},
   "outputs": [
    {
     "data": {
      "text/html": [
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       "    <tr style=\"text-align: right;\">\n",
       "      <th></th>\n",
       "      <th>CLINIC_ID</th>\n",
       "      <th>FEATURE</th>\n",
       "      <th>count</th>\n",
       "    </tr>\n",
       "  </thead>\n",
       "  <tbody>\n",
       "    <tr>\n",
       "      <th>1</th>\n",
       "      <td>8994</td>\n",
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       "    <tr>\n",
       "      <th>6</th>\n",
       "      <td>8998</td>\n",
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       "      <td>11</td>\n",
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       "    <tr>\n",
       "      <th>13</th>\n",
       "      <td>9000</td>\n",
       "      <td>medical_record</td>\n",
       "      <td>13</td>\n",
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       "    <tr>\n",
       "      <th>18</th>\n",
       "      <td>9004</td>\n",
       "      <td>anamnese</td>\n",
       "      <td>1</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>20</th>\n",
       "      <td>9014</td>\n",
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       "    <tr>\n",
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       "      <td>...</td>\n",
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       "    <tr>\n",
       "      <th>2293</th>\n",
       "      <td>11294</td>\n",
       "      <td>scheduling</td>\n",
       "      <td>4</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>2294</th>\n",
       "      <td>11295</td>\n",
       "      <td>patient_management</td>\n",
       "      <td>2</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>2296</th>\n",
       "      <td>11296</td>\n",
       "      <td>scheduling</td>\n",
       "      <td>1</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>2297</th>\n",
       "      <td>11301</td>\n",
       "      <td>scheduling</td>\n",
       "      <td>1</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>2298</th>\n",
       "      <td>11302</td>\n",
       "      <td>scheduling</td>\n",
       "      <td>1</td>\n",
       "    </tr>\n",
       "  </tbody>\n",
       "</table>\n",
       "<p>856 rows × 3 columns</p>\n",
       "</div>"
      ],
      "text/plain": [
       "      CLINIC_ID             FEATURE  count\n",
       "1          8994      medical_record      2\n",
       "6          8998      medical_record     11\n",
       "13         9000      medical_record     13\n",
       "18         9004            anamnese      1\n",
       "20         9014     user_management      1\n",
       "...         ...                 ...    ...\n",
       "2293      11294          scheduling      4\n",
       "2294      11295  patient_management      2\n",
       "2296      11296          scheduling      1\n",
       "2297      11301          scheduling      1\n",
       "2298      11302          scheduling      1\n",
       "\n",
       "[856 rows x 3 columns]"
      ]
     },
     "execution_count": 249,
     "metadata": {},
     "output_type": "execute_result"
    }
   ],
   "source": [
    "# Funcionalidade mais utilizada pela clinica durante o trial.\n",
    "funcionalidade_mais_utilizada = df_real[['CLINIC_ID','FEATURE']].loc[df_real['IS_VALID_ACTIVITY']].groupby(by=['CLINIC_ID','FEATURE'],\n",
    "                                                                            as_index=False).value_counts().sort_values(by=['CLINIC_ID','count']).drop_duplicates('CLINIC_ID', keep='last' )\n",
    "funcionalidade_mais_utilizada"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 250,
   "metadata": {},
   "outputs": [
    {
     "data": {
      "text/html": [
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       "    <tr style=\"text-align: right;\">\n",
       "      <th></th>\n",
       "      <th>CLINIC_ID</th>\n",
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       "      <th>2</th>\n",
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       "      <td>1</td>\n",
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       "      <th>3</th>\n",
       "      <td>8994</td>\n",
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       "      <td>1</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>4</th>\n",
       "      <td>8998</td>\n",
       "      <td>anamnese</td>\n",
       "      <td>2</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>...</th>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>2294</th>\n",
       "      <td>11295</td>\n",
       "      <td>patient_management</td>\n",
       "      <td>2</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>2295</th>\n",
       "      <td>11295</td>\n",
       "      <td>scheduling</td>\n",
       "      <td>1</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>2296</th>\n",
       "      <td>11296</td>\n",
       "      <td>scheduling</td>\n",
       "      <td>1</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>2297</th>\n",
       "      <td>11301</td>\n",
       "      <td>scheduling</td>\n",
       "      <td>1</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>2298</th>\n",
       "      <td>11302</td>\n",
       "      <td>scheduling</td>\n",
       "      <td>1</td>\n",
       "    </tr>\n",
       "  </tbody>\n",
       "</table>\n",
       "<p>2299 rows × 3 columns</p>\n",
       "</div>"
      ],
      "text/plain": [
       "      CLINIC_ID             FEATURE  count\n",
       "0          8994   budget_management      1\n",
       "1          8994      medical_record      2\n",
       "2          8994  revenue_management      1\n",
       "3          8994          scheduling      1\n",
       "4          8998            anamnese      2\n",
       "...         ...                 ...    ...\n",
       "2294      11295  patient_management      2\n",
       "2295      11295          scheduling      1\n",
       "2296      11296          scheduling      1\n",
       "2297      11301          scheduling      1\n",
       "2298      11302          scheduling      1\n",
       "\n",
       "[2299 rows x 3 columns]"
      ]
     },
     "execution_count": 250,
     "metadata": {},
     "output_type": "execute_result"
    }
   ],
   "source": [
    "# Funcionalidades e numero de vezes utilizada pela clinica durante o trial.\n",
    "funcionalidade_utilizada_fato = df_real[['CLINIC_ID','FEATURE']].loc[df_real['IS_VALID_ACTIVITY']].groupby(by=['CLINIC_ID','FEATURE'],as_index=False).value_counts()\n",
    "funcionalidade_utilizada_fato"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 251,
   "metadata": {},
   "outputs": [
    {
     "data": {
      "text/html": [
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       "      <td>2</td>\n",
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       "      <th>2295</th>\n",
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       "      <td>scheduling</td>\n",
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       "    <tr>\n",
       "      <th>2298</th>\n",
       "      <td>11302</td>\n",
       "      <td>scheduling</td>\n",
       "      <td>1</td>\n",
       "      <td>1</td>\n",
       "      <td>scheduling</td>\n",
       "    </tr>\n",
       "  </tbody>\n",
       "</table>\n",
       "<p>2299 rows × 5 columns</p>\n",
       "</div>"
      ],
      "text/plain": [
       "      CLINIC_ID             FEATURE  count  id_funcionalidade  \\\n",
       "0          8994   budget_management      1                  5   \n",
       "1          8994      medical_record      2                  2   \n",
       "2          8994  revenue_management      1                  9   \n",
       "3          8994          scheduling      1                  1   \n",
       "4          8998            anamnese      2                  3   \n",
       "...         ...                 ...    ...                ...   \n",
       "2294      11295  patient_management      2                  0   \n",
       "2295      11295          scheduling      1                  1   \n",
       "2296      11296          scheduling      1                  1   \n",
       "2297      11301          scheduling      1                  1   \n",
       "2298      11302          scheduling      1                  1   \n",
       "\n",
       "      nom_funcionalidade  \n",
       "0      budget_management  \n",
       "1         medical_record  \n",
       "2     revenue_management  \n",
       "3             scheduling  \n",
       "4               anamnese  \n",
       "...                  ...  \n",
       "2294  patient_management  \n",
       "2295          scheduling  \n",
       "2296          scheduling  \n",
       "2297          scheduling  \n",
       "2298          scheduling  \n",
       "\n",
       "[2299 rows x 5 columns]"
      ]
     },
     "execution_count": 251,
     "metadata": {},
     "output_type": "execute_result"
    }
   ],
   "source": [
    "# Agrega as informações da PK das funcionalidades.\n",
    "funcionalidade_utilizada_fato = pd.merge(funcionalidade_utilizada_fato, funcionalidade_dim, left_on='FEATURE', right_on='nom_funcionalidade', how='left')\n",
    "funcionalidade_utilizada_fato"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 252,
   "metadata": {},
   "outputs": [
    {
     "data": {
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       "  <thead>\n",
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       "      <th></th>\n",
       "      <th>id_clinica</th>\n",
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       "      <td>1</td>\n",
       "      <td>1</td>\n",
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       "  </tbody>\n",
       "</table>\n",
       "<p>2299 rows × 3 columns</p>\n",
       "</div>"
      ],
      "text/plain": [
       "      id_clinica  id_funcionalidade  num_qtde_vezes\n",
       "0           8994                  5               1\n",
       "1           8994                  2               2\n",
       "2           8994                  9               1\n",
       "3           8994                  1               1\n",
       "4           8998                  3               2\n",
       "...          ...                ...             ...\n",
       "2294       11295                  0               2\n",
       "2295       11295                  1               1\n",
       "2296       11296                  1               1\n",
       "2297       11301                  1               1\n",
       "2298       11302                  1               1\n",
       "\n",
       "[2299 rows x 3 columns]"
      ]
     },
     "execution_count": 252,
     "metadata": {},
     "output_type": "execute_result"
    }
   ],
   "source": [
    "# Ajustes para exportar para a tabela no Postgres.\n",
    "# Excluindo colunas\n",
    "funcionalidade_utilizada_fato.drop(columns=['FEATURE'], inplace=True)\n",
    "# Renomeando colunas\n",
    "funcionalidade_utilizada_fato.rename(columns={'CLINIC_ID':'id_clinica', 'count':'num_qtde_vezes'}, inplace=True)\n",
    "# Ajustando as posições\n",
    "funcionalidade_utilizada_fato = funcionalidade_utilizada_fato[['id_clinica','id_funcionalidade', 'num_qtde_vezes']]\n",
    "funcionalidade_utilizada_fato"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 253,
   "metadata": {},
   "outputs": [
    {
     "data": {
      "text/html": [
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       "  <thead>\n",
       "    <tr style=\"text-align: right;\">\n",
       "      <th></th>\n",
       "      <th>CLINIC_ID</th>\n",
       "      <th>TOTAL_ATIVIDADES_VALIDAS</th>\n",
       "    </tr>\n",
       "  </thead>\n",
       "  <tbody>\n",
       "    <tr>\n",
       "      <th>0</th>\n",
       "      <td>8994</td>\n",
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       "      <td>8998</td>\n",
       "      <td>24</td>\n",
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       "      <th>2</th>\n",
       "      <td>9000</td>\n",
       "      <td>34</td>\n",
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       "    <tr>\n",
       "      <th>3</th>\n",
       "      <td>9004</td>\n",
       "      <td>1</td>\n",
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       "    <tr>\n",
       "      <th>4</th>\n",
       "      <td>9014</td>\n",
       "      <td>2</td>\n",
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       "    <tr>\n",
       "      <th>...</th>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>851</th>\n",
       "      <td>11294</td>\n",
       "      <td>7</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>852</th>\n",
       "      <td>11295</td>\n",
       "      <td>3</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>853</th>\n",
       "      <td>11296</td>\n",
       "      <td>1</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>854</th>\n",
       "      <td>11301</td>\n",
       "      <td>1</td>\n",
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       "    <tr>\n",
       "      <th>855</th>\n",
       "      <td>11302</td>\n",
       "      <td>1</td>\n",
       "    </tr>\n",
       "  </tbody>\n",
       "</table>\n",
       "<p>856 rows × 2 columns</p>\n",
       "</div>"
      ],
      "text/plain": [
       "     CLINIC_ID  TOTAL_ATIVIDADES_VALIDAS\n",
       "0         8994                         5\n",
       "1         8998                        24\n",
       "2         9000                        34\n",
       "3         9004                         1\n",
       "4         9014                         2\n",
       "..         ...                       ...\n",
       "851      11294                         7\n",
       "852      11295                         3\n",
       "853      11296                         1\n",
       "854      11301                         1\n",
       "855      11302                         1\n",
       "\n",
       "[856 rows x 2 columns]"
      ]
     },
     "execution_count": 253,
     "metadata": {},
     "output_type": "execute_result"
    }
   ],
   "source": [
    "# Total de atividades válidas por clínica durante o Trial.\n",
    "total_atividades_validas_por_clinica = df_real.loc[df_real['IS_VALID_ACTIVITY']].groupby(by='CLINIC_ID', as_index=False)['ACTIVITY_TYPE'].count().rename(columns={'ACTIVITY_TYPE':'TOTAL_ATIVIDADES_VALIDAS'})\n",
    "total_atividades_validas_por_clinica"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 254,
   "metadata": {},
   "outputs": [
    {
     "data": {
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       "  <thead>\n",
       "    <tr style=\"text-align: right;\">\n",
       "      <th></th>\n",
       "      <th>CLINIC_ID</th>\n",
       "      <th>TRIAL_START_DATE</th>\n",
       "      <th>TRIAL_END_DATE</th>\n",
       "      <th>TRIAL_DURATION</th>\n",
       "      <th>TRIAL_DURATION_INTERVAL</th>\n",
       "      <th>MARKETING_ATTRIBUITION_CHANNEL_GROUP</th>\n",
       "      <th>HAS_ASKED_FOR_ACCREDITATION</th>\n",
       "      <th>IS_ACCREDITATION_APPROVED</th>\n",
       "      <th>CLINIC_ACCREDITATION_STATUS</th>\n",
       "      <th>FAIXA_NRO_ATIVIDADES</th>\n",
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       "      <td>2023-08-21</td>\n",
       "      <td>2023-08-25</td>\n",
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       "      <td>Até 7 dias</td>\n",
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       "      <td>173.0</td>\n",
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       "    <tr>\n",
       "      <th>1</th>\n",
       "      <td>9984</td>\n",
       "      <td>2023-08-24</td>\n",
       "      <td>2023-08-31</td>\n",
       "      <td>7</td>\n",
       "      <td>Até 7 dias</td>\n",
       "      <td>Paid - google</td>\n",
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       "      <td>True</td>\n",
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       "      <td>Entre 11 e 20 atividades</td>\n",
       "      <td>False</td>\n",
       "      <td>14.0</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>2</th>\n",
       "      <td>9986</td>\n",
       "      <td>2023-08-24</td>\n",
       "      <td>2023-09-14</td>\n",
       "      <td>21</td>\n",
       "      <td>Acima de 14 dias</td>\n",
       "      <td>Paid - google</td>\n",
       "      <td>True</td>\n",
       "      <td>True</td>\n",
       "      <td>Concluído</td>\n",
       "      <td>Até 10 atividades</td>\n",
       "      <td>False</td>\n",
       "      <td>4.0</td>\n",
       "    </tr>\n",
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       "      <th>3</th>\n",
       "      <td>9988</td>\n",
       "      <td>2023-08-24</td>\n",
       "      <td>2023-08-31</td>\n",
       "      <td>7</td>\n",
       "      <td>Até 7 dias</td>\n",
       "      <td>Paid - google</td>\n",
       "      <td>False</td>\n",
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       "      <th>4</th>\n",
       "      <td>9690</td>\n",
       "      <td>2023-08-17</td>\n",
       "      <td>2023-08-24</td>\n",
       "      <td>7</td>\n",
       "      <td>Até 7 dias</td>\n",
       "      <td>Other</td>\n",
       "      <td>False</td>\n",
       "      <td>False</td>\n",
       "      <td>Não aderiu ao plano</td>\n",
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       "      <td>False</td>\n",
       "      <td>1.0</td>\n",
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       "      <th>978</th>\n",
       "      <td>9011</td>\n",
       "      <td>2023-08-01</td>\n",
       "      <td>2023-10-11</td>\n",
       "      <td>71</td>\n",
       "      <td>Acima de 14 dias</td>\n",
       "      <td>Paid - meta</td>\n",
       "      <td>True</td>\n",
       "      <td>True</td>\n",
       "      <td>Concluído</td>\n",
       "      <td>NaN</td>\n",
       "      <td>False</td>\n",
       "      <td>NaN</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>979</th>\n",
       "      <td>11180</td>\n",
       "      <td>2023-09-27</td>\n",
       "      <td>2023-10-10</td>\n",
       "      <td>13</td>\n",
       "      <td>Entre 8 e 14 dias</td>\n",
       "      <td>Paid - meta</td>\n",
       "      <td>True</td>\n",
       "      <td>True</td>\n",
       "      <td>Concluído</td>\n",
       "      <td>NaN</td>\n",
       "      <td>True</td>\n",
       "      <td>NaN</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>980</th>\n",
       "      <td>11146</td>\n",
       "      <td>2023-09-26</td>\n",
       "      <td>2023-10-17</td>\n",
       "      <td>21</td>\n",
       "      <td>Acima de 14 dias</td>\n",
       "      <td>Other</td>\n",
       "      <td>True</td>\n",
       "      <td>True</td>\n",
       "      <td>Concluído</td>\n",
       "      <td>NaN</td>\n",
       "      <td>False</td>\n",
       "      <td>NaN</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>981</th>\n",
       "      <td>10314</td>\n",
       "      <td>2023-09-05</td>\n",
       "      <td>2023-10-17</td>\n",
       "      <td>42</td>\n",
       "      <td>Acima de 14 dias</td>\n",
       "      <td>Paid - meta</td>\n",
       "      <td>True</td>\n",
       "      <td>True</td>\n",
       "      <td>Concluído</td>\n",
       "      <td>Até 10 atividades</td>\n",
       "      <td>True</td>\n",
       "      <td>1.0</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>982</th>\n",
       "      <td>11031</td>\n",
       "      <td>2023-09-23</td>\n",
       "      <td>2023-10-18</td>\n",
       "      <td>25</td>\n",
       "      <td>Acima de 14 dias</td>\n",
       "      <td>Paid - meta</td>\n",
       "      <td>True</td>\n",
       "      <td>False</td>\n",
       "      <td>Reprovado</td>\n",
       "      <td>Até 10 atividades</td>\n",
       "      <td>True</td>\n",
       "      <td>7.0</td>\n",
       "    </tr>\n",
       "  </tbody>\n",
       "</table>\n",
       "<p>983 rows × 12 columns</p>\n",
       "</div>"
      ],
      "text/plain": [
       "     CLINIC_ID TRIAL_START_DATE TRIAL_END_DATE  TRIAL_DURATION  \\\n",
       "0         9825       2023-08-21     2023-08-25               4   \n",
       "1         9984       2023-08-24     2023-08-31               7   \n",
       "2         9986       2023-08-24     2023-09-14              21   \n",
       "3         9988       2023-08-24     2023-08-31               7   \n",
       "4         9690       2023-08-17     2023-08-24               7   \n",
       "..         ...              ...            ...             ...   \n",
       "978       9011       2023-08-01     2023-10-11              71   \n",
       "979      11180       2023-09-27     2023-10-10              13   \n",
       "980      11146       2023-09-26     2023-10-17              21   \n",
       "981      10314       2023-09-05     2023-10-17              42   \n",
       "982      11031       2023-09-23     2023-10-18              25   \n",
       "\n",
       "    TRIAL_DURATION_INTERVAL MARKETING_ATTRIBUITION_CHANNEL_GROUP  \\\n",
       "0                Até 7 dias                          Paid - meta   \n",
       "1                Até 7 dias                        Paid - google   \n",
       "2          Acima de 14 dias                        Paid - google   \n",
       "3                Até 7 dias                        Paid - google   \n",
       "4                Até 7 dias                                Other   \n",
       "..                      ...                                  ...   \n",
       "978        Acima de 14 dias                          Paid - meta   \n",
       "979       Entre 8 e 14 dias                          Paid - meta   \n",
       "980        Acima de 14 dias                                Other   \n",
       "981        Acima de 14 dias                          Paid - meta   \n",
       "982        Acima de 14 dias                          Paid - meta   \n",
       "\n",
       "     HAS_ASKED_FOR_ACCREDITATION  IS_ACCREDITATION_APPROVED  \\\n",
       "0                           True                       True   \n",
       "1                           True                       True   \n",
       "2                           True                       True   \n",
       "3                          False                      False   \n",
       "4                          False                      False   \n",
       "..                           ...                        ...   \n",
       "978                         True                       True   \n",
       "979                         True                       True   \n",
       "980                         True                       True   \n",
       "981                         True                       True   \n",
       "982                         True                      False   \n",
       "\n",
       "    CLINIC_ACCREDITATION_STATUS      FAIXA_NRO_ATIVIDADES  CLINICA_CONVERTIDA  \\\n",
       "0                     Concluído    Acima de 50 atividades                True   \n",
       "1                     Concluído  Entre 11 e 20 atividades               False   \n",
       "2                     Concluído         Até 10 atividades               False   \n",
       "3           Não aderiu ao plano         Até 10 atividades               False   \n",
       "4           Não aderiu ao plano         Até 10 atividades               False   \n",
       "..                          ...                       ...                 ...   \n",
       "978                   Concluído                       NaN               False   \n",
       "979                   Concluído                       NaN                True   \n",
       "980                   Concluído                       NaN               False   \n",
       "981                   Concluído         Até 10 atividades                True   \n",
       "982                   Reprovado         Até 10 atividades                True   \n",
       "\n",
       "     TOTAL_ATIVIDADES_VALIDAS  \n",
       "0                       173.0  \n",
       "1                        14.0  \n",
       "2                         4.0  \n",
       "3                         1.0  \n",
       "4                         1.0  \n",
       "..                        ...  \n",
       "978                       NaN  \n",
       "979                       NaN  \n",
       "980                       NaN  \n",
       "981                       1.0  \n",
       "982                       7.0  \n",
       "\n",
       "[983 rows x 12 columns]"
      ]
     },
     "execution_count": 254,
     "metadata": {},
     "output_type": "execute_result"
    }
   ],
   "source": [
    "# Agrega as informações do Total de atividades válidas por clínica durante o Trial.\n",
    "trial_fato = pd.merge(trial_fato, total_atividades_validas_por_clinica, on='CLINIC_ID', how='left')\n",
    "trial_fato"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 255,
   "metadata": {},
   "outputs": [
    {
     "data": {
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       "      <th>CLINIC_ID</th>\n",
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       "      <th>0</th>\n",
       "      <td>9825</td>\n",
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       "      <th>1</th>\n",
       "      <td>9984</td>\n",
       "      <td>2023-08-24</td>\n",
       "      <td>2023-08-31</td>\n",
       "      <td>7</td>\n",
       "      <td>Até 7 dias</td>\n",
       "      <td>Paid - google</td>\n",
       "      <td>True</td>\n",
       "      <td>True</td>\n",
       "      <td>Concluído</td>\n",
       "      <td>Entre 11 e 20 atividades</td>\n",
       "      <td>False</td>\n",
       "      <td>14.0</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>2</th>\n",
       "      <td>9986</td>\n",
       "      <td>2023-08-24</td>\n",
       "      <td>2023-09-14</td>\n",
       "      <td>21</td>\n",
       "      <td>Acima de 14 dias</td>\n",
       "      <td>Paid - google</td>\n",
       "      <td>True</td>\n",
       "      <td>True</td>\n",
       "      <td>Concluído</td>\n",
       "      <td>Até 10 atividades</td>\n",
       "      <td>False</td>\n",
       "      <td>4.0</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>3</th>\n",
       "      <td>9988</td>\n",
       "      <td>2023-08-24</td>\n",
       "      <td>2023-08-31</td>\n",
       "      <td>7</td>\n",
       "      <td>Até 7 dias</td>\n",
       "      <td>Paid - google</td>\n",
       "      <td>False</td>\n",
       "      <td>False</td>\n",
       "      <td>Não aderiu ao plano</td>\n",
       "      <td>Até 10 atividades</td>\n",
       "      <td>False</td>\n",
       "      <td>1.0</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>4</th>\n",
       "      <td>9690</td>\n",
       "      <td>2023-08-17</td>\n",
       "      <td>2023-08-24</td>\n",
       "      <td>7</td>\n",
       "      <td>Até 7 dias</td>\n",
       "      <td>Other</td>\n",
       "      <td>False</td>\n",
       "      <td>False</td>\n",
       "      <td>Não aderiu ao plano</td>\n",
       "      <td>Até 10 atividades</td>\n",
       "      <td>False</td>\n",
       "      <td>1.0</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>...</th>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>978</th>\n",
       "      <td>9011</td>\n",
       "      <td>2023-08-01</td>\n",
       "      <td>2023-10-11</td>\n",
       "      <td>71</td>\n",
       "      <td>Acima de 14 dias</td>\n",
       "      <td>Paid - meta</td>\n",
       "      <td>True</td>\n",
       "      <td>True</td>\n",
       "      <td>Concluído</td>\n",
       "      <td>NaN</td>\n",
       "      <td>False</td>\n",
       "      <td>0.0</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>979</th>\n",
       "      <td>11180</td>\n",
       "      <td>2023-09-27</td>\n",
       "      <td>2023-10-10</td>\n",
       "      <td>13</td>\n",
       "      <td>Entre 8 e 14 dias</td>\n",
       "      <td>Paid - meta</td>\n",
       "      <td>True</td>\n",
       "      <td>True</td>\n",
       "      <td>Concluído</td>\n",
       "      <td>NaN</td>\n",
       "      <td>True</td>\n",
       "      <td>0.0</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>980</th>\n",
       "      <td>11146</td>\n",
       "      <td>2023-09-26</td>\n",
       "      <td>2023-10-17</td>\n",
       "      <td>21</td>\n",
       "      <td>Acima de 14 dias</td>\n",
       "      <td>Other</td>\n",
       "      <td>True</td>\n",
       "      <td>True</td>\n",
       "      <td>Concluído</td>\n",
       "      <td>NaN</td>\n",
       "      <td>False</td>\n",
       "      <td>0.0</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>981</th>\n",
       "      <td>10314</td>\n",
       "      <td>2023-09-05</td>\n",
       "      <td>2023-10-17</td>\n",
       "      <td>42</td>\n",
       "      <td>Acima de 14 dias</td>\n",
       "      <td>Paid - meta</td>\n",
       "      <td>True</td>\n",
       "      <td>True</td>\n",
       "      <td>Concluído</td>\n",
       "      <td>Até 10 atividades</td>\n",
       "      <td>True</td>\n",
       "      <td>1.0</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>982</th>\n",
       "      <td>11031</td>\n",
       "      <td>2023-09-23</td>\n",
       "      <td>2023-10-18</td>\n",
       "      <td>25</td>\n",
       "      <td>Acima de 14 dias</td>\n",
       "      <td>Paid - meta</td>\n",
       "      <td>True</td>\n",
       "      <td>False</td>\n",
       "      <td>Reprovado</td>\n",
       "      <td>Até 10 atividades</td>\n",
       "      <td>True</td>\n",
       "      <td>7.0</td>\n",
       "    </tr>\n",
       "  </tbody>\n",
       "</table>\n",
       "<p>983 rows × 12 columns</p>\n",
       "</div>"
      ],
      "text/plain": [
       "     CLINIC_ID TRIAL_START_DATE TRIAL_END_DATE  TRIAL_DURATION  \\\n",
       "0         9825       2023-08-21     2023-08-25               4   \n",
       "1         9984       2023-08-24     2023-08-31               7   \n",
       "2         9986       2023-08-24     2023-09-14              21   \n",
       "3         9988       2023-08-24     2023-08-31               7   \n",
       "4         9690       2023-08-17     2023-08-24               7   \n",
       "..         ...              ...            ...             ...   \n",
       "978       9011       2023-08-01     2023-10-11              71   \n",
       "979      11180       2023-09-27     2023-10-10              13   \n",
       "980      11146       2023-09-26     2023-10-17              21   \n",
       "981      10314       2023-09-05     2023-10-17              42   \n",
       "982      11031       2023-09-23     2023-10-18              25   \n",
       "\n",
       "    TRIAL_DURATION_INTERVAL MARKETING_ATTRIBUITION_CHANNEL_GROUP  \\\n",
       "0                Até 7 dias                          Paid - meta   \n",
       "1                Até 7 dias                        Paid - google   \n",
       "2          Acima de 14 dias                        Paid - google   \n",
       "3                Até 7 dias                        Paid - google   \n",
       "4                Até 7 dias                                Other   \n",
       "..                      ...                                  ...   \n",
       "978        Acima de 14 dias                          Paid - meta   \n",
       "979       Entre 8 e 14 dias                          Paid - meta   \n",
       "980        Acima de 14 dias                                Other   \n",
       "981        Acima de 14 dias                          Paid - meta   \n",
       "982        Acima de 14 dias                          Paid - meta   \n",
       "\n",
       "     HAS_ASKED_FOR_ACCREDITATION  IS_ACCREDITATION_APPROVED  \\\n",
       "0                           True                       True   \n",
       "1                           True                       True   \n",
       "2                           True                       True   \n",
       "3                          False                      False   \n",
       "4                          False                      False   \n",
       "..                           ...                        ...   \n",
       "978                         True                       True   \n",
       "979                         True                       True   \n",
       "980                         True                       True   \n",
       "981                         True                       True   \n",
       "982                         True                      False   \n",
       "\n",
       "    CLINIC_ACCREDITATION_STATUS      FAIXA_NRO_ATIVIDADES  CLINICA_CONVERTIDA  \\\n",
       "0                     Concluído    Acima de 50 atividades                True   \n",
       "1                     Concluído  Entre 11 e 20 atividades               False   \n",
       "2                     Concluído         Até 10 atividades               False   \n",
       "3           Não aderiu ao plano         Até 10 atividades               False   \n",
       "4           Não aderiu ao plano         Até 10 atividades               False   \n",
       "..                          ...                       ...                 ...   \n",
       "978                   Concluído                       NaN               False   \n",
       "979                   Concluído                       NaN                True   \n",
       "980                   Concluído                       NaN               False   \n",
       "981                   Concluído         Até 10 atividades                True   \n",
       "982                   Reprovado         Até 10 atividades                True   \n",
       "\n",
       "     TOTAL_ATIVIDADES_VALIDAS  \n",
       "0                       173.0  \n",
       "1                        14.0  \n",
       "2                         4.0  \n",
       "3                         1.0  \n",
       "4                         1.0  \n",
       "..                        ...  \n",
       "978                       0.0  \n",
       "979                       0.0  \n",
       "980                       0.0  \n",
       "981                       1.0  \n",
       "982                       7.0  \n",
       "\n",
       "[983 rows x 12 columns]"
      ]
     },
     "execution_count": 255,
     "metadata": {},
     "output_type": "execute_result"
    }
   ],
   "source": [
    "# Substituindo os valores nulo por 0.\n",
    "trial_fato['TOTAL_ATIVIDADES_VALIDAS'].fillna(0, inplace=True)\n",
    "trial_fato"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 256,
   "metadata": {},
   "outputs": [
    {
     "data": {
      "text/html": [
       "<div>\n",
       "<style scoped>\n",
       "    .dataframe tbody tr th:only-of-type {\n",
       "        vertical-align: middle;\n",
       "    }\n",
       "\n",
       "    .dataframe tbody tr th {\n",
       "        vertical-align: top;\n",
       "    }\n",
       "\n",
       "    .dataframe thead th {\n",
       "        text-align: right;\n",
       "    }\n",
       "</style>\n",
       "<table border=\"1\" class=\"dataframe\">\n",
       "  <thead>\n",
       "    <tr style=\"text-align: right;\">\n",
       "      <th></th>\n",
       "      <th>CLINIC_ID</th>\n",
       "      <th>TRIAL_START_DATE</th>\n",
       "      <th>TRIAL_END_DATE</th>\n",
       "      <th>TRIAL_DURATION</th>\n",
       "      <th>TRIAL_DURATION_INTERVAL</th>\n",
       "      <th>MARKETING_ATTRIBUITION_CHANNEL_GROUP</th>\n",
       "      <th>HAS_ASKED_FOR_ACCREDITATION</th>\n",
       "      <th>IS_ACCREDITATION_APPROVED</th>\n",
       "      <th>CLINIC_ACCREDITATION_STATUS</th>\n",
       "      <th>FAIXA_NRO_ATIVIDADES</th>\n",
       "      <th>CLINICA_CONVERTIDA</th>\n",
       "      <th>TOTAL_ATIVIDADES_VALIDAS</th>\n",
       "    </tr>\n",
       "  </thead>\n",
       "  <tbody>\n",
       "  </tbody>\n",
       "</table>\n",
       "</div>"
      ],
      "text/plain": [
       "Empty DataFrame\n",
       "Columns: [CLINIC_ID, TRIAL_START_DATE, TRIAL_END_DATE, TRIAL_DURATION, TRIAL_DURATION_INTERVAL, MARKETING_ATTRIBUITION_CHANNEL_GROUP, HAS_ASKED_FOR_ACCREDITATION, IS_ACCREDITATION_APPROVED, CLINIC_ACCREDITATION_STATUS, FAIXA_NRO_ATIVIDADES, CLINICA_CONVERTIDA, TOTAL_ATIVIDADES_VALIDAS]\n",
       "Index: []"
      ]
     },
     "execution_count": 256,
     "metadata": {},
     "output_type": "execute_result"
    }
   ],
   "source": [
    "trial_fato.loc[trial_fato['TOTAL_ATIVIDADES_VALIDAS'].isna()]"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 257,
   "metadata": {},
   "outputs": [
    {
     "data": {
      "text/html": [
       "<div>\n",
       "<style scoped>\n",
       "    .dataframe tbody tr th:only-of-type {\n",
       "        vertical-align: middle;\n",
       "    }\n",
       "\n",
       "    .dataframe tbody tr th {\n",
       "        vertical-align: top;\n",
       "    }\n",
       "\n",
       "    .dataframe thead th {\n",
       "        text-align: right;\n",
       "    }\n",
       "</style>\n",
       "<table border=\"1\" class=\"dataframe\">\n",
       "  <thead>\n",
       "    <tr style=\"text-align: right;\">\n",
       "      <th></th>\n",
       "      <th>CLINIC_ID</th>\n",
       "      <th>TRIAL_START_DATE</th>\n",
       "      <th>TRIAL_END_DATE</th>\n",
       "      <th>TRIAL_DURATION</th>\n",
       "      <th>TRIAL_DURATION_INTERVAL</th>\n",
       "      <th>MARKETING_ATTRIBUITION_CHANNEL_GROUP</th>\n",
       "      <th>HAS_ASKED_FOR_ACCREDITATION</th>\n",
       "      <th>IS_ACCREDITATION_APPROVED</th>\n",
       "      <th>CLINIC_ACCREDITATION_STATUS</th>\n",
       "      <th>FAIXA_NRO_ATIVIDADES</th>\n",
       "      <th>CLINICA_CONVERTIDA</th>\n",
       "      <th>TOTAL_ATIVIDADES_VALIDAS</th>\n",
       "    </tr>\n",
       "  </thead>\n",
       "  <tbody>\n",
       "    <tr>\n",
       "      <th>0</th>\n",
       "      <td>9825</td>\n",
       "      <td>2023-08-21</td>\n",
       "      <td>2023-08-25</td>\n",
       "      <td>4</td>\n",
       "      <td>Até 7 dias</td>\n",
       "      <td>Paid - meta</td>\n",
       "      <td>True</td>\n",
       "      <td>True</td>\n",
       "      <td>Concluído</td>\n",
       "      <td>Acima de 50 atividades</td>\n",
       "      <td>True</td>\n",
       "      <td>173</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>1</th>\n",
       "      <td>9984</td>\n",
       "      <td>2023-08-24</td>\n",
       "      <td>2023-08-31</td>\n",
       "      <td>7</td>\n",
       "      <td>Até 7 dias</td>\n",
       "      <td>Paid - google</td>\n",
       "      <td>True</td>\n",
       "      <td>True</td>\n",
       "      <td>Concluído</td>\n",
       "      <td>Entre 11 e 20 atividades</td>\n",
       "      <td>False</td>\n",
       "      <td>14</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>2</th>\n",
       "      <td>9986</td>\n",
       "      <td>2023-08-24</td>\n",
       "      <td>2023-09-14</td>\n",
       "      <td>21</td>\n",
       "      <td>Acima de 14 dias</td>\n",
       "      <td>Paid - google</td>\n",
       "      <td>True</td>\n",
       "      <td>True</td>\n",
       "      <td>Concluído</td>\n",
       "      <td>Até 10 atividades</td>\n",
       "      <td>False</td>\n",
       "      <td>4</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>3</th>\n",
       "      <td>9988</td>\n",
       "      <td>2023-08-24</td>\n",
       "      <td>2023-08-31</td>\n",
       "      <td>7</td>\n",
       "      <td>Até 7 dias</td>\n",
       "      <td>Paid - google</td>\n",
       "      <td>False</td>\n",
       "      <td>False</td>\n",
       "      <td>Não aderiu ao plano</td>\n",
       "      <td>Até 10 atividades</td>\n",
       "      <td>False</td>\n",
       "      <td>1</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>4</th>\n",
       "      <td>9690</td>\n",
       "      <td>2023-08-17</td>\n",
       "      <td>2023-08-24</td>\n",
       "      <td>7</td>\n",
       "      <td>Até 7 dias</td>\n",
       "      <td>Other</td>\n",
       "      <td>False</td>\n",
       "      <td>False</td>\n",
       "      <td>Não aderiu ao plano</td>\n",
       "      <td>Até 10 atividades</td>\n",
       "      <td>False</td>\n",
       "      <td>1</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>...</th>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>978</th>\n",
       "      <td>9011</td>\n",
       "      <td>2023-08-01</td>\n",
       "      <td>2023-10-11</td>\n",
       "      <td>71</td>\n",
       "      <td>Acima de 14 dias</td>\n",
       "      <td>Paid - meta</td>\n",
       "      <td>True</td>\n",
       "      <td>True</td>\n",
       "      <td>Concluído</td>\n",
       "      <td>NaN</td>\n",
       "      <td>False</td>\n",
       "      <td>0</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>979</th>\n",
       "      <td>11180</td>\n",
       "      <td>2023-09-27</td>\n",
       "      <td>2023-10-10</td>\n",
       "      <td>13</td>\n",
       "      <td>Entre 8 e 14 dias</td>\n",
       "      <td>Paid - meta</td>\n",
       "      <td>True</td>\n",
       "      <td>True</td>\n",
       "      <td>Concluído</td>\n",
       "      <td>NaN</td>\n",
       "      <td>True</td>\n",
       "      <td>0</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>980</th>\n",
       "      <td>11146</td>\n",
       "      <td>2023-09-26</td>\n",
       "      <td>2023-10-17</td>\n",
       "      <td>21</td>\n",
       "      <td>Acima de 14 dias</td>\n",
       "      <td>Other</td>\n",
       "      <td>True</td>\n",
       "      <td>True</td>\n",
       "      <td>Concluído</td>\n",
       "      <td>NaN</td>\n",
       "      <td>False</td>\n",
       "      <td>0</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>981</th>\n",
       "      <td>10314</td>\n",
       "      <td>2023-09-05</td>\n",
       "      <td>2023-10-17</td>\n",
       "      <td>42</td>\n",
       "      <td>Acima de 14 dias</td>\n",
       "      <td>Paid - meta</td>\n",
       "      <td>True</td>\n",
       "      <td>True</td>\n",
       "      <td>Concluído</td>\n",
       "      <td>Até 10 atividades</td>\n",
       "      <td>True</td>\n",
       "      <td>1</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>982</th>\n",
       "      <td>11031</td>\n",
       "      <td>2023-09-23</td>\n",
       "      <td>2023-10-18</td>\n",
       "      <td>25</td>\n",
       "      <td>Acima de 14 dias</td>\n",
       "      <td>Paid - meta</td>\n",
       "      <td>True</td>\n",
       "      <td>False</td>\n",
       "      <td>Reprovado</td>\n",
       "      <td>Até 10 atividades</td>\n",
       "      <td>True</td>\n",
       "      <td>7</td>\n",
       "    </tr>\n",
       "  </tbody>\n",
       "</table>\n",
       "<p>983 rows × 12 columns</p>\n",
       "</div>"
      ],
      "text/plain": [
       "     CLINIC_ID TRIAL_START_DATE TRIAL_END_DATE  TRIAL_DURATION  \\\n",
       "0         9825       2023-08-21     2023-08-25               4   \n",
       "1         9984       2023-08-24     2023-08-31               7   \n",
       "2         9986       2023-08-24     2023-09-14              21   \n",
       "3         9988       2023-08-24     2023-08-31               7   \n",
       "4         9690       2023-08-17     2023-08-24               7   \n",
       "..         ...              ...            ...             ...   \n",
       "978       9011       2023-08-01     2023-10-11              71   \n",
       "979      11180       2023-09-27     2023-10-10              13   \n",
       "980      11146       2023-09-26     2023-10-17              21   \n",
       "981      10314       2023-09-05     2023-10-17              42   \n",
       "982      11031       2023-09-23     2023-10-18              25   \n",
       "\n",
       "    TRIAL_DURATION_INTERVAL MARKETING_ATTRIBUITION_CHANNEL_GROUP  \\\n",
       "0                Até 7 dias                          Paid - meta   \n",
       "1                Até 7 dias                        Paid - google   \n",
       "2          Acima de 14 dias                        Paid - google   \n",
       "3                Até 7 dias                        Paid - google   \n",
       "4                Até 7 dias                                Other   \n",
       "..                      ...                                  ...   \n",
       "978        Acima de 14 dias                          Paid - meta   \n",
       "979       Entre 8 e 14 dias                          Paid - meta   \n",
       "980        Acima de 14 dias                                Other   \n",
       "981        Acima de 14 dias                          Paid - meta   \n",
       "982        Acima de 14 dias                          Paid - meta   \n",
       "\n",
       "     HAS_ASKED_FOR_ACCREDITATION  IS_ACCREDITATION_APPROVED  \\\n",
       "0                           True                       True   \n",
       "1                           True                       True   \n",
       "2                           True                       True   \n",
       "3                          False                      False   \n",
       "4                          False                      False   \n",
       "..                           ...                        ...   \n",
       "978                         True                       True   \n",
       "979                         True                       True   \n",
       "980                         True                       True   \n",
       "981                         True                       True   \n",
       "982                         True                      False   \n",
       "\n",
       "    CLINIC_ACCREDITATION_STATUS      FAIXA_NRO_ATIVIDADES  CLINICA_CONVERTIDA  \\\n",
       "0                     Concluído    Acima de 50 atividades                True   \n",
       "1                     Concluído  Entre 11 e 20 atividades               False   \n",
       "2                     Concluído         Até 10 atividades               False   \n",
       "3           Não aderiu ao plano         Até 10 atividades               False   \n",
       "4           Não aderiu ao plano         Até 10 atividades               False   \n",
       "..                          ...                       ...                 ...   \n",
       "978                   Concluído                       NaN               False   \n",
       "979                   Concluído                       NaN                True   \n",
       "980                   Concluído                       NaN               False   \n",
       "981                   Concluído         Até 10 atividades                True   \n",
       "982                   Reprovado         Até 10 atividades                True   \n",
       "\n",
       "     TOTAL_ATIVIDADES_VALIDAS  \n",
       "0                         173  \n",
       "1                          14  \n",
       "2                           4  \n",
       "3                           1  \n",
       "4                           1  \n",
       "..                        ...  \n",
       "978                         0  \n",
       "979                         0  \n",
       "980                         0  \n",
       "981                         1  \n",
       "982                         7  \n",
       "\n",
       "[983 rows x 12 columns]"
      ]
     },
     "execution_count": 257,
     "metadata": {},
     "output_type": "execute_result"
    }
   ],
   "source": [
    "# Converte a TOTAL_ATIVIDADES_VALIDAS para o tipo Int64.\n",
    "trial_fato['TOTAL_ATIVIDADES_VALIDAS'] = trial_fato['TOTAL_ATIVIDADES_VALIDAS'].astype('Int64')\n",
    "trial_fato"
   ]
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  {
   "cell_type": "code",
   "execution_count": 258,
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   "outputs": [
    {
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       "  <thead>\n",
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       "      <th></th>\n",
       "      <th>CLINIC_ID</th>\n",
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       "      <th>10</th>\n",
       "      <td>9933</td>\n",
       "      <td>2023-08-23</td>\n",
       "      <td>2023-08-30</td>\n",
       "      <td>7</td>\n",
       "      <td>Até 7 dias</td>\n",
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       "      <th>12</th>\n",
       "      <td>9888</td>\n",
       "      <td>2023-08-22</td>\n",
       "      <td>2023-08-29</td>\n",
       "      <td>7</td>\n",
       "      <td>Até 7 dias</td>\n",
       "      <td>Paid - google</td>\n",
       "      <td>True</td>\n",
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       "      <td>NaN</td>\n",
       "      <td>False</td>\n",
       "      <td>0</td>\n",
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       "    <tr>\n",
       "      <th>19</th>\n",
       "      <td>9940</td>\n",
       "      <td>2023-08-23</td>\n",
       "      <td>2023-08-30</td>\n",
       "      <td>7</td>\n",
       "      <td>Até 7 dias</td>\n",
       "      <td>Organic</td>\n",
       "      <td>True</td>\n",
       "      <td>True</td>\n",
       "      <td>Concluído</td>\n",
       "      <td>NaN</td>\n",
       "      <td>True</td>\n",
       "      <td>0</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>22</th>\n",
       "      <td>9758</td>\n",
       "      <td>2023-08-18</td>\n",
       "      <td>2023-08-25</td>\n",
       "      <td>7</td>\n",
       "      <td>Até 7 dias</td>\n",
       "      <td>Other</td>\n",
       "      <td>True</td>\n",
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       "      <th>32</th>\n",
       "      <td>9948</td>\n",
       "      <td>2023-08-23</td>\n",
       "      <td>2023-08-30</td>\n",
       "      <td>7</td>\n",
       "      <td>Até 7 dias</td>\n",
       "      <td>Paid - meta</td>\n",
       "      <td>True</td>\n",
       "      <td>True</td>\n",
       "      <td>Concluído</td>\n",
       "      <td>NaN</td>\n",
       "      <td>True</td>\n",
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       "      <th>974</th>\n",
       "      <td>11291</td>\n",
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       "      <td>2023-10-07</td>\n",
       "      <td>7</td>\n",
       "      <td>Até 7 dias</td>\n",
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       "    <tr>\n",
       "      <th>975</th>\n",
       "      <td>11190</td>\n",
       "      <td>2023-09-27</td>\n",
       "      <td>2023-10-04</td>\n",
       "      <td>7</td>\n",
       "      <td>Até 7 dias</td>\n",
       "      <td>Other</td>\n",
       "      <td>True</td>\n",
       "      <td>True</td>\n",
       "      <td>Concluído</td>\n",
       "      <td>NaN</td>\n",
       "      <td>True</td>\n",
       "      <td>0</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>978</th>\n",
       "      <td>9011</td>\n",
       "      <td>2023-08-01</td>\n",
       "      <td>2023-10-11</td>\n",
       "      <td>71</td>\n",
       "      <td>Acima de 14 dias</td>\n",
       "      <td>Paid - meta</td>\n",
       "      <td>True</td>\n",
       "      <td>True</td>\n",
       "      <td>Concluído</td>\n",
       "      <td>NaN</td>\n",
       "      <td>False</td>\n",
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       "    <tr>\n",
       "      <th>979</th>\n",
       "      <td>11180</td>\n",
       "      <td>2023-09-27</td>\n",
       "      <td>2023-10-10</td>\n",
       "      <td>13</td>\n",
       "      <td>Entre 8 e 14 dias</td>\n",
       "      <td>Paid - meta</td>\n",
       "      <td>True</td>\n",
       "      <td>True</td>\n",
       "      <td>Concluído</td>\n",
       "      <td>NaN</td>\n",
       "      <td>True</td>\n",
       "      <td>0</td>\n",
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       "    <tr>\n",
       "      <th>980</th>\n",
       "      <td>11146</td>\n",
       "      <td>2023-09-26</td>\n",
       "      <td>2023-10-17</td>\n",
       "      <td>21</td>\n",
       "      <td>Acima de 14 dias</td>\n",
       "      <td>Other</td>\n",
       "      <td>True</td>\n",
       "      <td>True</td>\n",
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       "      <td>NaN</td>\n",
       "      <td>False</td>\n",
       "      <td>0</td>\n",
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       "<p>127 rows × 12 columns</p>\n",
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       "     CLINIC_ID TRIAL_START_DATE TRIAL_END_DATE  TRIAL_DURATION  \\\n",
       "10        9933       2023-08-23     2023-08-30               7   \n",
       "12        9888       2023-08-22     2023-08-29               7   \n",
       "19        9940       2023-08-23     2023-08-30               7   \n",
       "22        9758       2023-08-18     2023-08-25               7   \n",
       "32        9948       2023-08-23     2023-08-30               7   \n",
       "..         ...              ...            ...             ...   \n",
       "974      11291       2023-09-30     2023-10-07               7   \n",
       "975      11190       2023-09-27     2023-10-04               7   \n",
       "978       9011       2023-08-01     2023-10-11              71   \n",
       "979      11180       2023-09-27     2023-10-10              13   \n",
       "980      11146       2023-09-26     2023-10-17              21   \n",
       "\n",
       "    TRIAL_DURATION_INTERVAL MARKETING_ATTRIBUITION_CHANNEL_GROUP  \\\n",
       "10               Até 7 dias                        Paid - google   \n",
       "12               Até 7 dias                        Paid - google   \n",
       "19               Até 7 dias                              Organic   \n",
       "22               Até 7 dias                                Other   \n",
       "32               Até 7 dias                          Paid - meta   \n",
       "..                      ...                                  ...   \n",
       "974              Até 7 dias                          Paid - meta   \n",
       "975              Até 7 dias                                Other   \n",
       "978        Acima de 14 dias                          Paid - meta   \n",
       "979       Entre 8 e 14 dias                          Paid - meta   \n",
       "980        Acima de 14 dias                                Other   \n",
       "\n",
       "     HAS_ASKED_FOR_ACCREDITATION  IS_ACCREDITATION_APPROVED  \\\n",
       "10                          True                       True   \n",
       "12                          True                       True   \n",
       "19                          True                       True   \n",
       "22                          True                       True   \n",
       "32                          True                       True   \n",
       "..                           ...                        ...   \n",
       "974                         True                       True   \n",
       "975                         True                       True   \n",
       "978                         True                       True   \n",
       "979                         True                       True   \n",
       "980                         True                       True   \n",
       "\n",
       "    CLINIC_ACCREDITATION_STATUS FAIXA_NRO_ATIVIDADES  CLINICA_CONVERTIDA  \\\n",
       "10                    Concluído                  NaN                True   \n",
       "12                    Concluído                  NaN               False   \n",
       "19                    Concluído                  NaN                True   \n",
       "22                    Concluído                  NaN               False   \n",
       "32                    Concluído                  NaN                True   \n",
       "..                          ...                  ...                 ...   \n",
       "974                   Concluído                  NaN               False   \n",
       "975                   Concluído                  NaN                True   \n",
       "978                   Concluído                  NaN               False   \n",
       "979                   Concluído                  NaN                True   \n",
       "980                   Concluído                  NaN               False   \n",
       "\n",
       "     TOTAL_ATIVIDADES_VALIDAS  \n",
       "10                          0  \n",
       "12                          0  \n",
       "19                          0  \n",
       "22                          0  \n",
       "32                          0  \n",
       "..                        ...  \n",
       "974                         0  \n",
       "975                         0  \n",
       "978                         0  \n",
       "979                         0  \n",
       "980                         0  \n",
       "\n",
       "[127 rows x 12 columns]"
      ]
     },
     "execution_count": 258,
     "metadata": {},
     "output_type": "execute_result"
    }
   ],
   "source": [
    "trial_fato.loc[trial_fato['TOTAL_ATIVIDADES_VALIDAS'] == 0]"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 259,
   "metadata": {},
   "outputs": [
    {
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       "      <th>0</th>\n",
       "      <td>9825</td>\n",
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       "      <th>2</th>\n",
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       "      <td>2023-08-24</td>\n",
       "      <td>7</td>\n",
       "      <td>Até 7 dias</td>\n",
       "      <td>Other</td>\n",
       "      <td>False</td>\n",
       "      <td>False</td>\n",
       "      <td>Não aderiu ao plano</td>\n",
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       "      <th>979</th>\n",
       "      <td>11180</td>\n",
       "      <td>2023-09-27</td>\n",
       "      <td>2023-10-10</td>\n",
       "      <td>13</td>\n",
       "      <td>Entre 8 e 14 dias</td>\n",
       "      <td>Paid - meta</td>\n",
       "      <td>True</td>\n",
       "      <td>True</td>\n",
       "      <td>Concluído</td>\n",
       "      <td>Não realizou atividades</td>\n",
       "      <td>True</td>\n",
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       "      <th>980</th>\n",
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       "      <td>2023-09-26</td>\n",
       "      <td>2023-10-17</td>\n",
       "      <td>21</td>\n",
       "      <td>Acima de 14 dias</td>\n",
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       "      <td>Não realizou atividades</td>\n",
       "      <td>False</td>\n",
       "      <td>0</td>\n",
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       "    <tr>\n",
       "      <th>981</th>\n",
       "      <td>10314</td>\n",
       "      <td>2023-09-05</td>\n",
       "      <td>2023-10-17</td>\n",
       "      <td>42</td>\n",
       "      <td>Acima de 14 dias</td>\n",
       "      <td>Paid - meta</td>\n",
       "      <td>True</td>\n",
       "      <td>True</td>\n",
       "      <td>Concluído</td>\n",
       "      <td>Até 10 atividades</td>\n",
       "      <td>True</td>\n",
       "      <td>1</td>\n",
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       "      <th>982</th>\n",
       "      <td>11031</td>\n",
       "      <td>2023-09-23</td>\n",
       "      <td>2023-10-18</td>\n",
       "      <td>25</td>\n",
       "      <td>Acima de 14 dias</td>\n",
       "      <td>Paid - meta</td>\n",
       "      <td>True</td>\n",
       "      <td>False</td>\n",
       "      <td>Reprovado</td>\n",
       "      <td>Até 10 atividades</td>\n",
       "      <td>True</td>\n",
       "      <td>7</td>\n",
       "    </tr>\n",
       "  </tbody>\n",
       "</table>\n",
       "<p>983 rows × 12 columns</p>\n",
       "</div>"
      ],
      "text/plain": [
       "     CLINIC_ID TRIAL_START_DATE TRIAL_END_DATE  TRIAL_DURATION  \\\n",
       "0         9825       2023-08-21     2023-08-25               4   \n",
       "1         9984       2023-08-24     2023-08-31               7   \n",
       "2         9986       2023-08-24     2023-09-14              21   \n",
       "3         9988       2023-08-24     2023-08-31               7   \n",
       "4         9690       2023-08-17     2023-08-24               7   \n",
       "..         ...              ...            ...             ...   \n",
       "978       9011       2023-08-01     2023-10-11              71   \n",
       "979      11180       2023-09-27     2023-10-10              13   \n",
       "980      11146       2023-09-26     2023-10-17              21   \n",
       "981      10314       2023-09-05     2023-10-17              42   \n",
       "982      11031       2023-09-23     2023-10-18              25   \n",
       "\n",
       "    TRIAL_DURATION_INTERVAL MARKETING_ATTRIBUITION_CHANNEL_GROUP  \\\n",
       "0                Até 7 dias                          Paid - meta   \n",
       "1                Até 7 dias                        Paid - google   \n",
       "2          Acima de 14 dias                        Paid - google   \n",
       "3                Até 7 dias                        Paid - google   \n",
       "4                Até 7 dias                                Other   \n",
       "..                      ...                                  ...   \n",
       "978        Acima de 14 dias                          Paid - meta   \n",
       "979       Entre 8 e 14 dias                          Paid - meta   \n",
       "980        Acima de 14 dias                                Other   \n",
       "981        Acima de 14 dias                          Paid - meta   \n",
       "982        Acima de 14 dias                          Paid - meta   \n",
       "\n",
       "     HAS_ASKED_FOR_ACCREDITATION  IS_ACCREDITATION_APPROVED  \\\n",
       "0                           True                       True   \n",
       "1                           True                       True   \n",
       "2                           True                       True   \n",
       "3                          False                      False   \n",
       "4                          False                      False   \n",
       "..                           ...                        ...   \n",
       "978                         True                       True   \n",
       "979                         True                       True   \n",
       "980                         True                       True   \n",
       "981                         True                       True   \n",
       "982                         True                      False   \n",
       "\n",
       "    CLINIC_ACCREDITATION_STATUS      FAIXA_NRO_ATIVIDADES  CLINICA_CONVERTIDA  \\\n",
       "0                     Concluído    Acima de 50 atividades                True   \n",
       "1                     Concluído  Entre 11 e 20 atividades               False   \n",
       "2                     Concluído         Até 10 atividades               False   \n",
       "3           Não aderiu ao plano         Até 10 atividades               False   \n",
       "4           Não aderiu ao plano         Até 10 atividades               False   \n",
       "..                          ...                       ...                 ...   \n",
       "978                   Concluído   Não realizou atividades               False   \n",
       "979                   Concluído   Não realizou atividades                True   \n",
       "980                   Concluído   Não realizou atividades               False   \n",
       "981                   Concluído         Até 10 atividades                True   \n",
       "982                   Reprovado         Até 10 atividades                True   \n",
       "\n",
       "     TOTAL_ATIVIDADES_VALIDAS  \n",
       "0                         173  \n",
       "1                          14  \n",
       "2                           4  \n",
       "3                           1  \n",
       "4                           1  \n",
       "..                        ...  \n",
       "978                         0  \n",
       "979                         0  \n",
       "980                         0  \n",
       "981                         1  \n",
       "982                         7  \n",
       "\n",
       "[983 rows x 12 columns]"
      ]
     },
     "execution_count": 259,
     "metadata": {},
     "output_type": "execute_result"
    }
   ],
   "source": [
    "# Substituindo os valores nulo por 'Não realizou atividades'.\n",
    "trial_fato['FAIXA_NRO_ATIVIDADES'].fillna('Não realizou atividades', inplace=True)\n",
    "trial_fato"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 260,
   "metadata": {},
   "outputs": [
    {
     "data": {
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       "  <thead>\n",
       "    <tr style=\"text-align: right;\">\n",
       "      <th></th>\n",
       "      <th>CLINIC_ID</th>\n",
       "      <th>TRIAL_START_DATE</th>\n",
       "      <th>TRIAL_END_DATE</th>\n",
       "      <th>TRIAL_DURATION</th>\n",
       "      <th>TRIAL_DURATION_INTERVAL</th>\n",
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       "      <th>ID_MARKETING_ATTRIBUITION_CHANNEL_GROUP</th>\n",
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       "  <tbody>\n",
       "    <tr>\n",
       "      <th>0</th>\n",
       "      <td>9825</td>\n",
       "      <td>2023-08-21</td>\n",
       "      <td>2023-08-25</td>\n",
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       "      <td>14</td>\n",
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       "      <td>2023-09-14</td>\n",
       "      <td>21</td>\n",
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       "      <td>True</td>\n",
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       "      <th>4</th>\n",
       "      <td>9690</td>\n",
       "      <td>2023-08-17</td>\n",
       "      <td>2023-08-24</td>\n",
       "      <td>7</td>\n",
       "      <td>Até 7 dias</td>\n",
       "      <td>Other</td>\n",
       "      <td>False</td>\n",
       "      <td>False</td>\n",
       "      <td>Não aderiu ao plano</td>\n",
       "      <td>Até 10 atividades</td>\n",
       "      <td>False</td>\n",
       "      <td>1</td>\n",
       "      <td>2</td>\n",
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       "    <tr>\n",
       "      <th>...</th>\n",
       "      <td>...</td>\n",
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       "      <th>978</th>\n",
       "      <td>9011</td>\n",
       "      <td>2023-08-01</td>\n",
       "      <td>2023-10-11</td>\n",
       "      <td>71</td>\n",
       "      <td>Acima de 14 dias</td>\n",
       "      <td>Paid - meta</td>\n",
       "      <td>True</td>\n",
       "      <td>True</td>\n",
       "      <td>Concluído</td>\n",
       "      <td>Não realizou atividades</td>\n",
       "      <td>False</td>\n",
       "      <td>0</td>\n",
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       "      <th>979</th>\n",
       "      <td>11180</td>\n",
       "      <td>2023-09-27</td>\n",
       "      <td>2023-10-10</td>\n",
       "      <td>13</td>\n",
       "      <td>Entre 8 e 14 dias</td>\n",
       "      <td>Paid - meta</td>\n",
       "      <td>True</td>\n",
       "      <td>True</td>\n",
       "      <td>Concluído</td>\n",
       "      <td>Não realizou atividades</td>\n",
       "      <td>True</td>\n",
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       "      <th>980</th>\n",
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       "      <td>Concluído</td>\n",
       "      <td>Não realizou atividades</td>\n",
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       "      <th>981</th>\n",
       "      <td>10314</td>\n",
       "      <td>2023-09-05</td>\n",
       "      <td>2023-10-17</td>\n",
       "      <td>42</td>\n",
       "      <td>Acima de 14 dias</td>\n",
       "      <td>Paid - meta</td>\n",
       "      <td>True</td>\n",
       "      <td>True</td>\n",
       "      <td>Concluído</td>\n",
       "      <td>Até 10 atividades</td>\n",
       "      <td>True</td>\n",
       "      <td>1</td>\n",
       "      <td>0</td>\n",
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       "    <tr>\n",
       "      <th>982</th>\n",
       "      <td>11031</td>\n",
       "      <td>2023-09-23</td>\n",
       "      <td>2023-10-18</td>\n",
       "      <td>25</td>\n",
       "      <td>Acima de 14 dias</td>\n",
       "      <td>Paid - meta</td>\n",
       "      <td>True</td>\n",
       "      <td>False</td>\n",
       "      <td>Reprovado</td>\n",
       "      <td>Até 10 atividades</td>\n",
       "      <td>True</td>\n",
       "      <td>7</td>\n",
       "      <td>0</td>\n",
       "    </tr>\n",
       "  </tbody>\n",
       "</table>\n",
       "<p>983 rows × 13 columns</p>\n",
       "</div>"
      ],
      "text/plain": [
       "     CLINIC_ID TRIAL_START_DATE TRIAL_END_DATE  TRIAL_DURATION  \\\n",
       "0         9825       2023-08-21     2023-08-25               4   \n",
       "1         9984       2023-08-24     2023-08-31               7   \n",
       "2         9986       2023-08-24     2023-09-14              21   \n",
       "3         9988       2023-08-24     2023-08-31               7   \n",
       "4         9690       2023-08-17     2023-08-24               7   \n",
       "..         ...              ...            ...             ...   \n",
       "978       9011       2023-08-01     2023-10-11              71   \n",
       "979      11180       2023-09-27     2023-10-10              13   \n",
       "980      11146       2023-09-26     2023-10-17              21   \n",
       "981      10314       2023-09-05     2023-10-17              42   \n",
       "982      11031       2023-09-23     2023-10-18              25   \n",
       "\n",
       "    TRIAL_DURATION_INTERVAL MARKETING_ATTRIBUITION_CHANNEL_GROUP  \\\n",
       "0                Até 7 dias                          Paid - meta   \n",
       "1                Até 7 dias                        Paid - google   \n",
       "2          Acima de 14 dias                        Paid - google   \n",
       "3                Até 7 dias                        Paid - google   \n",
       "4                Até 7 dias                                Other   \n",
       "..                      ...                                  ...   \n",
       "978        Acima de 14 dias                          Paid - meta   \n",
       "979       Entre 8 e 14 dias                          Paid - meta   \n",
       "980        Acima de 14 dias                                Other   \n",
       "981        Acima de 14 dias                          Paid - meta   \n",
       "982        Acima de 14 dias                          Paid - meta   \n",
       "\n",
       "     HAS_ASKED_FOR_ACCREDITATION  IS_ACCREDITATION_APPROVED  \\\n",
       "0                           True                       True   \n",
       "1                           True                       True   \n",
       "2                           True                       True   \n",
       "3                          False                      False   \n",
       "4                          False                      False   \n",
       "..                           ...                        ...   \n",
       "978                         True                       True   \n",
       "979                         True                       True   \n",
       "980                         True                       True   \n",
       "981                         True                       True   \n",
       "982                         True                      False   \n",
       "\n",
       "    CLINIC_ACCREDITATION_STATUS      FAIXA_NRO_ATIVIDADES  CLINICA_CONVERTIDA  \\\n",
       "0                     Concluído    Acima de 50 atividades                True   \n",
       "1                     Concluído  Entre 11 e 20 atividades               False   \n",
       "2                     Concluído         Até 10 atividades               False   \n",
       "3           Não aderiu ao plano         Até 10 atividades               False   \n",
       "4           Não aderiu ao plano         Até 10 atividades               False   \n",
       "..                          ...                       ...                 ...   \n",
       "978                   Concluído   Não realizou atividades               False   \n",
       "979                   Concluído   Não realizou atividades                True   \n",
       "980                   Concluído   Não realizou atividades               False   \n",
       "981                   Concluído         Até 10 atividades                True   \n",
       "982                   Reprovado         Até 10 atividades                True   \n",
       "\n",
       "     TOTAL_ATIVIDADES_VALIDAS  ID_MARKETING_ATTRIBUITION_CHANNEL_GROUP  \n",
       "0                         173                                        0  \n",
       "1                          14                                        1  \n",
       "2                           4                                        1  \n",
       "3                           1                                        1  \n",
       "4                           1                                        2  \n",
       "..                        ...                                      ...  \n",
       "978                         0                                        0  \n",
       "979                         0                                        0  \n",
       "980                         0                                        2  \n",
       "981                         1                                        0  \n",
       "982                         7                                        0  \n",
       "\n",
       "[983 rows x 13 columns]"
      ]
     },
     "execution_count": 260,
     "metadata": {},
     "output_type": "execute_result"
    }
   ],
   "source": [
    "# Agrega as informações da PK dos canais de marketing.\n",
    "trial_fato = pd.merge(trial_fato, canal_marketing_dim, on='MARKETING_ATTRIBUITION_CHANNEL_GROUP', how='left')\n",
    "trial_fato"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 261,
   "metadata": {},
   "outputs": [
    {
     "data": {
      "text/plain": [
       "0         9825\n",
       "11        9989\n",
       "13        9990\n",
       "17        9993\n",
       "59        9933\n",
       "         ...  \n",
       "12249    11190\n",
       "12331    11242\n",
       "12395    11180\n",
       "12399    10314\n",
       "12401    11031\n",
       "Name: CLINIC_ID, Length: 270, dtype: int64"
      ]
     },
     "execution_count": 261,
     "metadata": {},
     "output_type": "execute_result"
    }
   ],
   "source": [
    "# Clinicas convertidas \n",
    "# A conversão requer um registro de assinatura onde STRIPE_SUBSCRIPTION_ID seja diferente de NaN, não importando o status.\n",
    "clinicas_convertidas = df_real.loc[~df_real['STRIPE_SUBSCRIPTION_ID'].isna()].drop_duplicates(subset=['CLINIC_ID'])['CLINIC_ID']\n",
    "clinicas_convertidas"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 46,
   "metadata": {},
   "outputs": [
    {
     "data": {
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       "      <td>14.0</td>\n",
       "      <td>14</td>\n",
       "      <td>1</td>\n",
       "      <td>False</td>\n",
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       "      <td>9986</td>\n",
       "      <td>2023-08-24</td>\n",
       "      <td>2023-09-14</td>\n",
       "      <td>21</td>\n",
       "      <td>Paid - google</td>\n",
       "      <td>True</td>\n",
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       "      <td>4.0</td>\n",
       "      <td>4.0</td>\n",
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       "      <td>2023-08-17</td>\n",
       "      <td>2023-08-24</td>\n",
       "      <td>7</td>\n",
       "      <td>Other</td>\n",
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       "      <td>False</td>\n",
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       "      <td>71</td>\n",
       "      <td>Paid - meta</td>\n",
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       "      <th>979</th>\n",
       "      <td>11180</td>\n",
       "      <td>2023-09-27</td>\n",
       "      <td>2023-10-10</td>\n",
       "      <td>13</td>\n",
       "      <td>Paid - meta</td>\n",
       "      <td>True</td>\n",
       "      <td>True</td>\n",
       "      <td>Concluído</td>\n",
       "      <td>NaN</td>\n",
       "      <td>NaN</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>True</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>980</th>\n",
       "      <td>11146</td>\n",
       "      <td>2023-09-26</td>\n",
       "      <td>2023-10-17</td>\n",
       "      <td>21</td>\n",
       "      <td>Other</td>\n",
       "      <td>True</td>\n",
       "      <td>True</td>\n",
       "      <td>Concluído</td>\n",
       "      <td>NaN</td>\n",
       "      <td>NaN</td>\n",
       "      <td>0</td>\n",
       "      <td>2</td>\n",
       "      <td>False</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>981</th>\n",
       "      <td>10314</td>\n",
       "      <td>2023-09-05</td>\n",
       "      <td>2023-10-17</td>\n",
       "      <td>42</td>\n",
       "      <td>Paid - meta</td>\n",
       "      <td>True</td>\n",
       "      <td>True</td>\n",
       "      <td>Concluído</td>\n",
       "      <td>1.0</td>\n",
       "      <td>1.0</td>\n",
       "      <td>1</td>\n",
       "      <td>0</td>\n",
       "      <td>True</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>982</th>\n",
       "      <td>11031</td>\n",
       "      <td>2023-09-23</td>\n",
       "      <td>2023-10-18</td>\n",
       "      <td>25</td>\n",
       "      <td>Paid - meta</td>\n",
       "      <td>True</td>\n",
       "      <td>False</td>\n",
       "      <td>Reprovado</td>\n",
       "      <td>7.0</td>\n",
       "      <td>7.0</td>\n",
       "      <td>7</td>\n",
       "      <td>0</td>\n",
       "      <td>True</td>\n",
       "    </tr>\n",
       "  </tbody>\n",
       "</table>\n",
       "<p>983 rows × 13 columns</p>\n",
       "</div>"
      ],
      "text/plain": [
       "     CLINIC_ID TRIAL_START_DATE TRIAL_END_DATE  TRIAL_DURATION  \\\n",
       "0         9825       2023-08-21     2023-08-25               4   \n",
       "1         9984       2023-08-24     2023-08-31               7   \n",
       "2         9986       2023-08-24     2023-09-14              21   \n",
       "3         9988       2023-08-24     2023-08-31               7   \n",
       "4         9690       2023-08-17     2023-08-24               7   \n",
       "..         ...              ...            ...             ...   \n",
       "978       9011       2023-08-01     2023-10-11              71   \n",
       "979      11180       2023-09-27     2023-10-10              13   \n",
       "980      11146       2023-09-26     2023-10-17              21   \n",
       "981      10314       2023-09-05     2023-10-17              42   \n",
       "982      11031       2023-09-23     2023-10-18              25   \n",
       "\n",
       "    MARKETING_ATTRIBUITION_CHANNEL_GROUP  HAS_ASKED_FOR_ACCREDITATION  \\\n",
       "0                            Paid - meta                         True   \n",
       "1                          Paid - google                         True   \n",
       "2                          Paid - google                         True   \n",
       "3                          Paid - google                        False   \n",
       "4                                  Other                        False   \n",
       "..                                   ...                          ...   \n",
       "978                          Paid - meta                         True   \n",
       "979                          Paid - meta                         True   \n",
       "980                                Other                         True   \n",
       "981                          Paid - meta                         True   \n",
       "982                          Paid - meta                         True   \n",
       "\n",
       "     IS_ACCREDITATION_APPROVED CLINIC_ACCREDITATION_STATUS  \\\n",
       "0                         True                   Concluído   \n",
       "1                         True                   Concluído   \n",
       "2                         True                   Concluído   \n",
       "3                        False         Não aderiu ao plano   \n",
       "4                        False         Não aderiu ao plano   \n",
       "..                         ...                         ...   \n",
       "978                       True                   Concluído   \n",
       "979                       True                   Concluído   \n",
       "980                       True                   Concluído   \n",
       "981                       True                   Concluído   \n",
       "982                      False                   Reprovado   \n",
       "\n",
       "     TOTAL_ATIVIDADES_VALIDAS_x  TOTAL_ATIVIDADES_VALIDAS_y  \\\n",
       "0                         173.0                       173.0   \n",
       "1                          14.0                        14.0   \n",
       "2                           4.0                         4.0   \n",
       "3                           1.0                         1.0   \n",
       "4                           1.0                         1.0   \n",
       "..                          ...                         ...   \n",
       "978                         NaN                         NaN   \n",
       "979                         NaN                         NaN   \n",
       "980                         NaN                         NaN   \n",
       "981                         1.0                         1.0   \n",
       "982                         7.0                         7.0   \n",
       "\n",
       "     TOTAL_ATIVIDADES_VALIDAS  ID_MARKETING_ATTRIBUITION_CHANNEL_GROUP  \\\n",
       "0                         173                                        0   \n",
       "1                          14                                        1   \n",
       "2                           4                                        1   \n",
       "3                           1                                        1   \n",
       "4                           1                                        2   \n",
       "..                        ...                                      ...   \n",
       "978                         0                                        0   \n",
       "979                         0                                        0   \n",
       "980                         0                                        2   \n",
       "981                         1                                        0   \n",
       "982                         7                                        0   \n",
       "\n",
       "     REALIZOU_ASSINATURA  \n",
       "0                   True  \n",
       "1                  False  \n",
       "2                  False  \n",
       "3                  False  \n",
       "4                  False  \n",
       "..                   ...  \n",
       "978                False  \n",
       "979                 True  \n",
       "980                False  \n",
       "981                 True  \n",
       "982                 True  \n",
       "\n",
       "[983 rows x 13 columns]"
      ]
     },
     "execution_count": 46,
     "metadata": {},
     "output_type": "execute_result"
    }
   ],
   "source": [
    "# Clinica foi convertida? Fez a assinatura ou não.\n",
    "# trial_fato['REALIZOU_ASSINATURA'] =  np.where(trial_fato['CLINIC_ID'].isin(clinicas_convertidas), True, False)\n",
    "# trial_fato"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 262,
   "metadata": {},
   "outputs": [
    {
     "data": {
      "text/html": [
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       "    .dataframe thead th {\n",
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       "</style>\n",
       "<table border=\"1\" class=\"dataframe\">\n",
       "  <thead>\n",
       "    <tr style=\"text-align: right;\">\n",
       "      <th></th>\n",
       "      <th>CLINIC_ID</th>\n",
       "      <th>TRIAL_START_DATE</th>\n",
       "      <th>STRIPE_SUBSCRIPTION_ID</th>\n",
       "      <th>SUBSCRIPTION_START_DATE</th>\n",
       "      <th>SUBSCRIPTION_STATUS</th>\n",
       "    </tr>\n",
       "  </thead>\n",
       "  <tbody>\n",
       "    <tr>\n",
       "      <th>0</th>\n",
       "      <td>9825</td>\n",
       "      <td>2023-08-21</td>\n",
       "      <td>sub_1Nj29VCpjOdJI4gTsWNO1Kzm</td>\n",
       "      <td>2023-08-25</td>\n",
       "      <td>active</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>11</th>\n",
       "      <td>9989</td>\n",
       "      <td>2023-08-24</td>\n",
       "      <td>sub_1NnMOZCpjOdJI4gTS2Z7QaGE</td>\n",
       "      <td>2023-09-06</td>\n",
       "      <td>active</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>13</th>\n",
       "      <td>9990</td>\n",
       "      <td>2023-08-24</td>\n",
       "      <td>sub_1Niq9NCpjOdJI4gTlcWX7Jfj</td>\n",
       "      <td>2023-08-24</td>\n",
       "      <td>active</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>17</th>\n",
       "      <td>9993</td>\n",
       "      <td>2023-08-25</td>\n",
       "      <td>sub_1NzOWSCpjOdJI4gTtwNWDOPP</td>\n",
       "      <td>2023-10-09</td>\n",
       "      <td>active</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>59</th>\n",
       "      <td>9933</td>\n",
       "      <td>2023-08-23</td>\n",
       "      <td>sub_1Nkq5JCpjOdJI4gTFQQbh2Oh</td>\n",
       "      <td>2023-08-30</td>\n",
       "      <td>active</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>...</th>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>12249</th>\n",
       "      <td>11190</td>\n",
       "      <td>2023-09-27</td>\n",
       "      <td>sub_1NxcoXCpjOdJI4gTt4JA8e3g</td>\n",
       "      <td>2023-10-04</td>\n",
       "      <td>active</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>12331</th>\n",
       "      <td>11242</td>\n",
       "      <td>2023-09-28</td>\n",
       "      <td>sub_1O3028CpjOdJI4gTGwA9zyu5</td>\n",
       "      <td>2023-10-19</td>\n",
       "      <td>active</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>12395</th>\n",
       "      <td>11180</td>\n",
       "      <td>2023-09-27</td>\n",
       "      <td>sub_1NzmetCpjOdJI4gTROeKTccm</td>\n",
       "      <td>2023-10-10</td>\n",
       "      <td>active</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>12399</th>\n",
       "      <td>10314</td>\n",
       "      <td>2023-09-05</td>\n",
       "      <td>sub_1O2F0FCpjOdJI4gT1kqeULiV</td>\n",
       "      <td>2023-10-17</td>\n",
       "      <td>active</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>12401</th>\n",
       "      <td>11031</td>\n",
       "      <td>2023-09-23</td>\n",
       "      <td>sub_1O2gIxCpjOdJI4gTm01tQrxp</td>\n",
       "      <td>2023-10-18</td>\n",
       "      <td>canceled</td>\n",
       "    </tr>\n",
       "  </tbody>\n",
       "</table>\n",
       "<p>270 rows × 5 columns</p>\n",
       "</div>"
      ],
      "text/plain": [
       "       CLINIC_ID TRIAL_START_DATE        STRIPE_SUBSCRIPTION_ID  \\\n",
       "0           9825       2023-08-21  sub_1Nj29VCpjOdJI4gTsWNO1Kzm   \n",
       "11          9989       2023-08-24  sub_1NnMOZCpjOdJI4gTS2Z7QaGE   \n",
       "13          9990       2023-08-24  sub_1Niq9NCpjOdJI4gTlcWX7Jfj   \n",
       "17          9993       2023-08-25  sub_1NzOWSCpjOdJI4gTtwNWDOPP   \n",
       "59          9933       2023-08-23  sub_1Nkq5JCpjOdJI4gTFQQbh2Oh   \n",
       "...          ...              ...                           ...   \n",
       "12249      11190       2023-09-27  sub_1NxcoXCpjOdJI4gTt4JA8e3g   \n",
       "12331      11242       2023-09-28  sub_1O3028CpjOdJI4gTGwA9zyu5   \n",
       "12395      11180       2023-09-27  sub_1NzmetCpjOdJI4gTROeKTccm   \n",
       "12399      10314       2023-09-05  sub_1O2F0FCpjOdJI4gT1kqeULiV   \n",
       "12401      11031       2023-09-23  sub_1O2gIxCpjOdJI4gTm01tQrxp   \n",
       "\n",
       "      SUBSCRIPTION_START_DATE SUBSCRIPTION_STATUS  \n",
       "0                  2023-08-25              active  \n",
       "11                 2023-09-06              active  \n",
       "13                 2023-08-24              active  \n",
       "17                 2023-10-09              active  \n",
       "59                 2023-08-30              active  \n",
       "...                       ...                 ...  \n",
       "12249              2023-10-04              active  \n",
       "12331              2023-10-19              active  \n",
       "12395              2023-10-10              active  \n",
       "12399              2023-10-17              active  \n",
       "12401              2023-10-18            canceled  \n",
       "\n",
       "[270 rows x 5 columns]"
      ]
     },
     "execution_count": 262,
     "metadata": {},
     "output_type": "execute_result"
    }
   ],
   "source": [
    "# Data da conversão da clinica.\n",
    "conversao_clinica = df_real.loc[~df_real['STRIPE_SUBSCRIPTION_ID'].isna()].drop_duplicates(subset=['CLINIC_ID'])[['CLINIC_ID','TRIAL_START_DATE','STRIPE_SUBSCRIPTION_ID','SUBSCRIPTION_START_DATE', 'SUBSCRIPTION_STATUS']]\n",
    "conversao_clinica"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 263,
   "metadata": {},
   "outputs": [
    {
     "data": {
      "text/html": [
       "<div>\n",
       "<style scoped>\n",
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       "<table border=\"1\" class=\"dataframe\">\n",
       "  <thead>\n",
       "    <tr style=\"text-align: right;\">\n",
       "      <th></th>\n",
       "      <th>CLINIC_ID</th>\n",
       "      <th>TRIAL_START_DATE</th>\n",
       "      <th>STRIPE_SUBSCRIPTION_ID</th>\n",
       "      <th>SUBSCRIPTION_START_DATE</th>\n",
       "      <th>SUBSCRIPTION_STATUS</th>\n",
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       "  </thead>\n",
       "  <tbody>\n",
       "    <tr>\n",
       "      <th>0</th>\n",
       "      <td>9825</td>\n",
       "      <td>2023-08-21</td>\n",
       "      <td>sub_1Nj29VCpjOdJI4gTsWNO1Kzm</td>\n",
       "      <td>2023-08-25</td>\n",
       "      <td>active</td>\n",
       "      <td>4</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>11</th>\n",
       "      <td>9989</td>\n",
       "      <td>2023-08-24</td>\n",
       "      <td>sub_1NnMOZCpjOdJI4gTS2Z7QaGE</td>\n",
       "      <td>2023-09-06</td>\n",
       "      <td>active</td>\n",
       "      <td>13</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>13</th>\n",
       "      <td>9990</td>\n",
       "      <td>2023-08-24</td>\n",
       "      <td>sub_1Niq9NCpjOdJI4gTlcWX7Jfj</td>\n",
       "      <td>2023-08-24</td>\n",
       "      <td>active</td>\n",
       "      <td>0</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>17</th>\n",
       "      <td>9993</td>\n",
       "      <td>2023-08-25</td>\n",
       "      <td>sub_1NzOWSCpjOdJI4gTtwNWDOPP</td>\n",
       "      <td>2023-10-09</td>\n",
       "      <td>active</td>\n",
       "      <td>45</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>59</th>\n",
       "      <td>9933</td>\n",
       "      <td>2023-08-23</td>\n",
       "      <td>sub_1Nkq5JCpjOdJI4gTFQQbh2Oh</td>\n",
       "      <td>2023-08-30</td>\n",
       "      <td>active</td>\n",
       "      <td>7</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>...</th>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>12249</th>\n",
       "      <td>11190</td>\n",
       "      <td>2023-09-27</td>\n",
       "      <td>sub_1NxcoXCpjOdJI4gTt4JA8e3g</td>\n",
       "      <td>2023-10-04</td>\n",
       "      <td>active</td>\n",
       "      <td>7</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>12331</th>\n",
       "      <td>11242</td>\n",
       "      <td>2023-09-28</td>\n",
       "      <td>sub_1O3028CpjOdJI4gTGwA9zyu5</td>\n",
       "      <td>2023-10-19</td>\n",
       "      <td>active</td>\n",
       "      <td>21</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>12395</th>\n",
       "      <td>11180</td>\n",
       "      <td>2023-09-27</td>\n",
       "      <td>sub_1NzmetCpjOdJI4gTROeKTccm</td>\n",
       "      <td>2023-10-10</td>\n",
       "      <td>active</td>\n",
       "      <td>13</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>12399</th>\n",
       "      <td>10314</td>\n",
       "      <td>2023-09-05</td>\n",
       "      <td>sub_1O2F0FCpjOdJI4gT1kqeULiV</td>\n",
       "      <td>2023-10-17</td>\n",
       "      <td>active</td>\n",
       "      <td>42</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>12401</th>\n",
       "      <td>11031</td>\n",
       "      <td>2023-09-23</td>\n",
       "      <td>sub_1O2gIxCpjOdJI4gTm01tQrxp</td>\n",
       "      <td>2023-10-18</td>\n",
       "      <td>canceled</td>\n",
       "      <td>25</td>\n",
       "    </tr>\n",
       "  </tbody>\n",
       "</table>\n",
       "<p>270 rows × 6 columns</p>\n",
       "</div>"
      ],
      "text/plain": [
       "       CLINIC_ID TRIAL_START_DATE        STRIPE_SUBSCRIPTION_ID  \\\n",
       "0           9825       2023-08-21  sub_1Nj29VCpjOdJI4gTsWNO1Kzm   \n",
       "11          9989       2023-08-24  sub_1NnMOZCpjOdJI4gTS2Z7QaGE   \n",
       "13          9990       2023-08-24  sub_1Niq9NCpjOdJI4gTlcWX7Jfj   \n",
       "17          9993       2023-08-25  sub_1NzOWSCpjOdJI4gTtwNWDOPP   \n",
       "59          9933       2023-08-23  sub_1Nkq5JCpjOdJI4gTFQQbh2Oh   \n",
       "...          ...              ...                           ...   \n",
       "12249      11190       2023-09-27  sub_1NxcoXCpjOdJI4gTt4JA8e3g   \n",
       "12331      11242       2023-09-28  sub_1O3028CpjOdJI4gTGwA9zyu5   \n",
       "12395      11180       2023-09-27  sub_1NzmetCpjOdJI4gTROeKTccm   \n",
       "12399      10314       2023-09-05  sub_1O2F0FCpjOdJI4gT1kqeULiV   \n",
       "12401      11031       2023-09-23  sub_1O2gIxCpjOdJI4gTm01tQrxp   \n",
       "\n",
       "      SUBSCRIPTION_START_DATE SUBSCRIPTION_STATUS  NUM_DIAS_PARA_ASSINATURA  \n",
       "0                  2023-08-25              active                         4  \n",
       "11                 2023-09-06              active                        13  \n",
       "13                 2023-08-24              active                         0  \n",
       "17                 2023-10-09              active                        45  \n",
       "59                 2023-08-30              active                         7  \n",
       "...                       ...                 ...                       ...  \n",
       "12249              2023-10-04              active                         7  \n",
       "12331              2023-10-19              active                        21  \n",
       "12395              2023-10-10              active                        13  \n",
       "12399              2023-10-17              active                        42  \n",
       "12401              2023-10-18            canceled                        25  \n",
       "\n",
       "[270 rows x 6 columns]"
      ]
     },
     "execution_count": 263,
     "metadata": {},
     "output_type": "execute_result"
    }
   ],
   "source": [
    "# Tempo decorrido em dias desde o início do trial até a conversão para assinatura paga.\n",
    "conversao_clinica['NUM_DIAS_PARA_ASSINATURA'] = (conversao_clinica['SUBSCRIPTION_START_DATE'] - conversao_clinica['TRIAL_START_DATE']).dt.days\n",
    "conversao_clinica"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 264,
   "metadata": {},
   "outputs": [
    {
     "data": {
      "text/plain": [
       "9.311111111111112"
      ]
     },
     "execution_count": 264,
     "metadata": {},
     "output_type": "execute_result"
    }
   ],
   "source": [
    "conversao_clinica['NUM_DIAS_PARA_ASSINATURA'].mean()"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 265,
   "metadata": {},
   "outputs": [
    {
     "data": {
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       "  <thead>\n",
       "    <tr style=\"text-align: right;\">\n",
       "      <th></th>\n",
       "      <th>CLINIC_ID</th>\n",
       "      <th>TRIAL_START_DATE_x</th>\n",
       "      <th>TRIAL_END_DATE</th>\n",
       "      <th>TRIAL_DURATION</th>\n",
       "      <th>TRIAL_DURATION_INTERVAL</th>\n",
       "      <th>MARKETING_ATTRIBUITION_CHANNEL_GROUP</th>\n",
       "      <th>HAS_ASKED_FOR_ACCREDITATION</th>\n",
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       "      <th>TOTAL_ATIVIDADES_VALIDAS</th>\n",
       "      <th>ID_MARKETING_ATTRIBUITION_CHANNEL_GROUP</th>\n",
       "      <th>TRIAL_START_DATE_y</th>\n",
       "      <th>STRIPE_SUBSCRIPTION_ID</th>\n",
       "      <th>SUBSCRIPTION_START_DATE</th>\n",
       "      <th>SUBSCRIPTION_STATUS</th>\n",
       "      <th>NUM_DIAS_PARA_ASSINATURA</th>\n",
       "    </tr>\n",
       "  </thead>\n",
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       "      <th>0</th>\n",
       "      <td>9825</td>\n",
       "      <td>2023-08-21</td>\n",
       "      <td>2023-08-25</td>\n",
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       "      <td>4.0</td>\n",
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       "      <th>1</th>\n",
       "      <td>9984</td>\n",
       "      <td>2023-08-24</td>\n",
       "      <td>2023-08-31</td>\n",
       "      <td>7</td>\n",
       "      <td>Até 7 dias</td>\n",
       "      <td>Paid - google</td>\n",
       "      <td>True</td>\n",
       "      <td>True</td>\n",
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       "      <td>False</td>\n",
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       "      <td>2023-09-14</td>\n",
       "      <td>21</td>\n",
       "      <td>Acima de 14 dias</td>\n",
       "      <td>Paid - google</td>\n",
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       "      <td>True</td>\n",
       "      <td>Concluído</td>\n",
       "      <td>Até 10 atividades</td>\n",
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       "      <td>4</td>\n",
       "      <td>1</td>\n",
       "      <td>NaT</td>\n",
       "      <td>NaN</td>\n",
       "      <td>NaT</td>\n",
       "      <td>NaN</td>\n",
       "      <td>NaN</td>\n",
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       "      <th>3</th>\n",
       "      <td>9988</td>\n",
       "      <td>2023-08-24</td>\n",
       "      <td>2023-08-31</td>\n",
       "      <td>7</td>\n",
       "      <td>Até 7 dias</td>\n",
       "      <td>Paid - google</td>\n",
       "      <td>False</td>\n",
       "      <td>False</td>\n",
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       "      <td>7</td>\n",
       "      <td>Até 7 dias</td>\n",
       "      <td>Other</td>\n",
       "      <td>False</td>\n",
       "      <td>False</td>\n",
       "      <td>Não aderiu ao plano</td>\n",
       "      <td>Até 10 atividades</td>\n",
       "      <td>False</td>\n",
       "      <td>1</td>\n",
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       "      <td>NaT</td>\n",
       "      <td>NaN</td>\n",
       "      <td>NaT</td>\n",
       "      <td>NaN</td>\n",
       "      <td>NaN</td>\n",
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       "    <tr>\n",
       "      <th>978</th>\n",
       "      <td>9011</td>\n",
       "      <td>2023-08-01</td>\n",
       "      <td>2023-10-11</td>\n",
       "      <td>71</td>\n",
       "      <td>Acima de 14 dias</td>\n",
       "      <td>Paid - meta</td>\n",
       "      <td>True</td>\n",
       "      <td>True</td>\n",
       "      <td>Concluído</td>\n",
       "      <td>Não realizou atividades</td>\n",
       "      <td>False</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>NaT</td>\n",
       "      <td>NaN</td>\n",
       "      <td>NaT</td>\n",
       "      <td>NaN</td>\n",
       "      <td>NaN</td>\n",
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       "    <tr>\n",
       "      <th>979</th>\n",
       "      <td>11180</td>\n",
       "      <td>2023-09-27</td>\n",
       "      <td>2023-10-10</td>\n",
       "      <td>13</td>\n",
       "      <td>Entre 8 e 14 dias</td>\n",
       "      <td>Paid - meta</td>\n",
       "      <td>True</td>\n",
       "      <td>True</td>\n",
       "      <td>Concluído</td>\n",
       "      <td>Não realizou atividades</td>\n",
       "      <td>True</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>2023-09-27</td>\n",
       "      <td>sub_1NzmetCpjOdJI4gTROeKTccm</td>\n",
       "      <td>2023-10-10</td>\n",
       "      <td>active</td>\n",
       "      <td>13.0</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>980</th>\n",
       "      <td>11146</td>\n",
       "      <td>2023-09-26</td>\n",
       "      <td>2023-10-17</td>\n",
       "      <td>21</td>\n",
       "      <td>Acima de 14 dias</td>\n",
       "      <td>Other</td>\n",
       "      <td>True</td>\n",
       "      <td>True</td>\n",
       "      <td>Concluído</td>\n",
       "      <td>Não realizou atividades</td>\n",
       "      <td>False</td>\n",
       "      <td>0</td>\n",
       "      <td>2</td>\n",
       "      <td>NaT</td>\n",
       "      <td>NaN</td>\n",
       "      <td>NaT</td>\n",
       "      <td>NaN</td>\n",
       "      <td>NaN</td>\n",
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       "      <th>981</th>\n",
       "      <td>10314</td>\n",
       "      <td>2023-09-05</td>\n",
       "      <td>2023-10-17</td>\n",
       "      <td>42</td>\n",
       "      <td>Acima de 14 dias</td>\n",
       "      <td>Paid - meta</td>\n",
       "      <td>True</td>\n",
       "      <td>True</td>\n",
       "      <td>Concluído</td>\n",
       "      <td>Até 10 atividades</td>\n",
       "      <td>True</td>\n",
       "      <td>1</td>\n",
       "      <td>0</td>\n",
       "      <td>2023-09-05</td>\n",
       "      <td>sub_1O2F0FCpjOdJI4gT1kqeULiV</td>\n",
       "      <td>2023-10-17</td>\n",
       "      <td>active</td>\n",
       "      <td>42.0</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>982</th>\n",
       "      <td>11031</td>\n",
       "      <td>2023-09-23</td>\n",
       "      <td>2023-10-18</td>\n",
       "      <td>25</td>\n",
       "      <td>Acima de 14 dias</td>\n",
       "      <td>Paid - meta</td>\n",
       "      <td>True</td>\n",
       "      <td>False</td>\n",
       "      <td>Reprovado</td>\n",
       "      <td>Até 10 atividades</td>\n",
       "      <td>True</td>\n",
       "      <td>7</td>\n",
       "      <td>0</td>\n",
       "      <td>2023-09-23</td>\n",
       "      <td>sub_1O2gIxCpjOdJI4gTm01tQrxp</td>\n",
       "      <td>2023-10-18</td>\n",
       "      <td>canceled</td>\n",
       "      <td>25.0</td>\n",
       "    </tr>\n",
       "  </tbody>\n",
       "</table>\n",
       "<p>983 rows × 18 columns</p>\n",
       "</div>"
      ],
      "text/plain": [
       "     CLINIC_ID TRIAL_START_DATE_x TRIAL_END_DATE  TRIAL_DURATION  \\\n",
       "0         9825         2023-08-21     2023-08-25               4   \n",
       "1         9984         2023-08-24     2023-08-31               7   \n",
       "2         9986         2023-08-24     2023-09-14              21   \n",
       "3         9988         2023-08-24     2023-08-31               7   \n",
       "4         9690         2023-08-17     2023-08-24               7   \n",
       "..         ...                ...            ...             ...   \n",
       "978       9011         2023-08-01     2023-10-11              71   \n",
       "979      11180         2023-09-27     2023-10-10              13   \n",
       "980      11146         2023-09-26     2023-10-17              21   \n",
       "981      10314         2023-09-05     2023-10-17              42   \n",
       "982      11031         2023-09-23     2023-10-18              25   \n",
       "\n",
       "    TRIAL_DURATION_INTERVAL MARKETING_ATTRIBUITION_CHANNEL_GROUP  \\\n",
       "0                Até 7 dias                          Paid - meta   \n",
       "1                Até 7 dias                        Paid - google   \n",
       "2          Acima de 14 dias                        Paid - google   \n",
       "3                Até 7 dias                        Paid - google   \n",
       "4                Até 7 dias                                Other   \n",
       "..                      ...                                  ...   \n",
       "978        Acima de 14 dias                          Paid - meta   \n",
       "979       Entre 8 e 14 dias                          Paid - meta   \n",
       "980        Acima de 14 dias                                Other   \n",
       "981        Acima de 14 dias                          Paid - meta   \n",
       "982        Acima de 14 dias                          Paid - meta   \n",
       "\n",
       "     HAS_ASKED_FOR_ACCREDITATION  IS_ACCREDITATION_APPROVED  \\\n",
       "0                           True                       True   \n",
       "1                           True                       True   \n",
       "2                           True                       True   \n",
       "3                          False                      False   \n",
       "4                          False                      False   \n",
       "..                           ...                        ...   \n",
       "978                         True                       True   \n",
       "979                         True                       True   \n",
       "980                         True                       True   \n",
       "981                         True                       True   \n",
       "982                         True                      False   \n",
       "\n",
       "    CLINIC_ACCREDITATION_STATUS      FAIXA_NRO_ATIVIDADES  CLINICA_CONVERTIDA  \\\n",
       "0                     Concluído    Acima de 50 atividades                True   \n",
       "1                     Concluído  Entre 11 e 20 atividades               False   \n",
       "2                     Concluído         Até 10 atividades               False   \n",
       "3           Não aderiu ao plano         Até 10 atividades               False   \n",
       "4           Não aderiu ao plano         Até 10 atividades               False   \n",
       "..                          ...                       ...                 ...   \n",
       "978                   Concluído   Não realizou atividades               False   \n",
       "979                   Concluído   Não realizou atividades                True   \n",
       "980                   Concluído   Não realizou atividades               False   \n",
       "981                   Concluído         Até 10 atividades                True   \n",
       "982                   Reprovado         Até 10 atividades                True   \n",
       "\n",
       "     TOTAL_ATIVIDADES_VALIDAS  ID_MARKETING_ATTRIBUITION_CHANNEL_GROUP  \\\n",
       "0                         173                                        0   \n",
       "1                          14                                        1   \n",
       "2                           4                                        1   \n",
       "3                           1                                        1   \n",
       "4                           1                                        2   \n",
       "..                        ...                                      ...   \n",
       "978                         0                                        0   \n",
       "979                         0                                        0   \n",
       "980                         0                                        2   \n",
       "981                         1                                        0   \n",
       "982                         7                                        0   \n",
       "\n",
       "    TRIAL_START_DATE_y        STRIPE_SUBSCRIPTION_ID SUBSCRIPTION_START_DATE  \\\n",
       "0           2023-08-21  sub_1Nj29VCpjOdJI4gTsWNO1Kzm              2023-08-25   \n",
       "1                  NaT                           NaN                     NaT   \n",
       "2                  NaT                           NaN                     NaT   \n",
       "3                  NaT                           NaN                     NaT   \n",
       "4                  NaT                           NaN                     NaT   \n",
       "..                 ...                           ...                     ...   \n",
       "978                NaT                           NaN                     NaT   \n",
       "979         2023-09-27  sub_1NzmetCpjOdJI4gTROeKTccm              2023-10-10   \n",
       "980                NaT                           NaN                     NaT   \n",
       "981         2023-09-05  sub_1O2F0FCpjOdJI4gT1kqeULiV              2023-10-17   \n",
       "982         2023-09-23  sub_1O2gIxCpjOdJI4gTm01tQrxp              2023-10-18   \n",
       "\n",
       "    SUBSCRIPTION_STATUS  NUM_DIAS_PARA_ASSINATURA  \n",
       "0                active                       4.0  \n",
       "1                   NaN                       NaN  \n",
       "2                   NaN                       NaN  \n",
       "3                   NaN                       NaN  \n",
       "4                   NaN                       NaN  \n",
       "..                  ...                       ...  \n",
       "978                 NaN                       NaN  \n",
       "979              active                      13.0  \n",
       "980                 NaN                       NaN  \n",
       "981              active                      42.0  \n",
       "982            canceled                      25.0  \n",
       "\n",
       "[983 rows x 18 columns]"
      ]
     },
     "execution_count": 265,
     "metadata": {},
     "output_type": "execute_result"
    }
   ],
   "source": [
    "# Agrega as informações da conversão da clínica.\n",
    "trial_fato = pd.merge(trial_fato, conversao_clinica, on='CLINIC_ID', how='left')\n",
    "trial_fato"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 266,
   "metadata": {},
   "outputs": [
    {
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       "      <td>9984</td>\n",
       "      <td>2023-08-24</td>\n",
       "      <td>2023-08-31</td>\n",
       "      <td>7</td>\n",
       "      <td>Até 7 dias</td>\n",
       "      <td>Paid - google</td>\n",
       "      <td>True</td>\n",
       "      <td>True</td>\n",
       "      <td>Concluído</td>\n",
       "      <td>Entre 11 e 20 atividades</td>\n",
       "      <td>False</td>\n",
       "      <td>14</td>\n",
       "      <td>1</td>\n",
       "      <td>NaT</td>\n",
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       "      <td>True</td>\n",
       "      <td>Concluído</td>\n",
       "      <td>Até 10 atividades</td>\n",
       "      <td>False</td>\n",
       "      <td>4</td>\n",
       "      <td>1</td>\n",
       "      <td>NaT</td>\n",
       "      <td>NaN</td>\n",
       "      <td>NaT</td>\n",
       "      <td>NaN</td>\n",
       "      <td>&lt;NA&gt;</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>3</th>\n",
       "      <td>9988</td>\n",
       "      <td>2023-08-24</td>\n",
       "      <td>2023-08-31</td>\n",
       "      <td>7</td>\n",
       "      <td>Até 7 dias</td>\n",
       "      <td>Paid - google</td>\n",
       "      <td>False</td>\n",
       "      <td>False</td>\n",
       "      <td>Não aderiu ao plano</td>\n",
       "      <td>Até 10 atividades</td>\n",
       "      <td>False</td>\n",
       "      <td>1</td>\n",
       "      <td>1</td>\n",
       "      <td>NaT</td>\n",
       "      <td>NaN</td>\n",
       "      <td>NaT</td>\n",
       "      <td>NaN</td>\n",
       "      <td>&lt;NA&gt;</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>4</th>\n",
       "      <td>9690</td>\n",
       "      <td>2023-08-17</td>\n",
       "      <td>2023-08-24</td>\n",
       "      <td>7</td>\n",
       "      <td>Até 7 dias</td>\n",
       "      <td>Other</td>\n",
       "      <td>False</td>\n",
       "      <td>False</td>\n",
       "      <td>Não aderiu ao plano</td>\n",
       "      <td>Até 10 atividades</td>\n",
       "      <td>False</td>\n",
       "      <td>1</td>\n",
       "      <td>2</td>\n",
       "      <td>NaT</td>\n",
       "      <td>NaN</td>\n",
       "      <td>NaT</td>\n",
       "      <td>NaN</td>\n",
       "      <td>&lt;NA&gt;</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>...</th>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>978</th>\n",
       "      <td>9011</td>\n",
       "      <td>2023-08-01</td>\n",
       "      <td>2023-10-11</td>\n",
       "      <td>71</td>\n",
       "      <td>Acima de 14 dias</td>\n",
       "      <td>Paid - meta</td>\n",
       "      <td>True</td>\n",
       "      <td>True</td>\n",
       "      <td>Concluído</td>\n",
       "      <td>Não realizou atividades</td>\n",
       "      <td>False</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>NaT</td>\n",
       "      <td>NaN</td>\n",
       "      <td>NaT</td>\n",
       "      <td>NaN</td>\n",
       "      <td>&lt;NA&gt;</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>979</th>\n",
       "      <td>11180</td>\n",
       "      <td>2023-09-27</td>\n",
       "      <td>2023-10-10</td>\n",
       "      <td>13</td>\n",
       "      <td>Entre 8 e 14 dias</td>\n",
       "      <td>Paid - meta</td>\n",
       "      <td>True</td>\n",
       "      <td>True</td>\n",
       "      <td>Concluído</td>\n",
       "      <td>Não realizou atividades</td>\n",
       "      <td>True</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>2023-09-27</td>\n",
       "      <td>sub_1NzmetCpjOdJI4gTROeKTccm</td>\n",
       "      <td>2023-10-10</td>\n",
       "      <td>active</td>\n",
       "      <td>13</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>980</th>\n",
       "      <td>11146</td>\n",
       "      <td>2023-09-26</td>\n",
       "      <td>2023-10-17</td>\n",
       "      <td>21</td>\n",
       "      <td>Acima de 14 dias</td>\n",
       "      <td>Other</td>\n",
       "      <td>True</td>\n",
       "      <td>True</td>\n",
       "      <td>Concluído</td>\n",
       "      <td>Não realizou atividades</td>\n",
       "      <td>False</td>\n",
       "      <td>0</td>\n",
       "      <td>2</td>\n",
       "      <td>NaT</td>\n",
       "      <td>NaN</td>\n",
       "      <td>NaT</td>\n",
       "      <td>NaN</td>\n",
       "      <td>&lt;NA&gt;</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>981</th>\n",
       "      <td>10314</td>\n",
       "      <td>2023-09-05</td>\n",
       "      <td>2023-10-17</td>\n",
       "      <td>42</td>\n",
       "      <td>Acima de 14 dias</td>\n",
       "      <td>Paid - meta</td>\n",
       "      <td>True</td>\n",
       "      <td>True</td>\n",
       "      <td>Concluído</td>\n",
       "      <td>Até 10 atividades</td>\n",
       "      <td>True</td>\n",
       "      <td>1</td>\n",
       "      <td>0</td>\n",
       "      <td>2023-09-05</td>\n",
       "      <td>sub_1O2F0FCpjOdJI4gT1kqeULiV</td>\n",
       "      <td>2023-10-17</td>\n",
       "      <td>active</td>\n",
       "      <td>42</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>982</th>\n",
       "      <td>11031</td>\n",
       "      <td>2023-09-23</td>\n",
       "      <td>2023-10-18</td>\n",
       "      <td>25</td>\n",
       "      <td>Acima de 14 dias</td>\n",
       "      <td>Paid - meta</td>\n",
       "      <td>True</td>\n",
       "      <td>False</td>\n",
       "      <td>Reprovado</td>\n",
       "      <td>Até 10 atividades</td>\n",
       "      <td>True</td>\n",
       "      <td>7</td>\n",
       "      <td>0</td>\n",
       "      <td>2023-09-23</td>\n",
       "      <td>sub_1O2gIxCpjOdJI4gTm01tQrxp</td>\n",
       "      <td>2023-10-18</td>\n",
       "      <td>canceled</td>\n",
       "      <td>25</td>\n",
       "    </tr>\n",
       "  </tbody>\n",
       "</table>\n",
       "<p>983 rows × 18 columns</p>\n",
       "</div>"
      ],
      "text/plain": [
       "     CLINIC_ID TRIAL_START_DATE_x TRIAL_END_DATE  TRIAL_DURATION  \\\n",
       "0         9825         2023-08-21     2023-08-25               4   \n",
       "1         9984         2023-08-24     2023-08-31               7   \n",
       "2         9986         2023-08-24     2023-09-14              21   \n",
       "3         9988         2023-08-24     2023-08-31               7   \n",
       "4         9690         2023-08-17     2023-08-24               7   \n",
       "..         ...                ...            ...             ...   \n",
       "978       9011         2023-08-01     2023-10-11              71   \n",
       "979      11180         2023-09-27     2023-10-10              13   \n",
       "980      11146         2023-09-26     2023-10-17              21   \n",
       "981      10314         2023-09-05     2023-10-17              42   \n",
       "982      11031         2023-09-23     2023-10-18              25   \n",
       "\n",
       "    TRIAL_DURATION_INTERVAL MARKETING_ATTRIBUITION_CHANNEL_GROUP  \\\n",
       "0                Até 7 dias                          Paid - meta   \n",
       "1                Até 7 dias                        Paid - google   \n",
       "2          Acima de 14 dias                        Paid - google   \n",
       "3                Até 7 dias                        Paid - google   \n",
       "4                Até 7 dias                                Other   \n",
       "..                      ...                                  ...   \n",
       "978        Acima de 14 dias                          Paid - meta   \n",
       "979       Entre 8 e 14 dias                          Paid - meta   \n",
       "980        Acima de 14 dias                                Other   \n",
       "981        Acima de 14 dias                          Paid - meta   \n",
       "982        Acima de 14 dias                          Paid - meta   \n",
       "\n",
       "     HAS_ASKED_FOR_ACCREDITATION  IS_ACCREDITATION_APPROVED  \\\n",
       "0                           True                       True   \n",
       "1                           True                       True   \n",
       "2                           True                       True   \n",
       "3                          False                      False   \n",
       "4                          False                      False   \n",
       "..                           ...                        ...   \n",
       "978                         True                       True   \n",
       "979                         True                       True   \n",
       "980                         True                       True   \n",
       "981                         True                       True   \n",
       "982                         True                      False   \n",
       "\n",
       "    CLINIC_ACCREDITATION_STATUS      FAIXA_NRO_ATIVIDADES  CLINICA_CONVERTIDA  \\\n",
       "0                     Concluído    Acima de 50 atividades                True   \n",
       "1                     Concluído  Entre 11 e 20 atividades               False   \n",
       "2                     Concluído         Até 10 atividades               False   \n",
       "3           Não aderiu ao plano         Até 10 atividades               False   \n",
       "4           Não aderiu ao plano         Até 10 atividades               False   \n",
       "..                          ...                       ...                 ...   \n",
       "978                   Concluído   Não realizou atividades               False   \n",
       "979                   Concluído   Não realizou atividades                True   \n",
       "980                   Concluído   Não realizou atividades               False   \n",
       "981                   Concluído         Até 10 atividades                True   \n",
       "982                   Reprovado         Até 10 atividades                True   \n",
       "\n",
       "     TOTAL_ATIVIDADES_VALIDAS  ID_MARKETING_ATTRIBUITION_CHANNEL_GROUP  \\\n",
       "0                         173                                        0   \n",
       "1                          14                                        1   \n",
       "2                           4                                        1   \n",
       "3                           1                                        1   \n",
       "4                           1                                        2   \n",
       "..                        ...                                      ...   \n",
       "978                         0                                        0   \n",
       "979                         0                                        0   \n",
       "980                         0                                        2   \n",
       "981                         1                                        0   \n",
       "982                         7                                        0   \n",
       "\n",
       "    TRIAL_START_DATE_y        STRIPE_SUBSCRIPTION_ID SUBSCRIPTION_START_DATE  \\\n",
       "0           2023-08-21  sub_1Nj29VCpjOdJI4gTsWNO1Kzm              2023-08-25   \n",
       "1                  NaT                           NaN                     NaT   \n",
       "2                  NaT                           NaN                     NaT   \n",
       "3                  NaT                           NaN                     NaT   \n",
       "4                  NaT                           NaN                     NaT   \n",
       "..                 ...                           ...                     ...   \n",
       "978                NaT                           NaN                     NaT   \n",
       "979         2023-09-27  sub_1NzmetCpjOdJI4gTROeKTccm              2023-10-10   \n",
       "980                NaT                           NaN                     NaT   \n",
       "981         2023-09-05  sub_1O2F0FCpjOdJI4gT1kqeULiV              2023-10-17   \n",
       "982         2023-09-23  sub_1O2gIxCpjOdJI4gTm01tQrxp              2023-10-18   \n",
       "\n",
       "    SUBSCRIPTION_STATUS  NUM_DIAS_PARA_ASSINATURA  \n",
       "0                active                         4  \n",
       "1                   NaN                      <NA>  \n",
       "2                   NaN                      <NA>  \n",
       "3                   NaN                      <NA>  \n",
       "4                   NaN                      <NA>  \n",
       "..                  ...                       ...  \n",
       "978                 NaN                      <NA>  \n",
       "979              active                        13  \n",
       "980                 NaN                      <NA>  \n",
       "981              active                        42  \n",
       "982            canceled                        25  \n",
       "\n",
       "[983 rows x 18 columns]"
      ]
     },
     "execution_count": 266,
     "metadata": {},
     "output_type": "execute_result"
    }
   ],
   "source": [
    "# Converte a NUM_DIAS_PARA_ASSINATURA para o tipo Int64.\n",
    "trial_fato['NUM_DIAS_PARA_ASSINATURA'] = trial_fato['NUM_DIAS_PARA_ASSINATURA'].astype('Int64')\n",
    "trial_fato"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 267,
   "metadata": {},
   "outputs": [
    {
     "data": {
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       "<table border=\"1\" class=\"dataframe\">\n",
       "  <thead>\n",
       "    <tr style=\"text-align: right;\">\n",
       "      <th></th>\n",
       "      <th>CLINIC_ID</th>\n",
       "      <th>TRIAL_START_DATE</th>\n",
       "      <th>TRIAL_END_DATE</th>\n",
       "      <th>TRIAL_DURATION</th>\n",
       "      <th>TRIAL_DURATION_INTERVAL</th>\n",
       "      <th>MARKETING_ATTRIBUITION_CHANNEL_GROUP</th>\n",
       "      <th>HAS_ASKED_FOR_ACCREDITATION</th>\n",
       "      <th>IS_ACCREDITATION_APPROVED</th>\n",
       "      <th>CLINIC_ACCREDITATION_STATUS</th>\n",
       "      <th>FAIXA_NRO_ATIVIDADES</th>\n",
       "      <th>CLINICA_CONVERTIDA</th>\n",
       "      <th>TOTAL_ATIVIDADES_VALIDAS</th>\n",
       "      <th>ID_MARKETING_ATTRIBUITION_CHANNEL_GROUP</th>\n",
       "      <th>STRIPE_SUBSCRIPTION_ID</th>\n",
       "      <th>SUBSCRIPTION_START_DATE</th>\n",
       "      <th>SUBSCRIPTION_STATUS</th>\n",
       "      <th>NUM_DIAS_PARA_ASSINATURA</th>\n",
       "    </tr>\n",
       "  </thead>\n",
       "  <tbody>\n",
       "    <tr>\n",
       "      <th>0</th>\n",
       "      <td>9825</td>\n",
       "      <td>2023-08-21</td>\n",
       "      <td>2023-08-25</td>\n",
       "      <td>4</td>\n",
       "      <td>Até 7 dias</td>\n",
       "      <td>Paid - meta</td>\n",
       "      <td>True</td>\n",
       "      <td>True</td>\n",
       "      <td>Concluído</td>\n",
       "      <td>Acima de 50 atividades</td>\n",
       "      <td>True</td>\n",
       "      <td>173</td>\n",
       "      <td>0</td>\n",
       "      <td>sub_1Nj29VCpjOdJI4gTsWNO1Kzm</td>\n",
       "      <td>2023-08-25</td>\n",
       "      <td>active</td>\n",
       "      <td>4</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>1</th>\n",
       "      <td>9984</td>\n",
       "      <td>2023-08-24</td>\n",
       "      <td>2023-08-31</td>\n",
       "      <td>7</td>\n",
       "      <td>Até 7 dias</td>\n",
       "      <td>Paid - google</td>\n",
       "      <td>True</td>\n",
       "      <td>True</td>\n",
       "      <td>Concluído</td>\n",
       "      <td>Entre 11 e 20 atividades</td>\n",
       "      <td>False</td>\n",
       "      <td>14</td>\n",
       "      <td>1</td>\n",
       "      <td>NaN</td>\n",
       "      <td>NaT</td>\n",
       "      <td>NaN</td>\n",
       "      <td>&lt;NA&gt;</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>2</th>\n",
       "      <td>9986</td>\n",
       "      <td>2023-08-24</td>\n",
       "      <td>2023-09-14</td>\n",
       "      <td>21</td>\n",
       "      <td>Acima de 14 dias</td>\n",
       "      <td>Paid - google</td>\n",
       "      <td>True</td>\n",
       "      <td>True</td>\n",
       "      <td>Concluído</td>\n",
       "      <td>Até 10 atividades</td>\n",
       "      <td>False</td>\n",
       "      <td>4</td>\n",
       "      <td>1</td>\n",
       "      <td>NaN</td>\n",
       "      <td>NaT</td>\n",
       "      <td>NaN</td>\n",
       "      <td>&lt;NA&gt;</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>3</th>\n",
       "      <td>9988</td>\n",
       "      <td>2023-08-24</td>\n",
       "      <td>2023-08-31</td>\n",
       "      <td>7</td>\n",
       "      <td>Até 7 dias</td>\n",
       "      <td>Paid - google</td>\n",
       "      <td>False</td>\n",
       "      <td>False</td>\n",
       "      <td>Não aderiu ao plano</td>\n",
       "      <td>Até 10 atividades</td>\n",
       "      <td>False</td>\n",
       "      <td>1</td>\n",
       "      <td>1</td>\n",
       "      <td>NaN</td>\n",
       "      <td>NaT</td>\n",
       "      <td>NaN</td>\n",
       "      <td>&lt;NA&gt;</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>4</th>\n",
       "      <td>9690</td>\n",
       "      <td>2023-08-17</td>\n",
       "      <td>2023-08-24</td>\n",
       "      <td>7</td>\n",
       "      <td>Até 7 dias</td>\n",
       "      <td>Other</td>\n",
       "      <td>False</td>\n",
       "      <td>False</td>\n",
       "      <td>Não aderiu ao plano</td>\n",
       "      <td>Até 10 atividades</td>\n",
       "      <td>False</td>\n",
       "      <td>1</td>\n",
       "      <td>2</td>\n",
       "      <td>NaN</td>\n",
       "      <td>NaT</td>\n",
       "      <td>NaN</td>\n",
       "      <td>&lt;NA&gt;</td>\n",
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       "    <tr>\n",
       "      <th>...</th>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>978</th>\n",
       "      <td>9011</td>\n",
       "      <td>2023-08-01</td>\n",
       "      <td>2023-10-11</td>\n",
       "      <td>71</td>\n",
       "      <td>Acima de 14 dias</td>\n",
       "      <td>Paid - meta</td>\n",
       "      <td>True</td>\n",
       "      <td>True</td>\n",
       "      <td>Concluído</td>\n",
       "      <td>Não realizou atividades</td>\n",
       "      <td>False</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>NaN</td>\n",
       "      <td>NaT</td>\n",
       "      <td>NaN</td>\n",
       "      <td>&lt;NA&gt;</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>979</th>\n",
       "      <td>11180</td>\n",
       "      <td>2023-09-27</td>\n",
       "      <td>2023-10-10</td>\n",
       "      <td>13</td>\n",
       "      <td>Entre 8 e 14 dias</td>\n",
       "      <td>Paid - meta</td>\n",
       "      <td>True</td>\n",
       "      <td>True</td>\n",
       "      <td>Concluído</td>\n",
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       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>sub_1NzmetCpjOdJI4gTROeKTccm</td>\n",
       "      <td>2023-10-10</td>\n",
       "      <td>active</td>\n",
       "      <td>13</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>980</th>\n",
       "      <td>11146</td>\n",
       "      <td>2023-09-26</td>\n",
       "      <td>2023-10-17</td>\n",
       "      <td>21</td>\n",
       "      <td>Acima de 14 dias</td>\n",
       "      <td>Other</td>\n",
       "      <td>True</td>\n",
       "      <td>True</td>\n",
       "      <td>Concluído</td>\n",
       "      <td>Não realizou atividades</td>\n",
       "      <td>False</td>\n",
       "      <td>0</td>\n",
       "      <td>2</td>\n",
       "      <td>NaN</td>\n",
       "      <td>NaT</td>\n",
       "      <td>NaN</td>\n",
       "      <td>&lt;NA&gt;</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>981</th>\n",
       "      <td>10314</td>\n",
       "      <td>2023-09-05</td>\n",
       "      <td>2023-10-17</td>\n",
       "      <td>42</td>\n",
       "      <td>Acima de 14 dias</td>\n",
       "      <td>Paid - meta</td>\n",
       "      <td>True</td>\n",
       "      <td>True</td>\n",
       "      <td>Concluído</td>\n",
       "      <td>Até 10 atividades</td>\n",
       "      <td>True</td>\n",
       "      <td>1</td>\n",
       "      <td>0</td>\n",
       "      <td>sub_1O2F0FCpjOdJI4gT1kqeULiV</td>\n",
       "      <td>2023-10-17</td>\n",
       "      <td>active</td>\n",
       "      <td>42</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>982</th>\n",
       "      <td>11031</td>\n",
       "      <td>2023-09-23</td>\n",
       "      <td>2023-10-18</td>\n",
       "      <td>25</td>\n",
       "      <td>Acima de 14 dias</td>\n",
       "      <td>Paid - meta</td>\n",
       "      <td>True</td>\n",
       "      <td>False</td>\n",
       "      <td>Reprovado</td>\n",
       "      <td>Até 10 atividades</td>\n",
       "      <td>True</td>\n",
       "      <td>7</td>\n",
       "      <td>0</td>\n",
       "      <td>sub_1O2gIxCpjOdJI4gTm01tQrxp</td>\n",
       "      <td>2023-10-18</td>\n",
       "      <td>canceled</td>\n",
       "      <td>25</td>\n",
       "    </tr>\n",
       "  </tbody>\n",
       "</table>\n",
       "<p>983 rows × 17 columns</p>\n",
       "</div>"
      ],
      "text/plain": [
       "     CLINIC_ID TRIAL_START_DATE TRIAL_END_DATE  TRIAL_DURATION  \\\n",
       "0         9825       2023-08-21     2023-08-25               4   \n",
       "1         9984       2023-08-24     2023-08-31               7   \n",
       "2         9986       2023-08-24     2023-09-14              21   \n",
       "3         9988       2023-08-24     2023-08-31               7   \n",
       "4         9690       2023-08-17     2023-08-24               7   \n",
       "..         ...              ...            ...             ...   \n",
       "978       9011       2023-08-01     2023-10-11              71   \n",
       "979      11180       2023-09-27     2023-10-10              13   \n",
       "980      11146       2023-09-26     2023-10-17              21   \n",
       "981      10314       2023-09-05     2023-10-17              42   \n",
       "982      11031       2023-09-23     2023-10-18              25   \n",
       "\n",
       "    TRIAL_DURATION_INTERVAL MARKETING_ATTRIBUITION_CHANNEL_GROUP  \\\n",
       "0                Até 7 dias                          Paid - meta   \n",
       "1                Até 7 dias                        Paid - google   \n",
       "2          Acima de 14 dias                        Paid - google   \n",
       "3                Até 7 dias                        Paid - google   \n",
       "4                Até 7 dias                                Other   \n",
       "..                      ...                                  ...   \n",
       "978        Acima de 14 dias                          Paid - meta   \n",
       "979       Entre 8 e 14 dias                          Paid - meta   \n",
       "980        Acima de 14 dias                                Other   \n",
       "981        Acima de 14 dias                          Paid - meta   \n",
       "982        Acima de 14 dias                          Paid - meta   \n",
       "\n",
       "     HAS_ASKED_FOR_ACCREDITATION  IS_ACCREDITATION_APPROVED  \\\n",
       "0                           True                       True   \n",
       "1                           True                       True   \n",
       "2                           True                       True   \n",
       "3                          False                      False   \n",
       "4                          False                      False   \n",
       "..                           ...                        ...   \n",
       "978                         True                       True   \n",
       "979                         True                       True   \n",
       "980                         True                       True   \n",
       "981                         True                       True   \n",
       "982                         True                      False   \n",
       "\n",
       "    CLINIC_ACCREDITATION_STATUS      FAIXA_NRO_ATIVIDADES  CLINICA_CONVERTIDA  \\\n",
       "0                     Concluído    Acima de 50 atividades                True   \n",
       "1                     Concluído  Entre 11 e 20 atividades               False   \n",
       "2                     Concluído         Até 10 atividades               False   \n",
       "3           Não aderiu ao plano         Até 10 atividades               False   \n",
       "4           Não aderiu ao plano         Até 10 atividades               False   \n",
       "..                          ...                       ...                 ...   \n",
       "978                   Concluído   Não realizou atividades               False   \n",
       "979                   Concluído   Não realizou atividades                True   \n",
       "980                   Concluído   Não realizou atividades               False   \n",
       "981                   Concluído         Até 10 atividades                True   \n",
       "982                   Reprovado         Até 10 atividades                True   \n",
       "\n",
       "     TOTAL_ATIVIDADES_VALIDAS  ID_MARKETING_ATTRIBUITION_CHANNEL_GROUP  \\\n",
       "0                         173                                        0   \n",
       "1                          14                                        1   \n",
       "2                           4                                        1   \n",
       "3                           1                                        1   \n",
       "4                           1                                        2   \n",
       "..                        ...                                      ...   \n",
       "978                         0                                        0   \n",
       "979                         0                                        0   \n",
       "980                         0                                        2   \n",
       "981                         1                                        0   \n",
       "982                         7                                        0   \n",
       "\n",
       "           STRIPE_SUBSCRIPTION_ID SUBSCRIPTION_START_DATE SUBSCRIPTION_STATUS  \\\n",
       "0    sub_1Nj29VCpjOdJI4gTsWNO1Kzm              2023-08-25              active   \n",
       "1                             NaN                     NaT                 NaN   \n",
       "2                             NaN                     NaT                 NaN   \n",
       "3                             NaN                     NaT                 NaN   \n",
       "4                             NaN                     NaT                 NaN   \n",
       "..                            ...                     ...                 ...   \n",
       "978                           NaN                     NaT                 NaN   \n",
       "979  sub_1NzmetCpjOdJI4gTROeKTccm              2023-10-10              active   \n",
       "980                           NaN                     NaT                 NaN   \n",
       "981  sub_1O2F0FCpjOdJI4gT1kqeULiV              2023-10-17              active   \n",
       "982  sub_1O2gIxCpjOdJI4gTm01tQrxp              2023-10-18            canceled   \n",
       "\n",
       "     NUM_DIAS_PARA_ASSINATURA  \n",
       "0                           4  \n",
       "1                        <NA>  \n",
       "2                        <NA>  \n",
       "3                        <NA>  \n",
       "4                        <NA>  \n",
       "..                        ...  \n",
       "978                      <NA>  \n",
       "979                        13  \n",
       "980                      <NA>  \n",
       "981                        42  \n",
       "982                        25  \n",
       "\n",
       "[983 rows x 17 columns]"
      ]
     },
     "execution_count": 267,
     "metadata": {},
     "output_type": "execute_result"
    }
   ],
   "source": [
    "# Renomeia a coluna TRIAL_START_DATE_x\tpara TRIAL_START_DATE\n",
    "trial_fato.rename(columns={'TRIAL_START_DATE_x': 'TRIAL_START_DATE'}, inplace=True)\n",
    "# Exclui a coluna TRIAL_START_DATE_y\n",
    "trial_fato.drop(columns=['TRIAL_START_DATE_y'], inplace=True)\n",
    "trial_fato"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 268,
   "metadata": {},
   "outputs": [
    {
     "data": {
      "text/html": [
       "<div>\n",
       "<style scoped>\n",
       "    .dataframe tbody tr th:only-of-type {\n",
       "        vertical-align: middle;\n",
       "    }\n",
       "\n",
       "    .dataframe tbody tr th {\n",
       "        vertical-align: top;\n",
       "    }\n",
       "\n",
       "    .dataframe thead th {\n",
       "        text-align: right;\n",
       "    }\n",
       "</style>\n",
       "<table border=\"1\" class=\"dataframe\">\n",
       "  <thead>\n",
       "    <tr style=\"text-align: right;\">\n",
       "      <th></th>\n",
       "      <th>id_clinica</th>\n",
       "      <th>id_canal</th>\n",
       "      <th>data_inicio_trial</th>\n",
       "      <th>data_fim_trial</th>\n",
       "      <th>num_dias_trial</th>\n",
       "      <th>intervalo_duracao_trial</th>\n",
       "      <th>total_atividades_realizadas</th>\n",
       "      <th>intervalo_nro_atividades</th>\n",
       "      <th>solicitou_credenciamento</th>\n",
       "      <th>credenciamento_aprovado</th>\n",
       "      <th>credenciamento_status</th>\n",
       "      <th>conversao</th>\n",
       "      <th>data_assinatura</th>\n",
       "      <th>status_assinatura</th>\n",
       "      <th>num_dias_para_assinatura</th>\n",
       "    </tr>\n",
       "  </thead>\n",
       "  <tbody>\n",
       "    <tr>\n",
       "      <th>0</th>\n",
       "      <td>9825</td>\n",
       "      <td>0</td>\n",
       "      <td>2023-08-21</td>\n",
       "      <td>2023-08-25</td>\n",
       "      <td>4</td>\n",
       "      <td>Até 7 dias</td>\n",
       "      <td>173</td>\n",
       "      <td>Acima de 50 atividades</td>\n",
       "      <td>True</td>\n",
       "      <td>True</td>\n",
       "      <td>Concluído</td>\n",
       "      <td>True</td>\n",
       "      <td>2023-08-25</td>\n",
       "      <td>active</td>\n",
       "      <td>4</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>1</th>\n",
       "      <td>9984</td>\n",
       "      <td>1</td>\n",
       "      <td>2023-08-24</td>\n",
       "      <td>2023-08-31</td>\n",
       "      <td>7</td>\n",
       "      <td>Até 7 dias</td>\n",
       "      <td>14</td>\n",
       "      <td>Entre 11 e 20 atividades</td>\n",
       "      <td>True</td>\n",
       "      <td>True</td>\n",
       "      <td>Concluído</td>\n",
       "      <td>False</td>\n",
       "      <td>NaT</td>\n",
       "      <td>NaN</td>\n",
       "      <td>&lt;NA&gt;</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>2</th>\n",
       "      <td>9986</td>\n",
       "      <td>1</td>\n",
       "      <td>2023-08-24</td>\n",
       "      <td>2023-09-14</td>\n",
       "      <td>21</td>\n",
       "      <td>Acima de 14 dias</td>\n",
       "      <td>4</td>\n",
       "      <td>Até 10 atividades</td>\n",
       "      <td>True</td>\n",
       "      <td>True</td>\n",
       "      <td>Concluído</td>\n",
       "      <td>False</td>\n",
       "      <td>NaT</td>\n",
       "      <td>NaN</td>\n",
       "      <td>&lt;NA&gt;</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>3</th>\n",
       "      <td>9988</td>\n",
       "      <td>1</td>\n",
       "      <td>2023-08-24</td>\n",
       "      <td>2023-08-31</td>\n",
       "      <td>7</td>\n",
       "      <td>Até 7 dias</td>\n",
       "      <td>1</td>\n",
       "      <td>Até 10 atividades</td>\n",
       "      <td>False</td>\n",
       "      <td>False</td>\n",
       "      <td>Não aderiu ao plano</td>\n",
       "      <td>False</td>\n",
       "      <td>NaT</td>\n",
       "      <td>NaN</td>\n",
       "      <td>&lt;NA&gt;</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>4</th>\n",
       "      <td>9690</td>\n",
       "      <td>2</td>\n",
       "      <td>2023-08-17</td>\n",
       "      <td>2023-08-24</td>\n",
       "      <td>7</td>\n",
       "      <td>Até 7 dias</td>\n",
       "      <td>1</td>\n",
       "      <td>Até 10 atividades</td>\n",
       "      <td>False</td>\n",
       "      <td>False</td>\n",
       "      <td>Não aderiu ao plano</td>\n",
       "      <td>False</td>\n",
       "      <td>NaT</td>\n",
       "      <td>NaN</td>\n",
       "      <td>&lt;NA&gt;</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>...</th>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>978</th>\n",
       "      <td>9011</td>\n",
       "      <td>0</td>\n",
       "      <td>2023-08-01</td>\n",
       "      <td>2023-10-11</td>\n",
       "      <td>71</td>\n",
       "      <td>Acima de 14 dias</td>\n",
       "      <td>0</td>\n",
       "      <td>Não realizou atividades</td>\n",
       "      <td>True</td>\n",
       "      <td>True</td>\n",
       "      <td>Concluído</td>\n",
       "      <td>False</td>\n",
       "      <td>NaT</td>\n",
       "      <td>NaN</td>\n",
       "      <td>&lt;NA&gt;</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>979</th>\n",
       "      <td>11180</td>\n",
       "      <td>0</td>\n",
       "      <td>2023-09-27</td>\n",
       "      <td>2023-10-10</td>\n",
       "      <td>13</td>\n",
       "      <td>Entre 8 e 14 dias</td>\n",
       "      <td>0</td>\n",
       "      <td>Não realizou atividades</td>\n",
       "      <td>True</td>\n",
       "      <td>True</td>\n",
       "      <td>Concluído</td>\n",
       "      <td>True</td>\n",
       "      <td>2023-10-10</td>\n",
       "      <td>active</td>\n",
       "      <td>13</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>980</th>\n",
       "      <td>11146</td>\n",
       "      <td>2</td>\n",
       "      <td>2023-09-26</td>\n",
       "      <td>2023-10-17</td>\n",
       "      <td>21</td>\n",
       "      <td>Acima de 14 dias</td>\n",
       "      <td>0</td>\n",
       "      <td>Não realizou atividades</td>\n",
       "      <td>True</td>\n",
       "      <td>True</td>\n",
       "      <td>Concluído</td>\n",
       "      <td>False</td>\n",
       "      <td>NaT</td>\n",
       "      <td>NaN</td>\n",
       "      <td>&lt;NA&gt;</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>981</th>\n",
       "      <td>10314</td>\n",
       "      <td>0</td>\n",
       "      <td>2023-09-05</td>\n",
       "      <td>2023-10-17</td>\n",
       "      <td>42</td>\n",
       "      <td>Acima de 14 dias</td>\n",
       "      <td>1</td>\n",
       "      <td>Até 10 atividades</td>\n",
       "      <td>True</td>\n",
       "      <td>True</td>\n",
       "      <td>Concluído</td>\n",
       "      <td>True</td>\n",
       "      <td>2023-10-17</td>\n",
       "      <td>active</td>\n",
       "      <td>42</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>982</th>\n",
       "      <td>11031</td>\n",
       "      <td>0</td>\n",
       "      <td>2023-09-23</td>\n",
       "      <td>2023-10-18</td>\n",
       "      <td>25</td>\n",
       "      <td>Acima de 14 dias</td>\n",
       "      <td>7</td>\n",
       "      <td>Até 10 atividades</td>\n",
       "      <td>True</td>\n",
       "      <td>False</td>\n",
       "      <td>Reprovado</td>\n",
       "      <td>True</td>\n",
       "      <td>2023-10-18</td>\n",
       "      <td>canceled</td>\n",
       "      <td>25</td>\n",
       "    </tr>\n",
       "  </tbody>\n",
       "</table>\n",
       "<p>983 rows × 15 columns</p>\n",
       "</div>"
      ],
      "text/plain": [
       "     id_clinica  id_canal data_inicio_trial data_fim_trial  num_dias_trial  \\\n",
       "0          9825         0        2023-08-21     2023-08-25               4   \n",
       "1          9984         1        2023-08-24     2023-08-31               7   \n",
       "2          9986         1        2023-08-24     2023-09-14              21   \n",
       "3          9988         1        2023-08-24     2023-08-31               7   \n",
       "4          9690         2        2023-08-17     2023-08-24               7   \n",
       "..          ...       ...               ...            ...             ...   \n",
       "978        9011         0        2023-08-01     2023-10-11              71   \n",
       "979       11180         0        2023-09-27     2023-10-10              13   \n",
       "980       11146         2        2023-09-26     2023-10-17              21   \n",
       "981       10314         0        2023-09-05     2023-10-17              42   \n",
       "982       11031         0        2023-09-23     2023-10-18              25   \n",
       "\n",
       "    intervalo_duracao_trial  total_atividades_realizadas  \\\n",
       "0                Até 7 dias                          173   \n",
       "1                Até 7 dias                           14   \n",
       "2          Acima de 14 dias                            4   \n",
       "3                Até 7 dias                            1   \n",
       "4                Até 7 dias                            1   \n",
       "..                      ...                          ...   \n",
       "978        Acima de 14 dias                            0   \n",
       "979       Entre 8 e 14 dias                            0   \n",
       "980        Acima de 14 dias                            0   \n",
       "981        Acima de 14 dias                            1   \n",
       "982        Acima de 14 dias                            7   \n",
       "\n",
       "     intervalo_nro_atividades  solicitou_credenciamento  \\\n",
       "0      Acima de 50 atividades                      True   \n",
       "1    Entre 11 e 20 atividades                      True   \n",
       "2           Até 10 atividades                      True   \n",
       "3           Até 10 atividades                     False   \n",
       "4           Até 10 atividades                     False   \n",
       "..                        ...                       ...   \n",
       "978   Não realizou atividades                      True   \n",
       "979   Não realizou atividades                      True   \n",
       "980   Não realizou atividades                      True   \n",
       "981         Até 10 atividades                      True   \n",
       "982         Até 10 atividades                      True   \n",
       "\n",
       "     credenciamento_aprovado credenciamento_status  conversao data_assinatura  \\\n",
       "0                       True             Concluído       True      2023-08-25   \n",
       "1                       True             Concluído      False             NaT   \n",
       "2                       True             Concluído      False             NaT   \n",
       "3                      False   Não aderiu ao plano      False             NaT   \n",
       "4                      False   Não aderiu ao plano      False             NaT   \n",
       "..                       ...                   ...        ...             ...   \n",
       "978                     True             Concluído      False             NaT   \n",
       "979                     True             Concluído       True      2023-10-10   \n",
       "980                     True             Concluído      False             NaT   \n",
       "981                     True             Concluído       True      2023-10-17   \n",
       "982                    False             Reprovado       True      2023-10-18   \n",
       "\n",
       "    status_assinatura  num_dias_para_assinatura  \n",
       "0              active                         4  \n",
       "1                 NaN                      <NA>  \n",
       "2                 NaN                      <NA>  \n",
       "3                 NaN                      <NA>  \n",
       "4                 NaN                      <NA>  \n",
       "..                ...                       ...  \n",
       "978               NaN                      <NA>  \n",
       "979            active                        13  \n",
       "980               NaN                      <NA>  \n",
       "981            active                        42  \n",
       "982          canceled                        25  \n",
       "\n",
       "[983 rows x 15 columns]"
      ]
     },
     "execution_count": 268,
     "metadata": {},
     "output_type": "execute_result"
    }
   ],
   "source": [
    "# Ajustes para exportar para a tabela no Postgres.\n",
    "# Renomenando as colunas\n",
    "trial_fato.rename(columns={'CLINIC_ID':'id_clinica', 'ID_MARKETING_ATTRIBUITION_CHANNEL_GROUP': 'id_canal', 'TRIAL_START_DATE':'data_inicio_trial',\n",
    "                           'TRIAL_END_DATE':'data_fim_trial', 'TRIAL_DURATION':'num_dias_trial', 'TOTAL_ATIVIDADES_VALIDAS': 'total_atividades_realizadas',\n",
    "                           'HAS_ASKED_FOR_ACCREDITATION':'solicitou_credenciamento', 'IS_ACCREDITATION_APPROVED':'credenciamento_aprovado',\n",
    "                            'CLINIC_ACCREDITATION_STATUS':'credenciamento_status',\n",
    "                           'CLINICA_CONVERTIDA':'conversao', 'SUBSCRIPTION_START_DATE': 'data_assinatura', 'SUBSCRIPTION_STATUS':'status_assinatura',\n",
    "                             'NUM_DIAS_PARA_ASSINATURA': 'num_dias_para_assinatura', 'TRIAL_DURATION_INTERVAL':'intervalo_duracao_trial', \n",
    "                             'FAIXA_NRO_ATIVIDADES':'intervalo_nro_atividades'},\n",
    "                           inplace=True)\n",
    "trial_fato = trial_fato[['id_clinica','id_canal','data_inicio_trial','data_fim_trial','num_dias_trial', 'intervalo_duracao_trial',\n",
    "                         'total_atividades_realizadas','intervalo_nro_atividades', \n",
    "                         'solicitou_credenciamento','credenciamento_aprovado','credenciamento_status',\n",
    "                         'conversao','data_assinatura','status_assinatura','num_dias_para_assinatura']]\n",
    "trial_fato"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 269,
   "metadata": {},
   "outputs": [
    {
     "name": "stdout",
     "output_type": "stream",
     "text": [
      "<class 'pandas.core.frame.DataFrame'>\n",
      "RangeIndex: 983 entries, 0 to 982\n",
      "Data columns (total 15 columns):\n",
      " #   Column                       Non-Null Count  Dtype         \n",
      "---  ------                       --------------  -----         \n",
      " 0   id_clinica                   983 non-null    int64         \n",
      " 1   id_canal                     983 non-null    int64         \n",
      " 2   data_inicio_trial            983 non-null    datetime64[ns]\n",
      " 3   data_fim_trial               983 non-null    datetime64[ns]\n",
      " 4   num_dias_trial               983 non-null    int64         \n",
      " 5   intervalo_duracao_trial      983 non-null    object        \n",
      " 6   total_atividades_realizadas  983 non-null    Int64         \n",
      " 7   intervalo_nro_atividades     983 non-null    object        \n",
      " 8   solicitou_credenciamento     983 non-null    bool          \n",
      " 9   credenciamento_aprovado      983 non-null    bool          \n",
      " 10  credenciamento_status        983 non-null    object        \n",
      " 11  conversao                    983 non-null    bool          \n",
      " 12  data_assinatura              270 non-null    datetime64[ns]\n",
      " 13  status_assinatura            270 non-null    object        \n",
      " 14  num_dias_para_assinatura     270 non-null    Int64         \n",
      "dtypes: Int64(2), bool(3), datetime64[ns](3), int64(3), object(4)\n",
      "memory usage: 97.1+ KB\n"
     ]
    }
   ],
   "source": [
    "trial_fato.info()"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 270,
   "metadata": {},
   "outputs": [],
   "source": [
    "# Alterar o tipo de dado das colunas boolean para str.\n",
    "trial_fato['solicitou_credenciamento'] = trial_fato['solicitou_credenciamento'].astype('str')\n",
    "trial_fato['credenciamento_aprovado'] = trial_fato['credenciamento_aprovado'].astype('str')\n",
    "trial_fato['conversao'] = trial_fato['conversao'].astype('str')"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 271,
   "metadata": {},
   "outputs": [
    {
     "name": "stdout",
     "output_type": "stream",
     "text": [
      "<class 'pandas.core.frame.DataFrame'>\n",
      "RangeIndex: 983 entries, 0 to 982\n",
      "Data columns (total 15 columns):\n",
      " #   Column                       Non-Null Count  Dtype         \n",
      "---  ------                       --------------  -----         \n",
      " 0   id_clinica                   983 non-null    int64         \n",
      " 1   id_canal                     983 non-null    int64         \n",
      " 2   data_inicio_trial            983 non-null    datetime64[ns]\n",
      " 3   data_fim_trial               983 non-null    datetime64[ns]\n",
      " 4   num_dias_trial               983 non-null    int64         \n",
      " 5   intervalo_duracao_trial      983 non-null    object        \n",
      " 6   total_atividades_realizadas  983 non-null    Int64         \n",
      " 7   intervalo_nro_atividades     983 non-null    object        \n",
      " 8   solicitou_credenciamento     983 non-null    object        \n",
      " 9   credenciamento_aprovado      983 non-null    object        \n",
      " 10  credenciamento_status        983 non-null    object        \n",
      " 11  conversao                    983 non-null    object        \n",
      " 12  data_assinatura              270 non-null    datetime64[ns]\n",
      " 13  status_assinatura            270 non-null    object        \n",
      " 14  num_dias_para_assinatura     270 non-null    Int64         \n",
      "dtypes: Int64(2), datetime64[ns](3), int64(3), object(7)\n",
      "memory usage: 117.2+ KB\n"
     ]
    }
   ],
   "source": [
    "trial_fato.info()"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 272,
   "metadata": {},
   "outputs": [
    {
     "data": {
      "text/html": [
       "<div>\n",
       "<style scoped>\n",
       "    .dataframe tbody tr th:only-of-type {\n",
       "        vertical-align: middle;\n",
       "    }\n",
       "\n",
       "    .dataframe tbody tr th {\n",
       "        vertical-align: top;\n",
       "    }\n",
       "\n",
       "    .dataframe thead th {\n",
       "        text-align: right;\n",
       "    }\n",
       "</style>\n",
       "<table border=\"1\" class=\"dataframe\">\n",
       "  <thead>\n",
       "    <tr style=\"text-align: right;\">\n",
       "      <th></th>\n",
       "      <th>id_clinica</th>\n",
       "      <th>id_canal</th>\n",
       "      <th>data_inicio_trial</th>\n",
       "      <th>data_fim_trial</th>\n",
       "      <th>num_dias_trial</th>\n",
       "      <th>intervalo_duracao_trial</th>\n",
       "      <th>total_atividades_realizadas</th>\n",
       "      <th>intervalo_nro_atividades</th>\n",
       "      <th>solicitou_credenciamento</th>\n",
       "      <th>credenciamento_aprovado</th>\n",
       "      <th>credenciamento_status</th>\n",
       "      <th>conversao</th>\n",
       "      <th>data_assinatura</th>\n",
       "      <th>status_assinatura</th>\n",
       "      <th>num_dias_para_assinatura</th>\n",
       "    </tr>\n",
       "  </thead>\n",
       "  <tbody>\n",
       "    <tr>\n",
       "      <th>0</th>\n",
       "      <td>9825</td>\n",
       "      <td>0</td>\n",
       "      <td>2023-08-21</td>\n",
       "      <td>2023-08-25</td>\n",
       "      <td>4</td>\n",
       "      <td>Até 7 dias</td>\n",
       "      <td>173</td>\n",
       "      <td>Acima de 50 atividades</td>\n",
       "      <td>Sim</td>\n",
       "      <td>Sim</td>\n",
       "      <td>Concluído</td>\n",
       "      <td>Sim</td>\n",
       "      <td>2023-08-25</td>\n",
       "      <td>active</td>\n",
       "      <td>4</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>1</th>\n",
       "      <td>9984</td>\n",
       "      <td>1</td>\n",
       "      <td>2023-08-24</td>\n",
       "      <td>2023-08-31</td>\n",
       "      <td>7</td>\n",
       "      <td>Até 7 dias</td>\n",
       "      <td>14</td>\n",
       "      <td>Entre 11 e 20 atividades</td>\n",
       "      <td>Sim</td>\n",
       "      <td>Sim</td>\n",
       "      <td>Concluído</td>\n",
       "      <td>Não</td>\n",
       "      <td>NaT</td>\n",
       "      <td>NaN</td>\n",
       "      <td>&lt;NA&gt;</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>2</th>\n",
       "      <td>9986</td>\n",
       "      <td>1</td>\n",
       "      <td>2023-08-24</td>\n",
       "      <td>2023-09-14</td>\n",
       "      <td>21</td>\n",
       "      <td>Acima de 14 dias</td>\n",
       "      <td>4</td>\n",
       "      <td>Até 10 atividades</td>\n",
       "      <td>Sim</td>\n",
       "      <td>Sim</td>\n",
       "      <td>Concluído</td>\n",
       "      <td>Não</td>\n",
       "      <td>NaT</td>\n",
       "      <td>NaN</td>\n",
       "      <td>&lt;NA&gt;</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>3</th>\n",
       "      <td>9988</td>\n",
       "      <td>1</td>\n",
       "      <td>2023-08-24</td>\n",
       "      <td>2023-08-31</td>\n",
       "      <td>7</td>\n",
       "      <td>Até 7 dias</td>\n",
       "      <td>1</td>\n",
       "      <td>Até 10 atividades</td>\n",
       "      <td>Não</td>\n",
       "      <td>Não</td>\n",
       "      <td>Não aderiu ao plano</td>\n",
       "      <td>Não</td>\n",
       "      <td>NaT</td>\n",
       "      <td>NaN</td>\n",
       "      <td>&lt;NA&gt;</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>4</th>\n",
       "      <td>9690</td>\n",
       "      <td>2</td>\n",
       "      <td>2023-08-17</td>\n",
       "      <td>2023-08-24</td>\n",
       "      <td>7</td>\n",
       "      <td>Até 7 dias</td>\n",
       "      <td>1</td>\n",
       "      <td>Até 10 atividades</td>\n",
       "      <td>Não</td>\n",
       "      <td>Não</td>\n",
       "      <td>Não aderiu ao plano</td>\n",
       "      <td>Não</td>\n",
       "      <td>NaT</td>\n",
       "      <td>NaN</td>\n",
       "      <td>&lt;NA&gt;</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>...</th>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>978</th>\n",
       "      <td>9011</td>\n",
       "      <td>0</td>\n",
       "      <td>2023-08-01</td>\n",
       "      <td>2023-10-11</td>\n",
       "      <td>71</td>\n",
       "      <td>Acima de 14 dias</td>\n",
       "      <td>0</td>\n",
       "      <td>Não realizou atividades</td>\n",
       "      <td>Sim</td>\n",
       "      <td>Sim</td>\n",
       "      <td>Concluído</td>\n",
       "      <td>Não</td>\n",
       "      <td>NaT</td>\n",
       "      <td>NaN</td>\n",
       "      <td>&lt;NA&gt;</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>979</th>\n",
       "      <td>11180</td>\n",
       "      <td>0</td>\n",
       "      <td>2023-09-27</td>\n",
       "      <td>2023-10-10</td>\n",
       "      <td>13</td>\n",
       "      <td>Entre 8 e 14 dias</td>\n",
       "      <td>0</td>\n",
       "      <td>Não realizou atividades</td>\n",
       "      <td>Sim</td>\n",
       "      <td>Sim</td>\n",
       "      <td>Concluído</td>\n",
       "      <td>Sim</td>\n",
       "      <td>2023-10-10</td>\n",
       "      <td>active</td>\n",
       "      <td>13</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>980</th>\n",
       "      <td>11146</td>\n",
       "      <td>2</td>\n",
       "      <td>2023-09-26</td>\n",
       "      <td>2023-10-17</td>\n",
       "      <td>21</td>\n",
       "      <td>Acima de 14 dias</td>\n",
       "      <td>0</td>\n",
       "      <td>Não realizou atividades</td>\n",
       "      <td>Sim</td>\n",
       "      <td>Sim</td>\n",
       "      <td>Concluído</td>\n",
       "      <td>Não</td>\n",
       "      <td>NaT</td>\n",
       "      <td>NaN</td>\n",
       "      <td>&lt;NA&gt;</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>981</th>\n",
       "      <td>10314</td>\n",
       "      <td>0</td>\n",
       "      <td>2023-09-05</td>\n",
       "      <td>2023-10-17</td>\n",
       "      <td>42</td>\n",
       "      <td>Acima de 14 dias</td>\n",
       "      <td>1</td>\n",
       "      <td>Até 10 atividades</td>\n",
       "      <td>Sim</td>\n",
       "      <td>Sim</td>\n",
       "      <td>Concluído</td>\n",
       "      <td>Sim</td>\n",
       "      <td>2023-10-17</td>\n",
       "      <td>active</td>\n",
       "      <td>42</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>982</th>\n",
       "      <td>11031</td>\n",
       "      <td>0</td>\n",
       "      <td>2023-09-23</td>\n",
       "      <td>2023-10-18</td>\n",
       "      <td>25</td>\n",
       "      <td>Acima de 14 dias</td>\n",
       "      <td>7</td>\n",
       "      <td>Até 10 atividades</td>\n",
       "      <td>Sim</td>\n",
       "      <td>Não</td>\n",
       "      <td>Reprovado</td>\n",
       "      <td>Sim</td>\n",
       "      <td>2023-10-18</td>\n",
       "      <td>canceled</td>\n",
       "      <td>25</td>\n",
       "    </tr>\n",
       "  </tbody>\n",
       "</table>\n",
       "<p>983 rows × 15 columns</p>\n",
       "</div>"
      ],
      "text/plain": [
       "     id_clinica  id_canal data_inicio_trial data_fim_trial  num_dias_trial  \\\n",
       "0          9825         0        2023-08-21     2023-08-25               4   \n",
       "1          9984         1        2023-08-24     2023-08-31               7   \n",
       "2          9986         1        2023-08-24     2023-09-14              21   \n",
       "3          9988         1        2023-08-24     2023-08-31               7   \n",
       "4          9690         2        2023-08-17     2023-08-24               7   \n",
       "..          ...       ...               ...            ...             ...   \n",
       "978        9011         0        2023-08-01     2023-10-11              71   \n",
       "979       11180         0        2023-09-27     2023-10-10              13   \n",
       "980       11146         2        2023-09-26     2023-10-17              21   \n",
       "981       10314         0        2023-09-05     2023-10-17              42   \n",
       "982       11031         0        2023-09-23     2023-10-18              25   \n",
       "\n",
       "    intervalo_duracao_trial  total_atividades_realizadas  \\\n",
       "0                Até 7 dias                          173   \n",
       "1                Até 7 dias                           14   \n",
       "2          Acima de 14 dias                            4   \n",
       "3                Até 7 dias                            1   \n",
       "4                Até 7 dias                            1   \n",
       "..                      ...                          ...   \n",
       "978        Acima de 14 dias                            0   \n",
       "979       Entre 8 e 14 dias                            0   \n",
       "980        Acima de 14 dias                            0   \n",
       "981        Acima de 14 dias                            1   \n",
       "982        Acima de 14 dias                            7   \n",
       "\n",
       "     intervalo_nro_atividades solicitou_credenciamento  \\\n",
       "0      Acima de 50 atividades                      Sim   \n",
       "1    Entre 11 e 20 atividades                      Sim   \n",
       "2           Até 10 atividades                      Sim   \n",
       "3           Até 10 atividades                      Não   \n",
       "4           Até 10 atividades                      Não   \n",
       "..                        ...                      ...   \n",
       "978   Não realizou atividades                      Sim   \n",
       "979   Não realizou atividades                      Sim   \n",
       "980   Não realizou atividades                      Sim   \n",
       "981         Até 10 atividades                      Sim   \n",
       "982         Até 10 atividades                      Sim   \n",
       "\n",
       "    credenciamento_aprovado credenciamento_status conversao data_assinatura  \\\n",
       "0                       Sim             Concluído       Sim      2023-08-25   \n",
       "1                       Sim             Concluído       Não             NaT   \n",
       "2                       Sim             Concluído       Não             NaT   \n",
       "3                       Não   Não aderiu ao plano       Não             NaT   \n",
       "4                       Não   Não aderiu ao plano       Não             NaT   \n",
       "..                      ...                   ...       ...             ...   \n",
       "978                     Sim             Concluído       Não             NaT   \n",
       "979                     Sim             Concluído       Sim      2023-10-10   \n",
       "980                     Sim             Concluído       Não             NaT   \n",
       "981                     Sim             Concluído       Sim      2023-10-17   \n",
       "982                     Não             Reprovado       Sim      2023-10-18   \n",
       "\n",
       "    status_assinatura  num_dias_para_assinatura  \n",
       "0              active                         4  \n",
       "1                 NaN                      <NA>  \n",
       "2                 NaN                      <NA>  \n",
       "3                 NaN                      <NA>  \n",
       "4                 NaN                      <NA>  \n",
       "..                ...                       ...  \n",
       "978               NaN                      <NA>  \n",
       "979            active                        13  \n",
       "980               NaN                      <NA>  \n",
       "981            active                        42  \n",
       "982          canceled                        25  \n",
       "\n",
       "[983 rows x 15 columns]"
      ]
     },
     "execution_count": 272,
     "metadata": {},
     "output_type": "execute_result"
    }
   ],
   "source": [
    "# Alterar os valores True -> Sim, False -> Não.\n",
    "trial_fato['solicitou_credenciamento'] = np.where(trial_fato['solicitou_credenciamento'] == 'True', 'Sim', 'Não')\n",
    "trial_fato['credenciamento_aprovado'] = np.where(trial_fato['credenciamento_aprovado'] == 'True', 'Sim', 'Não')\n",
    "trial_fato['conversao'] = np.where(trial_fato['conversao'] == 'True', 'Sim', 'Não')\n",
    "trial_fato"
   ]
  },
  {
   "cell_type": "markdown",
   "metadata": {},
   "source": [
    "* #### Postgres"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 273,
   "metadata": {},
   "outputs": [
    {
     "data": {
      "text/plain": [
       "True"
      ]
     },
     "execution_count": 273,
     "metadata": {},
     "output_type": "execute_result"
    }
   ],
   "source": [
    "# Carrega as variaveis de ambiente.\n",
    "load_dotenv(encoding=\"utf-8\", override=True)\n"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 274,
   "metadata": {},
   "outputs": [],
   "source": [
    "# Parametros para conexão no PostgreSQL\n",
    "url = {\"username\" : os.getenv(\"USUARIO\"), \"password\" : os.getenv(\"PWD\"), \"host\" : \"localhost\", \"port\" : 5433, \"database\" : os.getenv(\"DB\")}"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 275,
   "metadata": {},
   "outputs": [],
   "source": [
    "# função para lidar e  analisar psycopg2 exceptions\n",
    "def show_psycopg2_exception(err):\n",
    "    # coleta detalhes sore a exception\n",
    "    err_type, err_obj, traceback = sys.exc_info()    \n",
    "    # pega a linha quando a exception ocorrer\n",
    "    line_n = traceback.tb_lineno    \n",
    "    # print the connect() error\n",
    "    print (\"\\npsycopg2 ERROR:\", err, \"on line number:\", line_n)\n",
    "    print (\"psycopg2 traceback:\", traceback, \"-- type:\", err_type) \n",
    "    # psycopg2 extensions.Diagnostics object attribute\n",
    "    print (\"\\nextensions.Diagnostics:\", err.diag)    \n",
    "    # print the pgcode and pgerror exceptions\n",
    "    print (\"pgerror:\", err.pgerror)\n",
    "    print (\"pgcode:\", err.pgcode, \"\\n\")"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 276,
   "metadata": {},
   "outputs": [],
   "source": [
    "def conn_pg(url):\n",
    "    try:\n",
    "        print('Conectando-se ao PostgreSQL...........')\n",
    "        conn_pg = URL.create(\"postgresql+psycopg2\", **url)\n",
    "        engine_pg = create_engine(conn_pg)\n",
    "        print(\"Conexão bem-sucedida..................\")\n",
    "    except OperationalError as err:\n",
    "        # passando exception para função\n",
    "        show_psycopg2_exception(err)        \n",
    "        # setando conn_pg  = 'None' em caso de erro\n",
    "        conn_pg = None\n",
    "    return engine_pg       "
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 277,
   "metadata": {},
   "outputs": [
    {
     "name": "stdout",
     "output_type": "stream",
     "text": [
      "Conectando-se ao PostgreSQL...........\n",
      "Conexão bem-sucedida..................\n"
     ]
    }
   ],
   "source": [
    "engine_pg = conn_pg(url)"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 278,
   "metadata": {},
   "outputs": [
    {
     "data": {
      "text/plain": [
       "Engine(postgresql+psycopg2://postgres:***@localhost:5433/aquisicao_clinicas_star_schema)"
      ]
     },
     "execution_count": 278,
     "metadata": {},
     "output_type": "execute_result"
    }
   ],
   "source": [
    "engine_pg"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 281,
   "metadata": {},
   "outputs": [],
   "source": [
    "def select_pg(engine, table):\n",
    "    try:\n",
    "        with engine.begin() as conn:\n",
    "            df = pd.read_sql_query(f'select * from {table}', conn)\n",
    "            return df\n",
    "    except OperationalError as err:\n",
    "        df = None\n",
    "        # passando exception para função\n",
    "        show_psycopg2_exception(err) "
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 282,
   "metadata": {},
   "outputs": [
    {
     "data": {
      "text/html": [
       "<div>\n",
       "<style scoped>\n",
       "    .dataframe tbody tr th:only-of-type {\n",
       "        vertical-align: middle;\n",
       "    }\n",
       "\n",
       "    .dataframe tbody tr th {\n",
       "        vertical-align: top;\n",
       "    }\n",
       "\n",
       "    .dataframe thead th {\n",
       "        text-align: right;\n",
       "    }\n",
       "</style>\n",
       "<table border=\"1\" class=\"dataframe\">\n",
       "  <thead>\n",
       "    <tr style=\"text-align: right;\">\n",
       "      <th></th>\n",
       "      <th>id_trial</th>\n",
       "      <th>id_clinica</th>\n",
       "      <th>id_canal</th>\n",
       "      <th>data_inicio_trial</th>\n",
       "      <th>data_fim_trial</th>\n",
       "      <th>num_dias_trial</th>\n",
       "      <th>intervalo_duracao_trial</th>\n",
       "      <th>total_atividades_realizadas</th>\n",
       "      <th>intervalo_nro_atividades</th>\n",
       "      <th>solicitou_credenciamento</th>\n",
       "      <th>credenciamento_aprovado</th>\n",
       "      <th>credenciamento_status</th>\n",
       "      <th>conversao</th>\n",
       "      <th>data_assinatura</th>\n",
       "      <th>status_assinatura</th>\n",
       "      <th>num_dias_para_assinatura</th>\n",
       "    </tr>\n",
       "  </thead>\n",
       "  <tbody>\n",
       "  </tbody>\n",
       "</table>\n",
       "</div>"
      ],
      "text/plain": [
       "Empty DataFrame\n",
       "Columns: [id_trial, id_clinica, id_canal, data_inicio_trial, data_fim_trial, num_dias_trial, intervalo_duracao_trial, total_atividades_realizadas, intervalo_nro_atividades, solicitou_credenciamento, credenciamento_aprovado, credenciamento_status, conversao, data_assinatura, status_assinatura, num_dias_para_assinatura]\n",
       "Index: []"
      ]
     },
     "execution_count": 282,
     "metadata": {},
     "output_type": "execute_result"
    }
   ],
   "source": [
    "select_pg(engine_pg, 'trial_fato')"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 283,
   "metadata": {},
   "outputs": [],
   "source": [
    "def insert_pg(engine, df, table):\n",
    "    try:\n",
    "        with engine.begin() as conn:\n",
    "            df.to_sql(f'{table}', con=engine, index=False, if_exists='append',chunksize = 1000)\n",
    "            print(f\"Dados inseridos na tabela {table} com sucesso...\")\n",
    "    except (OperationalError, IntegrityError) as err:\n",
    "        # passando exception para função\n",
    "        show_psycopg2_exception(err) "
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 284,
   "metadata": {},
   "outputs": [
    {
     "data": {
      "text/html": [
       "<div>\n",
       "<style scoped>\n",
       "    .dataframe tbody tr th:only-of-type {\n",
       "        vertical-align: middle;\n",
       "    }\n",
       "\n",
       "    .dataframe tbody tr th {\n",
       "        vertical-align: top;\n",
       "    }\n",
       "\n",
       "    .dataframe thead th {\n",
       "        text-align: right;\n",
       "    }\n",
       "</style>\n",
       "<table border=\"1\" class=\"dataframe\">\n",
       "  <thead>\n",
       "    <tr style=\"text-align: right;\">\n",
       "      <th></th>\n",
       "      <th>id_funcionalidade</th>\n",
       "      <th>nom_funcionalidade</th>\n",
       "    </tr>\n",
       "  </thead>\n",
       "  <tbody>\n",
       "    <tr>\n",
       "      <th>0</th>\n",
       "      <td>0</td>\n",
       "      <td>patient_management</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>1</th>\n",
       "      <td>1</td>\n",
       "      <td>scheduling</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>2</th>\n",
       "      <td>2</td>\n",
       "      <td>medical_record</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>3</th>\n",
       "      <td>3</td>\n",
       "      <td>anamnese</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>4</th>\n",
       "      <td>4</td>\n",
       "      <td>user_management</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>5</th>\n",
       "      <td>5</td>\n",
       "      <td>budget_management</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>6</th>\n",
       "      <td>6</td>\n",
       "      <td>credit_check</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>7</th>\n",
       "      <td>7</td>\n",
       "      <td>bnpl</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>8</th>\n",
       "      <td>8</td>\n",
       "      <td>documents_and_files</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>9</th>\n",
       "      <td>9</td>\n",
       "      <td>revenue_management</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>10</th>\n",
       "      <td>10</td>\n",
       "      <td>payment_book</td>\n",
       "    </tr>\n",
       "  </tbody>\n",
       "</table>\n",
       "</div>"
      ],
      "text/plain": [
       "    id_funcionalidade   nom_funcionalidade\n",
       "0                   0   patient_management\n",
       "1                   1           scheduling\n",
       "2                   2       medical_record\n",
       "3                   3             anamnese\n",
       "4                   4      user_management\n",
       "5                   5    budget_management\n",
       "6                   6         credit_check\n",
       "7                   7                 bnpl\n",
       "8                   8  documents_and_files\n",
       "9                   9   revenue_management\n",
       "10                 10         payment_book"
      ]
     },
     "execution_count": 284,
     "metadata": {},
     "output_type": "execute_result"
    }
   ],
   "source": [
    "funcionalidade_dim"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 285,
   "metadata": {},
   "outputs": [
    {
     "name": "stdout",
     "output_type": "stream",
     "text": [
      "Dados inseridos na tabela funcionalidade_dim com sucesso...\n"
     ]
    }
   ],
   "source": [
    "insert_pg(engine_pg, funcionalidade_dim, 'funcionalidade_dim')"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 286,
   "metadata": {},
   "outputs": [
    {
     "data": {
      "text/html": [
       "<div>\n",
       "<style scoped>\n",
       "    .dataframe tbody tr th:only-of-type {\n",
       "        vertical-align: middle;\n",
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       "\n",
       "    .dataframe tbody tr th {\n",
       "        vertical-align: top;\n",
       "    }\n",
       "\n",
       "    .dataframe thead th {\n",
       "        text-align: right;\n",
       "    }\n",
       "</style>\n",
       "<table border=\"1\" class=\"dataframe\">\n",
       "  <thead>\n",
       "    <tr style=\"text-align: right;\">\n",
       "      <th></th>\n",
       "      <th>id_funcionalidade</th>\n",
       "      <th>nom_funcionalidade</th>\n",
       "    </tr>\n",
       "  </thead>\n",
       "  <tbody>\n",
       "    <tr>\n",
       "      <th>0</th>\n",
       "      <td>0</td>\n",
       "      <td>patient_management</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>1</th>\n",
       "      <td>1</td>\n",
       "      <td>scheduling</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>2</th>\n",
       "      <td>2</td>\n",
       "      <td>medical_record</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>3</th>\n",
       "      <td>3</td>\n",
       "      <td>anamnese</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>4</th>\n",
       "      <td>4</td>\n",
       "      <td>user_management</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>5</th>\n",
       "      <td>5</td>\n",
       "      <td>budget_management</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>6</th>\n",
       "      <td>6</td>\n",
       "      <td>credit_check</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>7</th>\n",
       "      <td>7</td>\n",
       "      <td>bnpl</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>8</th>\n",
       "      <td>8</td>\n",
       "      <td>documents_and_files</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>9</th>\n",
       "      <td>9</td>\n",
       "      <td>revenue_management</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>10</th>\n",
       "      <td>10</td>\n",
       "      <td>payment_book</td>\n",
       "    </tr>\n",
       "  </tbody>\n",
       "</table>\n",
       "</div>"
      ],
      "text/plain": [
       "    id_funcionalidade   nom_funcionalidade\n",
       "0                   0   patient_management\n",
       "1                   1           scheduling\n",
       "2                   2       medical_record\n",
       "3                   3             anamnese\n",
       "4                   4      user_management\n",
       "5                   5    budget_management\n",
       "6                   6         credit_check\n",
       "7                   7                 bnpl\n",
       "8                   8  documents_and_files\n",
       "9                   9   revenue_management\n",
       "10                 10         payment_book"
      ]
     },
     "execution_count": 286,
     "metadata": {},
     "output_type": "execute_result"
    }
   ],
   "source": [
    "select_pg(engine_pg, 'funcionalidade_dim')"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 287,
   "metadata": {},
   "outputs": [
    {
     "data": {
      "text/html": [
       "<div>\n",
       "<style scoped>\n",
       "    .dataframe tbody tr th:only-of-type {\n",
       "        vertical-align: middle;\n",
       "    }\n",
       "\n",
       "    .dataframe tbody tr th {\n",
       "        vertical-align: top;\n",
       "    }\n",
       "\n",
       "    .dataframe thead th {\n",
       "        text-align: right;\n",
       "    }\n",
       "</style>\n",
       "<table border=\"1\" class=\"dataframe\">\n",
       "  <thead>\n",
       "    <tr style=\"text-align: right;\">\n",
       "      <th></th>\n",
       "      <th>MARKETING_ATTRIBUITION_CHANNEL_GROUP</th>\n",
       "      <th>ID_MARKETING_ATTRIBUITION_CHANNEL_GROUP</th>\n",
       "    </tr>\n",
       "  </thead>\n",
       "  <tbody>\n",
       "    <tr>\n",
       "      <th>0</th>\n",
       "      <td>Paid - meta</td>\n",
       "      <td>0</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>1</th>\n",
       "      <td>Paid - google</td>\n",
       "      <td>1</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>2</th>\n",
       "      <td>Other</td>\n",
       "      <td>2</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>3</th>\n",
       "      <td>Site ou Indicação Interna</td>\n",
       "      <td>3</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>4</th>\n",
       "      <td>Organic</td>\n",
       "      <td>4</td>\n",
       "    </tr>\n",
       "  </tbody>\n",
       "</table>\n",
       "</div>"
      ],
      "text/plain": [
       "  MARKETING_ATTRIBUITION_CHANNEL_GROUP  \\\n",
       "0                          Paid - meta   \n",
       "1                        Paid - google   \n",
       "2                                Other   \n",
       "3            Site ou Indicação Interna   \n",
       "4                              Organic   \n",
       "\n",
       "   ID_MARKETING_ATTRIBUITION_CHANNEL_GROUP  \n",
       "0                                        0  \n",
       "1                                        1  \n",
       "2                                        2  \n",
       "3                                        3  \n",
       "4                                        4  "
      ]
     },
     "execution_count": 287,
     "metadata": {},
     "output_type": "execute_result"
    }
   ],
   "source": [
    "canal_marketing_dim"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 288,
   "metadata": {},
   "outputs": [
    {
     "data": {
      "text/html": [
       "<div>\n",
       "<style scoped>\n",
       "    .dataframe tbody tr th:only-of-type {\n",
       "        vertical-align: middle;\n",
       "    }\n",
       "\n",
       "    .dataframe tbody tr th {\n",
       "        vertical-align: top;\n",
       "    }\n",
       "\n",
       "    .dataframe thead th {\n",
       "        text-align: right;\n",
       "    }\n",
       "</style>\n",
       "<table border=\"1\" class=\"dataframe\">\n",
       "  <thead>\n",
       "    <tr style=\"text-align: right;\">\n",
       "      <th></th>\n",
       "      <th>nom_canal</th>\n",
       "      <th>id_canal</th>\n",
       "    </tr>\n",
       "  </thead>\n",
       "  <tbody>\n",
       "    <tr>\n",
       "      <th>0</th>\n",
       "      <td>Paid - meta</td>\n",
       "      <td>0</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>1</th>\n",
       "      <td>Paid - google</td>\n",
       "      <td>1</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>2</th>\n",
       "      <td>Other</td>\n",
       "      <td>2</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>3</th>\n",
       "      <td>Site ou Indicação Interna</td>\n",
       "      <td>3</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>4</th>\n",
       "      <td>Organic</td>\n",
       "      <td>4</td>\n",
       "    </tr>\n",
       "  </tbody>\n",
       "</table>\n",
       "</div>"
      ],
      "text/plain": [
       "                   nom_canal  id_canal\n",
       "0                Paid - meta         0\n",
       "1              Paid - google         1\n",
       "2                      Other         2\n",
       "3  Site ou Indicação Interna         3\n",
       "4                    Organic         4"
      ]
     },
     "execution_count": 288,
     "metadata": {},
     "output_type": "execute_result"
    }
   ],
   "source": [
    "# Ajustes para exportar para a tabela no Postgres.\n",
    "# Renomeando colunas\n",
    "canal_marketing_dim.rename(columns={'MARKETING_ATTRIBUITION_CHANNEL_GROUP':'nom_canal', 'ID_MARKETING_ATTRIBUITION_CHANNEL_GROUP':'id_canal'}, inplace=True)\n",
    "canal_marketing_dim"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 289,
   "metadata": {},
   "outputs": [
    {
     "name": "stdout",
     "output_type": "stream",
     "text": [
      "Dados inseridos na tabela canal_marketing_dim com sucesso...\n"
     ]
    }
   ],
   "source": [
    "insert_pg(engine_pg, canal_marketing_dim, 'canal_marketing_dim')"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 290,
   "metadata": {},
   "outputs": [
    {
     "data": {
      "text/html": [
       "<div>\n",
       "<style scoped>\n",
       "    .dataframe tbody tr th:only-of-type {\n",
       "        vertical-align: middle;\n",
       "    }\n",
       "\n",
       "    .dataframe tbody tr th {\n",
       "        vertical-align: top;\n",
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       "\n",
       "    .dataframe thead th {\n",
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       "</style>\n",
       "<table border=\"1\" class=\"dataframe\">\n",
       "  <thead>\n",
       "    <tr style=\"text-align: right;\">\n",
       "      <th></th>\n",
       "      <th>id_canal</th>\n",
       "      <th>nom_canal</th>\n",
       "    </tr>\n",
       "  </thead>\n",
       "  <tbody>\n",
       "    <tr>\n",
       "      <th>0</th>\n",
       "      <td>0</td>\n",
       "      <td>Paid - meta</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>1</th>\n",
       "      <td>1</td>\n",
       "      <td>Paid - google</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>2</th>\n",
       "      <td>2</td>\n",
       "      <td>Other</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>3</th>\n",
       "      <td>3</td>\n",
       "      <td>Site ou Indicação Interna</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>4</th>\n",
       "      <td>4</td>\n",
       "      <td>Organic</td>\n",
       "    </tr>\n",
       "  </tbody>\n",
       "</table>\n",
       "</div>"
      ],
      "text/plain": [
       "   id_canal                  nom_canal\n",
       "0         0                Paid - meta\n",
       "1         1              Paid - google\n",
       "2         2                      Other\n",
       "3         3  Site ou Indicação Interna\n",
       "4         4                    Organic"
      ]
     },
     "execution_count": 290,
     "metadata": {},
     "output_type": "execute_result"
    }
   ],
   "source": [
    "select_pg(engine_pg, 'canal_marketing_dim')"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 291,
   "metadata": {},
   "outputs": [
    {
     "data": {
      "text/html": [
       "<div>\n",
       "<style scoped>\n",
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       "\n",
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       "</style>\n",
       "<table border=\"1\" class=\"dataframe\">\n",
       "  <thead>\n",
       "    <tr style=\"text-align: right;\">\n",
       "      <th></th>\n",
       "      <th>id_clinica</th>\n",
       "      <th>data_cadastro</th>\n",
       "    </tr>\n",
       "  </thead>\n",
       "  <tbody>\n",
       "    <tr>\n",
       "      <th>0</th>\n",
       "      <td>9825</td>\n",
       "      <td>2023-08-21 09:14:34.763</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>1</th>\n",
       "      <td>9984</td>\n",
       "      <td>2023-08-24 19:40:58.432</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>5</th>\n",
       "      <td>9986</td>\n",
       "      <td>2023-08-24 20:31:43.062</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>7</th>\n",
       "      <td>9988</td>\n",
       "      <td>2023-08-24 22:04:10.022</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>9</th>\n",
       "      <td>9690</td>\n",
       "      <td>2023-08-17 04:33:00.786</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>...</th>\n",
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       "      <td>9011</td>\n",
       "      <td>2023-08-01 13:01:05.019</td>\n",
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       "    <tr>\n",
       "      <th>12395</th>\n",
       "      <td>11180</td>\n",
       "      <td>2023-09-27 14:01:04.040</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>12397</th>\n",
       "      <td>11146</td>\n",
       "      <td>2023-09-26 19:21:15.702</td>\n",
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       "    <tr>\n",
       "      <th>12399</th>\n",
       "      <td>10314</td>\n",
       "      <td>2023-09-05 01:05:51.799</td>\n",
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       "      <th>12401</th>\n",
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       "</table>\n",
       "<p>983 rows × 2 columns</p>\n",
       "</div>"
      ],
      "text/plain": [
       "       id_clinica           data_cadastro\n",
       "0            9825 2023-08-21 09:14:34.763\n",
       "1            9984 2023-08-24 19:40:58.432\n",
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       "9            9690 2023-08-17 04:33:00.786\n",
       "...           ...                     ...\n",
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       "12395       11180 2023-09-27 14:01:04.040\n",
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       "12399       10314 2023-09-05 01:05:51.799\n",
       "12401       11031 2023-09-23 20:03:38.288\n",
       "\n",
       "[983 rows x 2 columns]"
      ]
     },
     "execution_count": 291,
     "metadata": {},
     "output_type": "execute_result"
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   ],
   "source": [
    "clinica_dim"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 292,
   "metadata": {},
   "outputs": [
    {
     "name": "stdout",
     "output_type": "stream",
     "text": [
      "Dados inseridos na tabela clinica_dim com sucesso...\n"
     ]
    }
   ],
   "source": [
    "insert_pg(engine_pg, clinica_dim, 'clinica_dim')"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 293,
   "metadata": {},
   "outputs": [
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       "     id_clinica           data_cadastro\n",
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       "982       11031 2023-09-23 20:03:38.288\n",
       "\n",
       "[983 rows x 2 columns]"
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     "execution_count": 293,
     "metadata": {},
     "output_type": "execute_result"
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   "source": [
    "select_pg(engine_pg, 'clinica_dim')"
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  {
   "cell_type": "code",
   "execution_count": 294,
   "metadata": {},
   "outputs": [
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       "      id_clinica  id_funcionalidade  num_qtde_vezes\n",
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       "...          ...                ...             ...\n",
       "2294       11295                  0               2\n",
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       "2296       11296                  1               1\n",
       "2297       11301                  1               1\n",
       "2298       11302                  1               1\n",
       "\n",
       "[2299 rows x 3 columns]"
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    "funcionalidade_utilizada_fato"
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  },
  {
   "cell_type": "code",
   "execution_count": 295,
   "metadata": {},
   "outputs": [
    {
     "name": "stdout",
     "output_type": "stream",
     "text": [
      "Dados inseridos na tabela funcionalidade_utilizada_fato com sucesso...\n"
     ]
    }
   ],
   "source": [
    "insert_pg(engine_pg, funcionalidade_utilizada_fato, 'funcionalidade_utilizada_fato')"
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   "execution_count": 296,
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       "      id_funcionalidade_utilizada  id_clinica  id_funcionalidade  \\\n",
       "0                               1        8994                  5   \n",
       "1                               2        8994                  2   \n",
       "2                               3        8994                  9   \n",
       "3                               4        8994                  1   \n",
       "4                               5        8998                  3   \n",
       "...                           ...         ...                ...   \n",
       "2294                         2295       11295                  0   \n",
       "2295                         2296       11295                  1   \n",
       "2296                         2297       11296                  1   \n",
       "2297                         2298       11301                  1   \n",
       "2298                         2299       11302                  1   \n",
       "\n",
       "      num_qtde_vezes  \n",
       "0                  1  \n",
       "1                  2  \n",
       "2                  1  \n",
       "3                  1  \n",
       "4                  2  \n",
       "...              ...  \n",
       "2294               2  \n",
       "2295               1  \n",
       "2296               1  \n",
       "2297               1  \n",
       "2298               1  \n",
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       "[2299 rows x 4 columns]"
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       "      <th>978</th>\n",
       "      <td>9011</td>\n",
       "      <td>0</td>\n",
       "      <td>2023-08-01</td>\n",
       "      <td>2023-10-11</td>\n",
       "      <td>71</td>\n",
       "      <td>Acima de 14 dias</td>\n",
       "      <td>0</td>\n",
       "      <td>Não realizou atividades</td>\n",
       "      <td>Sim</td>\n",
       "      <td>Sim</td>\n",
       "      <td>Concluído</td>\n",
       "      <td>Não</td>\n",
       "      <td>NaT</td>\n",
       "      <td>NaN</td>\n",
       "      <td>&lt;NA&gt;</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>979</th>\n",
       "      <td>11180</td>\n",
       "      <td>0</td>\n",
       "      <td>2023-09-27</td>\n",
       "      <td>2023-10-10</td>\n",
       "      <td>13</td>\n",
       "      <td>Entre 8 e 14 dias</td>\n",
       "      <td>0</td>\n",
       "      <td>Não realizou atividades</td>\n",
       "      <td>Sim</td>\n",
       "      <td>Sim</td>\n",
       "      <td>Concluído</td>\n",
       "      <td>Sim</td>\n",
       "      <td>2023-10-10</td>\n",
       "      <td>active</td>\n",
       "      <td>13</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>980</th>\n",
       "      <td>11146</td>\n",
       "      <td>2</td>\n",
       "      <td>2023-09-26</td>\n",
       "      <td>2023-10-17</td>\n",
       "      <td>21</td>\n",
       "      <td>Acima de 14 dias</td>\n",
       "      <td>0</td>\n",
       "      <td>Não realizou atividades</td>\n",
       "      <td>Sim</td>\n",
       "      <td>Sim</td>\n",
       "      <td>Concluído</td>\n",
       "      <td>Não</td>\n",
       "      <td>NaT</td>\n",
       "      <td>NaN</td>\n",
       "      <td>&lt;NA&gt;</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>981</th>\n",
       "      <td>10314</td>\n",
       "      <td>0</td>\n",
       "      <td>2023-09-05</td>\n",
       "      <td>2023-10-17</td>\n",
       "      <td>42</td>\n",
       "      <td>Acima de 14 dias</td>\n",
       "      <td>1</td>\n",
       "      <td>Até 10 atividades</td>\n",
       "      <td>Sim</td>\n",
       "      <td>Sim</td>\n",
       "      <td>Concluído</td>\n",
       "      <td>Sim</td>\n",
       "      <td>2023-10-17</td>\n",
       "      <td>active</td>\n",
       "      <td>42</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>982</th>\n",
       "      <td>11031</td>\n",
       "      <td>0</td>\n",
       "      <td>2023-09-23</td>\n",
       "      <td>2023-10-18</td>\n",
       "      <td>25</td>\n",
       "      <td>Acima de 14 dias</td>\n",
       "      <td>7</td>\n",
       "      <td>Até 10 atividades</td>\n",
       "      <td>Sim</td>\n",
       "      <td>Não</td>\n",
       "      <td>Reprovado</td>\n",
       "      <td>Sim</td>\n",
       "      <td>2023-10-18</td>\n",
       "      <td>canceled</td>\n",
       "      <td>25</td>\n",
       "    </tr>\n",
       "  </tbody>\n",
       "</table>\n",
       "<p>983 rows × 15 columns</p>\n",
       "</div>"
      ],
      "text/plain": [
       "     id_clinica  id_canal data_inicio_trial data_fim_trial  num_dias_trial  \\\n",
       "0          9825         0        2023-08-21     2023-08-25               4   \n",
       "1          9984         1        2023-08-24     2023-08-31               7   \n",
       "2          9986         1        2023-08-24     2023-09-14              21   \n",
       "3          9988         1        2023-08-24     2023-08-31               7   \n",
       "4          9690         2        2023-08-17     2023-08-24               7   \n",
       "..          ...       ...               ...            ...             ...   \n",
       "978        9011         0        2023-08-01     2023-10-11              71   \n",
       "979       11180         0        2023-09-27     2023-10-10              13   \n",
       "980       11146         2        2023-09-26     2023-10-17              21   \n",
       "981       10314         0        2023-09-05     2023-10-17              42   \n",
       "982       11031         0        2023-09-23     2023-10-18              25   \n",
       "\n",
       "    intervalo_duracao_trial  total_atividades_realizadas  \\\n",
       "0                Até 7 dias                          173   \n",
       "1                Até 7 dias                           14   \n",
       "2          Acima de 14 dias                            4   \n",
       "3                Até 7 dias                            1   \n",
       "4                Até 7 dias                            1   \n",
       "..                      ...                          ...   \n",
       "978        Acima de 14 dias                            0   \n",
       "979       Entre 8 e 14 dias                            0   \n",
       "980        Acima de 14 dias                            0   \n",
       "981        Acima de 14 dias                            1   \n",
       "982        Acima de 14 dias                            7   \n",
       "\n",
       "     intervalo_nro_atividades solicitou_credenciamento  \\\n",
       "0      Acima de 50 atividades                      Sim   \n",
       "1    Entre 11 e 20 atividades                      Sim   \n",
       "2           Até 10 atividades                      Sim   \n",
       "3           Até 10 atividades                      Não   \n",
       "4           Até 10 atividades                      Não   \n",
       "..                        ...                      ...   \n",
       "978   Não realizou atividades                      Sim   \n",
       "979   Não realizou atividades                      Sim   \n",
       "980   Não realizou atividades                      Sim   \n",
       "981         Até 10 atividades                      Sim   \n",
       "982         Até 10 atividades                      Sim   \n",
       "\n",
       "    credenciamento_aprovado credenciamento_status conversao data_assinatura  \\\n",
       "0                       Sim             Concluído       Sim      2023-08-25   \n",
       "1                       Sim             Concluído       Não             NaT   \n",
       "2                       Sim             Concluído       Não             NaT   \n",
       "3                       Não   Não aderiu ao plano       Não             NaT   \n",
       "4                       Não   Não aderiu ao plano       Não             NaT   \n",
       "..                      ...                   ...       ...             ...   \n",
       "978                     Sim             Concluído       Não             NaT   \n",
       "979                     Sim             Concluído       Sim      2023-10-10   \n",
       "980                     Sim             Concluído       Não             NaT   \n",
       "981                     Sim             Concluído       Sim      2023-10-17   \n",
       "982                     Não             Reprovado       Sim      2023-10-18   \n",
       "\n",
       "    status_assinatura  num_dias_para_assinatura  \n",
       "0              active                         4  \n",
       "1                 NaN                      <NA>  \n",
       "2                 NaN                      <NA>  \n",
       "3                 NaN                      <NA>  \n",
       "4                 NaN                      <NA>  \n",
       "..                ...                       ...  \n",
       "978               NaN                      <NA>  \n",
       "979            active                        13  \n",
       "980               NaN                      <NA>  \n",
       "981            active                        42  \n",
       "982          canceled                        25  \n",
       "\n",
       "[983 rows x 15 columns]"
      ]
     },
     "execution_count": 297,
     "metadata": {},
     "output_type": "execute_result"
    }
   ],
   "source": [
    "trial_fato"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 298,
   "metadata": {},
   "outputs": [
    {
     "name": "stdout",
     "output_type": "stream",
     "text": [
      "Dados inseridos na tabela trial_fato com sucesso...\n"
     ]
    }
   ],
   "source": [
    "insert_pg(engine_pg, trial_fato, 'trial_fato')"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 299,
   "metadata": {},
   "outputs": [
    {
     "data": {
      "text/html": [
       "<div>\n",
       "<style scoped>\n",
       "    .dataframe tbody tr th:only-of-type {\n",
       "        vertical-align: middle;\n",
       "    }\n",
       "\n",
       "    .dataframe tbody tr th {\n",
       "        vertical-align: top;\n",
       "    }\n",
       "\n",
       "    .dataframe thead th {\n",
       "        text-align: right;\n",
       "    }\n",
       "</style>\n",
       "<table border=\"1\" class=\"dataframe\">\n",
       "  <thead>\n",
       "    <tr style=\"text-align: right;\">\n",
       "      <th></th>\n",
       "      <th>id_trial</th>\n",
       "      <th>id_clinica</th>\n",
       "      <th>id_canal</th>\n",
       "      <th>data_inicio_trial</th>\n",
       "      <th>data_fim_trial</th>\n",
       "      <th>num_dias_trial</th>\n",
       "      <th>intervalo_duracao_trial</th>\n",
       "      <th>total_atividades_realizadas</th>\n",
       "      <th>intervalo_nro_atividades</th>\n",
       "      <th>solicitou_credenciamento</th>\n",
       "      <th>credenciamento_aprovado</th>\n",
       "      <th>credenciamento_status</th>\n",
       "      <th>conversao</th>\n",
       "      <th>data_assinatura</th>\n",
       "      <th>status_assinatura</th>\n",
       "      <th>num_dias_para_assinatura</th>\n",
       "    </tr>\n",
       "  </thead>\n",
       "  <tbody>\n",
       "    <tr>\n",
       "      <th>0</th>\n",
       "      <td>1</td>\n",
       "      <td>9825</td>\n",
       "      <td>0</td>\n",
       "      <td>2023-08-21</td>\n",
       "      <td>2023-08-25</td>\n",
       "      <td>4</td>\n",
       "      <td>Até 7 dias</td>\n",
       "      <td>173</td>\n",
       "      <td>Acima de 50 atividades</td>\n",
       "      <td>Sim</td>\n",
       "      <td>Sim</td>\n",
       "      <td>Concluído</td>\n",
       "      <td>Sim</td>\n",
       "      <td>2023-08-25</td>\n",
       "      <td>active</td>\n",
       "      <td>4.0</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>1</th>\n",
       "      <td>2</td>\n",
       "      <td>9984</td>\n",
       "      <td>1</td>\n",
       "      <td>2023-08-24</td>\n",
       "      <td>2023-08-31</td>\n",
       "      <td>7</td>\n",
       "      <td>Até 7 dias</td>\n",
       "      <td>14</td>\n",
       "      <td>Entre 11 e 20 atividades</td>\n",
       "      <td>Sim</td>\n",
       "      <td>Sim</td>\n",
       "      <td>Concluído</td>\n",
       "      <td>Não</td>\n",
       "      <td>None</td>\n",
       "      <td>None</td>\n",
       "      <td>NaN</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>2</th>\n",
       "      <td>3</td>\n",
       "      <td>9986</td>\n",
       "      <td>1</td>\n",
       "      <td>2023-08-24</td>\n",
       "      <td>2023-09-14</td>\n",
       "      <td>21</td>\n",
       "      <td>Acima de 14 dias</td>\n",
       "      <td>4</td>\n",
       "      <td>Até 10 atividades</td>\n",
       "      <td>Sim</td>\n",
       "      <td>Sim</td>\n",
       "      <td>Concluído</td>\n",
       "      <td>Não</td>\n",
       "      <td>None</td>\n",
       "      <td>None</td>\n",
       "      <td>NaN</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>3</th>\n",
       "      <td>4</td>\n",
       "      <td>9988</td>\n",
       "      <td>1</td>\n",
       "      <td>2023-08-24</td>\n",
       "      <td>2023-08-31</td>\n",
       "      <td>7</td>\n",
       "      <td>Até 7 dias</td>\n",
       "      <td>1</td>\n",
       "      <td>Até 10 atividades</td>\n",
       "      <td>Não</td>\n",
       "      <td>Não</td>\n",
       "      <td>Não aderiu ao plano</td>\n",
       "      <td>Não</td>\n",
       "      <td>None</td>\n",
       "      <td>None</td>\n",
       "      <td>NaN</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>4</th>\n",
       "      <td>5</td>\n",
       "      <td>9690</td>\n",
       "      <td>2</td>\n",
       "      <td>2023-08-17</td>\n",
       "      <td>2023-08-24</td>\n",
       "      <td>7</td>\n",
       "      <td>Até 7 dias</td>\n",
       "      <td>1</td>\n",
       "      <td>Até 10 atividades</td>\n",
       "      <td>Não</td>\n",
       "      <td>Não</td>\n",
       "      <td>Não aderiu ao plano</td>\n",
       "      <td>Não</td>\n",
       "      <td>None</td>\n",
       "      <td>None</td>\n",
       "      <td>NaN</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>...</th>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>978</th>\n",
       "      <td>979</td>\n",
       "      <td>9011</td>\n",
       "      <td>0</td>\n",
       "      <td>2023-08-01</td>\n",
       "      <td>2023-10-11</td>\n",
       "      <td>71</td>\n",
       "      <td>Acima de 14 dias</td>\n",
       "      <td>0</td>\n",
       "      <td>Não realizou atividades</td>\n",
       "      <td>Sim</td>\n",
       "      <td>Sim</td>\n",
       "      <td>Concluído</td>\n",
       "      <td>Não</td>\n",
       "      <td>None</td>\n",
       "      <td>None</td>\n",
       "      <td>NaN</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>979</th>\n",
       "      <td>980</td>\n",
       "      <td>11180</td>\n",
       "      <td>0</td>\n",
       "      <td>2023-09-27</td>\n",
       "      <td>2023-10-10</td>\n",
       "      <td>13</td>\n",
       "      <td>Entre 8 e 14 dias</td>\n",
       "      <td>0</td>\n",
       "      <td>Não realizou atividades</td>\n",
       "      <td>Sim</td>\n",
       "      <td>Sim</td>\n",
       "      <td>Concluído</td>\n",
       "      <td>Sim</td>\n",
       "      <td>2023-10-10</td>\n",
       "      <td>active</td>\n",
       "      <td>13.0</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>980</th>\n",
       "      <td>981</td>\n",
       "      <td>11146</td>\n",
       "      <td>2</td>\n",
       "      <td>2023-09-26</td>\n",
       "      <td>2023-10-17</td>\n",
       "      <td>21</td>\n",
       "      <td>Acima de 14 dias</td>\n",
       "      <td>0</td>\n",
       "      <td>Não realizou atividades</td>\n",
       "      <td>Sim</td>\n",
       "      <td>Sim</td>\n",
       "      <td>Concluído</td>\n",
       "      <td>Não</td>\n",
       "      <td>None</td>\n",
       "      <td>None</td>\n",
       "      <td>NaN</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>981</th>\n",
       "      <td>982</td>\n",
       "      <td>10314</td>\n",
       "      <td>0</td>\n",
       "      <td>2023-09-05</td>\n",
       "      <td>2023-10-17</td>\n",
       "      <td>42</td>\n",
       "      <td>Acima de 14 dias</td>\n",
       "      <td>1</td>\n",
       "      <td>Até 10 atividades</td>\n",
       "      <td>Sim</td>\n",
       "      <td>Sim</td>\n",
       "      <td>Concluído</td>\n",
       "      <td>Sim</td>\n",
       "      <td>2023-10-17</td>\n",
       "      <td>active</td>\n",
       "      <td>42.0</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>982</th>\n",
       "      <td>983</td>\n",
       "      <td>11031</td>\n",
       "      <td>0</td>\n",
       "      <td>2023-09-23</td>\n",
       "      <td>2023-10-18</td>\n",
       "      <td>25</td>\n",
       "      <td>Acima de 14 dias</td>\n",
       "      <td>7</td>\n",
       "      <td>Até 10 atividades</td>\n",
       "      <td>Sim</td>\n",
       "      <td>Não</td>\n",
       "      <td>Reprovado</td>\n",
       "      <td>Sim</td>\n",
       "      <td>2023-10-18</td>\n",
       "      <td>canceled</td>\n",
       "      <td>25.0</td>\n",
       "    </tr>\n",
       "  </tbody>\n",
       "</table>\n",
       "<p>983 rows × 16 columns</p>\n",
       "</div>"
      ],
      "text/plain": [
       "     id_trial  id_clinica  id_canal data_inicio_trial data_fim_trial  \\\n",
       "0           1        9825         0        2023-08-21     2023-08-25   \n",
       "1           2        9984         1        2023-08-24     2023-08-31   \n",
       "2           3        9986         1        2023-08-24     2023-09-14   \n",
       "3           4        9988         1        2023-08-24     2023-08-31   \n",
       "4           5        9690         2        2023-08-17     2023-08-24   \n",
       "..        ...         ...       ...               ...            ...   \n",
       "978       979        9011         0        2023-08-01     2023-10-11   \n",
       "979       980       11180         0        2023-09-27     2023-10-10   \n",
       "980       981       11146         2        2023-09-26     2023-10-17   \n",
       "981       982       10314         0        2023-09-05     2023-10-17   \n",
       "982       983       11031         0        2023-09-23     2023-10-18   \n",
       "\n",
       "     num_dias_trial intervalo_duracao_trial  total_atividades_realizadas  \\\n",
       "0                 4              Até 7 dias                          173   \n",
       "1                 7              Até 7 dias                           14   \n",
       "2                21        Acima de 14 dias                            4   \n",
       "3                 7              Até 7 dias                            1   \n",
       "4                 7              Até 7 dias                            1   \n",
       "..              ...                     ...                          ...   \n",
       "978              71        Acima de 14 dias                            0   \n",
       "979              13       Entre 8 e 14 dias                            0   \n",
       "980              21        Acima de 14 dias                            0   \n",
       "981              42        Acima de 14 dias                            1   \n",
       "982              25        Acima de 14 dias                            7   \n",
       "\n",
       "     intervalo_nro_atividades solicitou_credenciamento  \\\n",
       "0      Acima de 50 atividades                      Sim   \n",
       "1    Entre 11 e 20 atividades                      Sim   \n",
       "2           Até 10 atividades                      Sim   \n",
       "3           Até 10 atividades                      Não   \n",
       "4           Até 10 atividades                      Não   \n",
       "..                        ...                      ...   \n",
       "978   Não realizou atividades                      Sim   \n",
       "979   Não realizou atividades                      Sim   \n",
       "980   Não realizou atividades                      Sim   \n",
       "981         Até 10 atividades                      Sim   \n",
       "982         Até 10 atividades                      Sim   \n",
       "\n",
       "    credenciamento_aprovado credenciamento_status conversao data_assinatura  \\\n",
       "0                       Sim             Concluído       Sim      2023-08-25   \n",
       "1                       Sim             Concluído       Não            None   \n",
       "2                       Sim             Concluído       Não            None   \n",
       "3                       Não   Não aderiu ao plano       Não            None   \n",
       "4                       Não   Não aderiu ao plano       Não            None   \n",
       "..                      ...                   ...       ...             ...   \n",
       "978                     Sim             Concluído       Não            None   \n",
       "979                     Sim             Concluído       Sim      2023-10-10   \n",
       "980                     Sim             Concluído       Não            None   \n",
       "981                     Sim             Concluído       Sim      2023-10-17   \n",
       "982                     Não             Reprovado       Sim      2023-10-18   \n",
       "\n",
       "    status_assinatura  num_dias_para_assinatura  \n",
       "0              active                       4.0  \n",
       "1                None                       NaN  \n",
       "2                None                       NaN  \n",
       "3                None                       NaN  \n",
       "4                None                       NaN  \n",
       "..                ...                       ...  \n",
       "978              None                       NaN  \n",
       "979            active                      13.0  \n",
       "980              None                       NaN  \n",
       "981            active                      42.0  \n",
       "982          canceled                      25.0  \n",
       "\n",
       "[983 rows x 16 columns]"
      ]
     },
     "execution_count": 299,
     "metadata": {},
     "output_type": "execute_result"
    }
   ],
   "source": [
    "select_pg(engine_pg, 'trial_fato')"
   ]
  },
  {
   "cell_type": "markdown",
   "metadata": {},
   "source": [
    "* #### Criando datasets para realizar os testes de hipoteses."
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 51,
   "metadata": {},
   "outputs": [
    {
     "data": {
      "text/html": [
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       "\n",
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       "        text-align: right;\n",
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       "</style>\n",
       "<table border=\"1\" class=\"dataframe\">\n",
       "  <thead>\n",
       "    <tr style=\"text-align: right;\">\n",
       "      <th></th>\n",
       "      <th>nom_canal</th>\n",
       "      <th>id_canal</th>\n",
       "    </tr>\n",
       "  </thead>\n",
       "  <tbody>\n",
       "    <tr>\n",
       "      <th>0</th>\n",
       "      <td>Paid - meta</td>\n",
       "      <td>0</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>1</th>\n",
       "      <td>Paid - google</td>\n",
       "      <td>1</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>2</th>\n",
       "      <td>Other</td>\n",
       "      <td>2</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>3</th>\n",
       "      <td>Site ou Indicação Interna</td>\n",
       "      <td>3</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>4</th>\n",
       "      <td>Organic</td>\n",
       "      <td>4</td>\n",
       "    </tr>\n",
       "  </tbody>\n",
       "</table>\n",
       "</div>"
      ],
      "text/plain": [
       "                   nom_canal  id_canal\n",
       "0                Paid - meta         0\n",
       "1              Paid - google         1\n",
       "2                      Other         2\n",
       "3  Site ou Indicação Interna         3\n",
       "4                    Organic         4"
      ]
     },
     "execution_count": 51,
     "metadata": {},
     "output_type": "execute_result"
    }
   ],
   "source": [
    "canal_marketing_dim.rename(columns={'MARKETING_ATTRIBUITION_CHANNEL_GROUP':'nom_canal', 'ID_MARKETING_ATTRIBUITION_CHANNEL_GROUP':'id_canal'}, inplace=True)\n",
    "canal_marketing_dim"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 52,
   "metadata": {},
   "outputs": [
    {
     "data": {
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       "      <th></th>\n",
       "      <th>id_clinica</th>\n",
       "      <th>id_canal</th>\n",
       "      <th>data_inicio_trial</th>\n",
       "      <th>data_fim_trial</th>\n",
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       "      <th>0</th>\n",
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       "      <td>9984</td>\n",
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       "      <td>2023-08-24</td>\n",
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       "      <td>7</td>\n",
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       "      <td>NaT</td>\n",
       "      <td>NaN</td>\n",
       "      <td>&lt;NA&gt;</td>\n",
       "      <td>Paid - google</td>\n",
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       "    <tr>\n",
       "      <th>2</th>\n",
       "      <td>9986</td>\n",
       "      <td>1</td>\n",
       "      <td>2023-08-24</td>\n",
       "      <td>2023-09-14</td>\n",
       "      <td>21</td>\n",
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       "      <td>True</td>\n",
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       "      <td>&lt;NA&gt;</td>\n",
       "      <td>Paid - google</td>\n",
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       "    <tr>\n",
       "      <th>3</th>\n",
       "      <td>9988</td>\n",
       "      <td>1</td>\n",
       "      <td>2023-08-24</td>\n",
       "      <td>2023-08-31</td>\n",
       "      <td>7</td>\n",
       "      <td>1</td>\n",
       "      <td>False</td>\n",
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       "      <td>NaT</td>\n",
       "      <td>NaN</td>\n",
       "      <td>&lt;NA&gt;</td>\n",
       "      <td>Paid - google</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>4</th>\n",
       "      <td>9690</td>\n",
       "      <td>2</td>\n",
       "      <td>2023-08-17</td>\n",
       "      <td>2023-08-24</td>\n",
       "      <td>7</td>\n",
       "      <td>1</td>\n",
       "      <td>False</td>\n",
       "      <td>False</td>\n",
       "      <td>Não aderiu ao plano</td>\n",
       "      <td>False</td>\n",
       "      <td>NaT</td>\n",
       "      <td>NaN</td>\n",
       "      <td>&lt;NA&gt;</td>\n",
       "      <td>Other</td>\n",
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       "    <tr>\n",
       "      <th>...</th>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
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       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
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       "      <th>978</th>\n",
       "      <td>9011</td>\n",
       "      <td>0</td>\n",
       "      <td>2023-08-01</td>\n",
       "      <td>2023-10-11</td>\n",
       "      <td>71</td>\n",
       "      <td>0</td>\n",
       "      <td>True</td>\n",
       "      <td>True</td>\n",
       "      <td>Concluído</td>\n",
       "      <td>False</td>\n",
       "      <td>NaT</td>\n",
       "      <td>NaN</td>\n",
       "      <td>&lt;NA&gt;</td>\n",
       "      <td>Paid - meta</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>979</th>\n",
       "      <td>11180</td>\n",
       "      <td>0</td>\n",
       "      <td>2023-09-27</td>\n",
       "      <td>2023-10-10</td>\n",
       "      <td>13</td>\n",
       "      <td>0</td>\n",
       "      <td>True</td>\n",
       "      <td>True</td>\n",
       "      <td>Concluído</td>\n",
       "      <td>True</td>\n",
       "      <td>2023-10-10</td>\n",
       "      <td>active</td>\n",
       "      <td>13</td>\n",
       "      <td>Paid - meta</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>980</th>\n",
       "      <td>11146</td>\n",
       "      <td>2</td>\n",
       "      <td>2023-09-26</td>\n",
       "      <td>2023-10-17</td>\n",
       "      <td>21</td>\n",
       "      <td>0</td>\n",
       "      <td>True</td>\n",
       "      <td>True</td>\n",
       "      <td>Concluído</td>\n",
       "      <td>False</td>\n",
       "      <td>NaT</td>\n",
       "      <td>NaN</td>\n",
       "      <td>&lt;NA&gt;</td>\n",
       "      <td>Other</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>981</th>\n",
       "      <td>10314</td>\n",
       "      <td>0</td>\n",
       "      <td>2023-09-05</td>\n",
       "      <td>2023-10-17</td>\n",
       "      <td>42</td>\n",
       "      <td>1</td>\n",
       "      <td>True</td>\n",
       "      <td>True</td>\n",
       "      <td>Concluído</td>\n",
       "      <td>True</td>\n",
       "      <td>2023-10-17</td>\n",
       "      <td>active</td>\n",
       "      <td>42</td>\n",
       "      <td>Paid - meta</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>982</th>\n",
       "      <td>11031</td>\n",
       "      <td>0</td>\n",
       "      <td>2023-09-23</td>\n",
       "      <td>2023-10-18</td>\n",
       "      <td>25</td>\n",
       "      <td>7</td>\n",
       "      <td>True</td>\n",
       "      <td>False</td>\n",
       "      <td>Reprovado</td>\n",
       "      <td>True</td>\n",
       "      <td>2023-10-18</td>\n",
       "      <td>canceled</td>\n",
       "      <td>25</td>\n",
       "      <td>Paid - meta</td>\n",
       "    </tr>\n",
       "  </tbody>\n",
       "</table>\n",
       "<p>983 rows × 14 columns</p>\n",
       "</div>"
      ],
      "text/plain": [
       "     id_clinica  id_canal data_inicio_trial data_fim_trial  num_dias_trial  \\\n",
       "0          9825         0        2023-08-21     2023-08-25               4   \n",
       "1          9984         1        2023-08-24     2023-08-31               7   \n",
       "2          9986         1        2023-08-24     2023-09-14              21   \n",
       "3          9988         1        2023-08-24     2023-08-31               7   \n",
       "4          9690         2        2023-08-17     2023-08-24               7   \n",
       "..          ...       ...               ...            ...             ...   \n",
       "978        9011         0        2023-08-01     2023-10-11              71   \n",
       "979       11180         0        2023-09-27     2023-10-10              13   \n",
       "980       11146         2        2023-09-26     2023-10-17              21   \n",
       "981       10314         0        2023-09-05     2023-10-17              42   \n",
       "982       11031         0        2023-09-23     2023-10-18              25   \n",
       "\n",
       "     total_atividades_realizadas  solicitou_credenciamento  \\\n",
       "0                            173                      True   \n",
       "1                             14                      True   \n",
       "2                              4                      True   \n",
       "3                              1                     False   \n",
       "4                              1                     False   \n",
       "..                           ...                       ...   \n",
       "978                            0                      True   \n",
       "979                            0                      True   \n",
       "980                            0                      True   \n",
       "981                            1                      True   \n",
       "982                            7                      True   \n",
       "\n",
       "     credenciamento_aprovado credenciamento_status  realizou_assinatura  \\\n",
       "0                       True             Concluído                 True   \n",
       "1                       True             Concluído                False   \n",
       "2                       True             Concluído                False   \n",
       "3                      False   Não aderiu ao plano                False   \n",
       "4                      False   Não aderiu ao plano                False   \n",
       "..                       ...                   ...                  ...   \n",
       "978                     True             Concluído                False   \n",
       "979                     True             Concluído                 True   \n",
       "980                     True             Concluído                False   \n",
       "981                     True             Concluído                 True   \n",
       "982                    False             Reprovado                 True   \n",
       "\n",
       "    data_assinatura status_assinatura  num_dias_para_assinatura      nom_canal  \n",
       "0        2023-08-25            active                         4    Paid - meta  \n",
       "1               NaT               NaN                      <NA>  Paid - google  \n",
       "2               NaT               NaN                      <NA>  Paid - google  \n",
       "3               NaT               NaN                      <NA>  Paid - google  \n",
       "4               NaT               NaN                      <NA>          Other  \n",
       "..              ...               ...                       ...            ...  \n",
       "978             NaT               NaN                      <NA>    Paid - meta  \n",
       "979      2023-10-10            active                        13    Paid - meta  \n",
       "980             NaT               NaN                      <NA>          Other  \n",
       "981      2023-10-17            active                        42    Paid - meta  \n",
       "982      2023-10-18          canceled                        25    Paid - meta  \n",
       "\n",
       "[983 rows x 14 columns]"
      ]
     },
     "execution_count": 52,
     "metadata": {},
     "output_type": "execute_result"
    }
   ],
   "source": [
    "df_trial_metricas = pd.merge(trial_fato, canal_marketing_dim, on='id_canal', how='left')\n",
    "df_trial_metricas"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 53,
   "metadata": {},
   "outputs": [
    {
     "data": {
      "text/html": [
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       "  <thead>\n",
       "    <tr style=\"text-align: right;\">\n",
       "      <th></th>\n",
       "      <th>id_clinica</th>\n",
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       "  <tbody>\n",
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       "      <th>0</th>\n",
       "      <td>8994</td>\n",
       "      <td>5</td>\n",
       "      <td>1</td>\n",
       "      <td>budget_management</td>\n",
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       "    <tr>\n",
       "      <th>1</th>\n",
       "      <td>8994</td>\n",
       "      <td>2</td>\n",
       "      <td>2</td>\n",
       "      <td>medical_record</td>\n",
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       "    <tr>\n",
       "      <th>2</th>\n",
       "      <td>8994</td>\n",
       "      <td>9</td>\n",
       "      <td>1</td>\n",
       "      <td>revenue_management</td>\n",
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       "    <tr>\n",
       "      <th>3</th>\n",
       "      <td>8994</td>\n",
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       "      <th>4</th>\n",
       "      <td>8998</td>\n",
       "      <td>3</td>\n",
       "      <td>2</td>\n",
       "      <td>anamnese</td>\n",
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       "    <tr>\n",
       "      <th>...</th>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
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       "    <tr>\n",
       "      <th>2294</th>\n",
       "      <td>11295</td>\n",
       "      <td>0</td>\n",
       "      <td>2</td>\n",
       "      <td>patient_management</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>2295</th>\n",
       "      <td>11295</td>\n",
       "      <td>1</td>\n",
       "      <td>1</td>\n",
       "      <td>scheduling</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>2296</th>\n",
       "      <td>11296</td>\n",
       "      <td>1</td>\n",
       "      <td>1</td>\n",
       "      <td>scheduling</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>2297</th>\n",
       "      <td>11301</td>\n",
       "      <td>1</td>\n",
       "      <td>1</td>\n",
       "      <td>scheduling</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>2298</th>\n",
       "      <td>11302</td>\n",
       "      <td>1</td>\n",
       "      <td>1</td>\n",
       "      <td>scheduling</td>\n",
       "    </tr>\n",
       "  </tbody>\n",
       "</table>\n",
       "<p>2299 rows × 4 columns</p>\n",
       "</div>"
      ],
      "text/plain": [
       "      id_clinica  id_funcionalidade  num_qtde_vezes  nom_funcionalidade\n",
       "0           8994                  5               1   budget_management\n",
       "1           8994                  2               2      medical_record\n",
       "2           8994                  9               1  revenue_management\n",
       "3           8994                  1               1          scheduling\n",
       "4           8998                  3               2            anamnese\n",
       "...          ...                ...             ...                 ...\n",
       "2294       11295                  0               2  patient_management\n",
       "2295       11295                  1               1          scheduling\n",
       "2296       11296                  1               1          scheduling\n",
       "2297       11301                  1               1          scheduling\n",
       "2298       11302                  1               1          scheduling\n",
       "\n",
       "[2299 rows x 4 columns]"
      ]
     },
     "execution_count": 53,
     "metadata": {},
     "output_type": "execute_result"
    }
   ],
   "source": [
    "df_funcionalidade_metricas = pd.merge(funcionalidade_utilizada_fato, funcionalidade_dim, on='id_funcionalidade', how='left')\n",
    "df_funcionalidade_metricas"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 54,
   "metadata": {},
   "outputs": [],
   "source": [
    "# Exportando os datasets\n",
    "df_trial_metricas.to_csv(r'..\\dados\\df_trial_metricas.csv', index=False)\n",
    "df_funcionalidade_metricas.to_csv(r'..\\dados\\df_funcionalidade_metricas.csv', index=False)"
   ]
  }
 ],
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